Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bern
Peter Lang AG, Internationaler Verlag der Wissenschaften
2011
|
| Ausgabe: | 1st, New ed |
| Schlagwörter: | |
| Links: | https://www.peterlang.com/view/product/11320?format=EPDF https://www.peterlang.com/view/product/11320?format=EPDF |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Umfang: | 1 Online-Ressource (233 Seiten) |
| ISBN: | 9783035300857 |
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| 505 | 8 | |a Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the routinisation of practices and representations in advertising. Drawing extensively from his own study, the author uses Irishness to investigate the relationship between cultural symbolism in advertising and the cultural vocabularies of advertising practitioners. While globalisation and immigration to Ireland have putatively unhinged taken-for-granted understandings of Irish identity, the author argues that representations of Ireland and Irishness in the global context continue to draw from a stock of particularisms and that advertising practitioners continue to operate with largely essentialist understandings of culture and identity. As the first of its kind in Ireland, this book makes a case for renewed attention to advertising by academic scholars and promotes the benefits of interdisciplinary research | |
| 505 | 8 | |a «Neil O'Boyle's study of Irishness and the Irish advertising business significantly enriches our understanding of important industrial and cultural phenomena. His deft analysis treats a number of key and interrelated dynamics including national identity, representation and self-representation, consumerism and globalisation. Among the book's many strengths is the way it opens up a lens on Celtic Tiger circumstances in a post-Celtic Tiger era.» (Diane Negra, Professor of Film Studies and Screen Culture, University College Dublin) | |
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Datensatz im Suchindex
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| author | O'Boyle, Neil |
| author_facet | O'Boyle, Neil |
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| building | Verbundindex |
| bvnumber | BV048206815 |
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| contents | Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the routinisation of practices and representations in advertising. Drawing extensively from his own study, the author uses Irishness to investigate the relationship between cultural symbolism in advertising and the cultural vocabularies of advertising practitioners. While globalisation and immigration to Ireland have putatively unhinged taken-for-granted understandings of Irish identity, the author argues that representations of Ireland and Irishness in the global context continue to draw from a stock of particularisms and that advertising practitioners continue to operate with largely essentialist understandings of culture and identity. As the first of its kind in Ireland, this book makes a case for renewed attention to advertising by academic scholars and promotes the benefits of interdisciplinary research «Neil O'Boyle's study of Irishness and the Irish advertising business significantly enriches our understanding of important industrial and cultural phenomena. His deft analysis treats a number of key and interrelated dynamics including national identity, representation and self-representation, consumerism and globalisation. Among the book's many strengths is the way it opens up a lens on Celtic Tiger circumstances in a post-Celtic Tiger era.» (Diane Negra, Professor of Film Studies and Screen Culture, University College Dublin) |
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| edition | 1st, New ed |
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| indexdate | 2024-12-20T19:38:26Z |
| institution | BVB |
| isbn | 9783035300857 |
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| spelling | O'Boyle, Neil Verfasser aut New Vocabularies, Old Ideas Culture, Irishness and the Advertising Industry Neil O'Boyle 1st, New ed Bern Peter Lang AG, Internationaler Verlag der Wissenschaften 2011 1 Online-Ressource (233 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the routinisation of practices and representations in advertising. Drawing extensively from his own study, the author uses Irishness to investigate the relationship between cultural symbolism in advertising and the cultural vocabularies of advertising practitioners. While globalisation and immigration to Ireland have putatively unhinged taken-for-granted understandings of Irish identity, the author argues that representations of Ireland and Irishness in the global context continue to draw from a stock of particularisms and that advertising practitioners continue to operate with largely essentialist understandings of culture and identity. As the first of its kind in Ireland, this book makes a case for renewed attention to advertising by academic scholars and promotes the benefits of interdisciplinary research «Neil O'Boyle's study of Irishness and the Irish advertising business significantly enriches our understanding of important industrial and cultural phenomena. His deft analysis treats a number of key and interrelated dynamics including national identity, representation and self-representation, consumerism and globalisation. Among the book's many strengths is the way it opens up a lens on Celtic Tiger circumstances in a post-Celtic Tiger era.» (Diane Negra, Professor of Film Studies and Screen Culture, University College Dublin) Soziale Konstruktion (DE-588)4563270-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Nationalcharakter (DE-588)4137343-1 gnd rswk-swf Irlandbild (DE-588)4311215-8 gnd rswk-swf Irland (DE-588)4027667-3 gnd rswk-swf Irland (DE-588)4027667-3 g Nationalcharakter (DE-588)4137343-1 s Soziale Konstruktion (DE-588)4563270-4 s Irlandbild (DE-588)4311215-8 s Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Druck-Ausgabe 9783039119783 https://www.peterlang.com/view/product/11320?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | O'Boyle, Neil New Vocabularies, Old Ideas Culture, Irishness and the Advertising Industry Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the routinisation of practices and representations in advertising. Drawing extensively from his own study, the author uses Irishness to investigate the relationship between cultural symbolism in advertising and the cultural vocabularies of advertising practitioners. While globalisation and immigration to Ireland have putatively unhinged taken-for-granted understandings of Irish identity, the author argues that representations of Ireland and Irishness in the global context continue to draw from a stock of particularisms and that advertising practitioners continue to operate with largely essentialist understandings of culture and identity. As the first of its kind in Ireland, this book makes a case for renewed attention to advertising by academic scholars and promotes the benefits of interdisciplinary research «Neil O'Boyle's study of Irishness and the Irish advertising business significantly enriches our understanding of important industrial and cultural phenomena. His deft analysis treats a number of key and interrelated dynamics including national identity, representation and self-representation, consumerism and globalisation. Among the book's many strengths is the way it opens up a lens on Celtic Tiger circumstances in a post-Celtic Tiger era.» (Diane Negra, Professor of Film Studies and Screen Culture, University College Dublin) Soziale Konstruktion (DE-588)4563270-4 gnd Werbung (DE-588)4065541-6 gnd Nationalcharakter (DE-588)4137343-1 gnd Irlandbild (DE-588)4311215-8 gnd |
| subject_GND | (DE-588)4563270-4 (DE-588)4065541-6 (DE-588)4137343-1 (DE-588)4311215-8 (DE-588)4027667-3 |
| title | New Vocabularies, Old Ideas Culture, Irishness and the Advertising Industry |
| title_auth | New Vocabularies, Old Ideas Culture, Irishness and the Advertising Industry |
| title_exact_search | New Vocabularies, Old Ideas Culture, Irishness and the Advertising Industry |
| title_full | New Vocabularies, Old Ideas Culture, Irishness and the Advertising Industry Neil O'Boyle |
| title_fullStr | New Vocabularies, Old Ideas Culture, Irishness and the Advertising Industry Neil O'Boyle |
| title_full_unstemmed | New Vocabularies, Old Ideas Culture, Irishness and the Advertising Industry Neil O'Boyle |
| title_short | New Vocabularies, Old Ideas |
| title_sort | new vocabularies old ideas culture irishness and the advertising industry |
| title_sub | Culture, Irishness and the Advertising Industry |
| topic | Soziale Konstruktion (DE-588)4563270-4 gnd Werbung (DE-588)4065541-6 gnd Nationalcharakter (DE-588)4137343-1 gnd Irlandbild (DE-588)4311215-8 gnd |
| topic_facet | Soziale Konstruktion Werbung Nationalcharakter Irlandbild Irland |
| url | https://www.peterlang.com/view/product/11320?format=EPDF |
| work_keys_str_mv | AT oboyleneil newvocabulariesoldideascultureirishnessandtheadvertisingindustry |
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