The Language Factor in International Business: New Perspectives on Research, Teaching and Practice
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| Other Authors: | , , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bern
Peter Lang AG, Internationaler Verlag der Wissenschaften
2012
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| Edition: | 1st, New ed |
| Subjects: | |
| Links: | https://www.peterlang.com/view/product/45478?format=EPDF https://www.peterlang.com/view/product/45478?format=EPDF |
| Item Description: | Online resource; title from title screen (viewed June 10, 2019) |
| Physical Description: | 1 Online-Ressource (320 Seiten) |
| ISBN: | 9783035103755 |
Staff View
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| contents | This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the 'language factor' in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics |
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| spelling | The Language Factor in International Business New Perspectives on Research, Teaching and Practice Sylvain Dieltjens, Paul Gillaerts, Priscilla Heynderickx, Geert Jacobs, Elizabeth de Groot 1st, New ed Bern Peter Lang AG, Internationaler Verlag der Wissenschaften 2012 1 Online-Ressource (320 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the 'language factor' in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Internationale Kommunikation (DE-588)4162047-1 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Wirtschaftssprache (DE-588)4117662-5 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Englisch (DE-588)4014777-0 s Wirtschaftssprache (DE-588)4117662-5 s Kulturkontakt (DE-588)4033569-0 s Interkulturelles Management (DE-588)4343519-1 s Internationale Kommunikation (DE-588)4162047-1 s DE-604 Dieltjens, Sylvain edt Gillaerts, Paul edt Heynderickx, Priscilla edt Jacobs, Geert edt de Groot, Elizabeth edt Erscheint auch als Druck-Ausgabe 9783034310901 https://www.peterlang.com/view/product/45478?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The Language Factor in International Business New Perspectives on Research, Teaching and Practice This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the 'language factor' in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics Interkulturelles Management (DE-588)4343519-1 gnd Internationale Kommunikation (DE-588)4162047-1 gnd Kulturkontakt (DE-588)4033569-0 gnd Wirtschaftssprache (DE-588)4117662-5 gnd Englisch (DE-588)4014777-0 gnd |
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| title | The Language Factor in International Business New Perspectives on Research, Teaching and Practice |
| title_auth | The Language Factor in International Business New Perspectives on Research, Teaching and Practice |
| title_exact_search | The Language Factor in International Business New Perspectives on Research, Teaching and Practice |
| title_full | The Language Factor in International Business New Perspectives on Research, Teaching and Practice Sylvain Dieltjens, Paul Gillaerts, Priscilla Heynderickx, Geert Jacobs, Elizabeth de Groot |
| title_fullStr | The Language Factor in International Business New Perspectives on Research, Teaching and Practice Sylvain Dieltjens, Paul Gillaerts, Priscilla Heynderickx, Geert Jacobs, Elizabeth de Groot |
| title_full_unstemmed | The Language Factor in International Business New Perspectives on Research, Teaching and Practice Sylvain Dieltjens, Paul Gillaerts, Priscilla Heynderickx, Geert Jacobs, Elizabeth de Groot |
| title_short | The Language Factor in International Business |
| title_sort | the language factor in international business new perspectives on research teaching and practice |
| title_sub | New Perspectives on Research, Teaching and Practice |
| topic | Interkulturelles Management (DE-588)4343519-1 gnd Internationale Kommunikation (DE-588)4162047-1 gnd Kulturkontakt (DE-588)4033569-0 gnd Wirtschaftssprache (DE-588)4117662-5 gnd Englisch (DE-588)4014777-0 gnd |
| topic_facet | Interkulturelles Management Internationale Kommunikation Kulturkontakt Wirtschaftssprache Englisch Aufsatzsammlung |
| url | https://www.peterlang.com/view/product/45478?format=EPDF |
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