Marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY
McGraw-Hill
[2023]
|
| Ausgabe: | Sixteenth edition |
| Beschreibung: | This international student edition is for use outside of the U.S. |
| Umfang: | XLVIII, 736 Seiten Illustrationen, Diagramme |
| ISBN: | 9781265111946 |
Internformat
MARC
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| 020 | |a 9781265111946 |c Broschur |9 978-1-265-11194-6 | ||
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| 100 | 1 | |a Kerin, Roger A. |d 1947- |0 (DE-588)132951606 |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| 250 | |a Sixteenth edition | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c [2023] | |
| 264 | 4 | |c © 2023 | |
| 300 | |a XLVIII, 736 Seiten |b Illustrationen, Diagramme | ||
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| 337 | |b n |2 rdamedia | ||
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| 700 | 1 | |a Hartley, Steven W. |0 (DE-588)170263142 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033755139 | |
Datensatz im Suchindex
| _version_ | 1818989734796460032 |
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| author | Kerin, Roger A. 1947- Hartley, Steven W. |
| author_GND | (DE-588)132951606 (DE-588)170263142 |
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| author_sort | Kerin, Roger A. 1947- |
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| building | Verbundindex |
| bvnumber | BV048376200 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1162849032 (DE-599)BVBBV048376200 |
| discipline | Wirtschaftswissenschaften |
| edition | Sixteenth edition |
| format | Book |
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| id | DE-604.BV048376200 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:43:11Z |
| institution | BVB |
| isbn | 9781265111946 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033755139 |
| oclc_num | 1162849032 |
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| physical | XLVIII, 736 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Kerin, Roger A. 1947- (DE-588)132951606 aut Marketing Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) Sixteenth edition New York, NY McGraw-Hill [2023] © 2023 XLVIII, 736 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier This international student edition is for use outside of the U.S. Hartley, Steven W. (DE-588)170263142 aut |
| spellingShingle | Kerin, Roger A. 1947- Hartley, Steven W. Marketing |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| title_fullStr | Marketing Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| title_full_unstemmed | Marketing Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| title_short | Marketing |
| title_sort | marketing |
| work_keys_str_mv | AT kerinrogera marketing AT hartleystevenw marketing |