Sales management for improved organizational competitiveness and performance:

"This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation tha...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere beteiligte Personen: Duarte Santos, José 1966- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Hershey, Pennsylvania IGI Global 2022
Schlagwörter:
Links:https://doi.org/10.4018/978-1-6684-3430-7
https://doi.org/10.4018/978-1-6684-3430-7
https://doi.org/10.4018/978-1-6684-3430-7
https://doi.org/10.4018/978-1-6684-3430-7
https://doi.org/10.4018/978-1-6684-3430-7
https://doi.org/10.4018/978-1-6684-3430-7
Zusammenfassung:"This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations
Beschreibung:Includes bibliographical references and index. - Mode of access: World Wide Web
Umfang:1 Online-Ressource (372 Seiten)
ISBN:9781668434321
DOI:10.4018/978-1-6684-3430-7