Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2653019 |
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| _version_ | 1823083129032671232 |
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| author2 | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Ieva, Marco |
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| author_GND | (DE-588)1022696564 (DE-588)1075022185 (DE-588)106574210X |
| author_facet | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Ieva, Marco |
| building | Verbundindex |
| bvnumber | BV048251120 |
| classification_rvk | QP 624 |
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| ctrlnum | (ZDB-2-BUM)9783031065811 (OCoLC)1322803668 (DE-599)BVBBV048251120 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-06581-1 |
| format | Electronic eBook |
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| genre | (DE-588)1071861417 Konferenzschrift 2022 gnd-content |
| genre_facet | Konferenzschrift 2022 |
| id | DE-604.BV048251120 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T09:01:03Z |
| institution | BVB |
| isbn | 9783031065811 |
| issn | 2198-7254 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033631437 |
| oclc_num | 1322803668 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XI, 202 Seiten) 36 Illustrationen, 14 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Springer Proceedings in Business and Economics |
| spellingShingle | Advances in National Brand and Private Label Marketing Ninth International Conference, 2022 Marketing Market Psychology Business Strategy and Leadership Motivation research (Marketing) Strategic planning Leadership Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4023246-3 (DE-588)1071861417 |
| title | Advances in National Brand and Private Label Marketing Ninth International Conference, 2022 |
| title_auth | Advances in National Brand and Private Label Marketing Ninth International Conference, 2022 |
| title_exact_search | Advances in National Brand and Private Label Marketing Ninth International Conference, 2022 |
| title_full | Advances in National Brand and Private Label Marketing Ninth International Conference, 2022 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva |
| title_fullStr | Advances in National Brand and Private Label Marketing Ninth International Conference, 2022 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva |
| title_full_unstemmed | Advances in National Brand and Private Label Marketing Ninth International Conference, 2022 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva |
| title_short | Advances in National Brand and Private Label Marketing |
| title_sort | advances in national brand and private label marketing ninth international conference 2022 |
| title_sub | Ninth International Conference, 2022 |
| topic | Marketing Market Psychology Business Strategy and Leadership Motivation research (Marketing) Strategic planning Leadership Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd |
| topic_facet | Marketing Market Psychology Business Strategy and Leadership Motivation research (Marketing) Strategic planning Leadership Markenpolitik Handelsmarke Konferenzschrift 2022 |
| url | https://doi.org/10.1007/978-3-031-06581-1 |
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