The Routledge companion to marketing research:
Gespeichert in:
| Weitere beteiligte Personen: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2021
|
| Schriftenreihe: | Routledge companions
|
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=6578501 https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=6578501 https://doi.org/10.4324/9781315544892 https://doi.org/10.4324/9781315544892 https://doi.org/10.4324/9781315544892 |
| Umfang: | 1 Online-Ressource (xix, 611 Seiten) Diagramme |
| ISBN: | 9781315544892 9781134826865 |
| DOI: | 10.4324/9781315544892 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047913431 | ||
| 003 | DE-604 | ||
| 005 | 20240325 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220406s2021 xx |||| o|||| 00||| eng d | ||
| 020 | |a 9781315544892 |c Online |9 978-1-315-54489-2 | ||
| 020 | |a 9781134826865 |9 978-1-134-82686-5 | ||
| 024 | 7 | |a 10.4324/9781315544892 |2 doi | |
| 035 | |a (OCoLC)1296294857 | ||
| 035 | |a (DE-599)BVBBV047913431 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-521 |a DE-945 |a DE-739 | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 245 | 1 | 0 | |a The Routledge companion to marketing research |c edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi |
| 264 | 1 | |a London ; New York |b Routledge |c 2021 | |
| 300 | |a 1 Online-Ressource (xix, 611 Seiten) |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge companions | |
| 650 | 0 | 7 | |a Methode |0 (DE-588)4038971-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | 1 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 2 | |a Methode |0 (DE-588)4038971-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Wright, Len Tiu |0 (DE-588)1017545227 |4 edt | |
| 700 | 1 | |a Moutinho, Luiz |d 1949- |0 (DE-588)131450204 |4 edt | |
| 700 | 1 | |a Stone, Merlin |d 1948- |0 (DE-588)170624684 |4 edt | |
| 700 | 1 | |a Bagozzi, Richard P. |d 1946- |0 (DE-588)170226360 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-138-68278-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-367-69431-9 |
| 856 | 4 | 0 | |u https://doi.org/10.4324/9781315544892 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-30-PQE | ||
| 912 | |a ZDB-7-RHO | ||
| 912 | |a ZDB-7-HUS | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033295134 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=6578501 |l DE-521 |p ZDB-30-PQE |q EUV_EK_EBC |x Aggregator |3 Volltext | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=6578501 |l DE-1050 |p ZDB-30-PQE |q FHD01_PQE_Kauf |x Aggregator |3 Volltext | |
| 966 | e | |u https://doi.org/10.4324/9781315544892 |l DE-945 |p ZDB-7-RHO |q UEI_RHO_Einzelkauf_2021 |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4324/9781315544892 |l DE-739 |p ZDB-7-HUS |q UPA_PDA_HUS_Kauf2023 |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818989035699306496 |
|---|---|
| any_adam_object | |
| author2 | Wright, Len Tiu Moutinho, Luiz 1949- Stone, Merlin 1948- Bagozzi, Richard P. 1946- |
| author2_role | edt edt edt edt |
| author2_variant | l t w lt ltw l m lm m s ms r p b rp rpb |
| author_GND | (DE-588)1017545227 (DE-588)131450204 (DE-588)170624684 (DE-588)170226360 |
| author_facet | Wright, Len Tiu Moutinho, Luiz 1949- Stone, Merlin 1948- Bagozzi, Richard P. 1946- |
| building | Verbundindex |
| bvnumber | BV047913431 |
| classification_rvk | QP 611 |
| collection | ZDB-30-PQE ZDB-7-RHO ZDB-7-HUS |
| ctrlnum | (OCoLC)1296294857 (DE-599)BVBBV047913431 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781315544892 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02546nam a2200553 c 4500</leader><controlfield tag="001">BV047913431</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240325 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220406s2021 xx |||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315544892</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-315-54489-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781134826865</subfield><subfield code="9">978-1-134-82686-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9781315544892</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1296294857</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047913431</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Routledge companion to marketing research</subfield><subfield code="c">edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xix, 611 Seiten)</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge companions</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Methode</subfield><subfield code="0">(DE-588)4038971-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Methode</subfield><subfield code="0">(DE-588)4038971-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wright, Len Tiu</subfield><subfield code="0">(DE-588)1017545227</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Moutinho, Luiz</subfield><subfield code="d">1949-</subfield><subfield code="0">(DE-588)131450204</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stone, Merlin</subfield><subfield code="d">1948-</subfield><subfield code="0">(DE-588)170624684</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bagozzi, Richard P.</subfield><subfield code="d">1946-</subfield><subfield code="0">(DE-588)170226360</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-138-68278-8</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-0-367-69431-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4324/9781315544892</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-RHO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-HUS</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033295134</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=6578501</subfield><subfield code="l">DE-521</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">EUV_EK_EBC</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=6578501</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">FHD01_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9781315544892</subfield><subfield code="l">DE-945</subfield><subfield code="p">ZDB-7-RHO</subfield><subfield code="q">UEI_RHO_Einzelkauf_2021</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9781315544892</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-7-HUS</subfield><subfield code="q">UPA_PDA_HUS_Kauf2023</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047913431 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:32:05Z |
| institution | BVB |
| isbn | 9781315544892 9781134826865 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033295134 |
| oclc_num | 1296294857 |
| open_access_boolean | |
| owner | DE-1050 DE-521 DE-945 DE-739 |
| owner_facet | DE-1050 DE-521 DE-945 DE-739 |
| physical | 1 Online-Ressource (xix, 611 Seiten) Diagramme |
| psigel | ZDB-30-PQE ZDB-7-RHO ZDB-7-HUS ZDB-30-PQE EUV_EK_EBC ZDB-30-PQE FHD01_PQE_Kauf ZDB-7-RHO UEI_RHO_Einzelkauf_2021 ZDB-7-HUS UPA_PDA_HUS_Kauf2023 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge companions |
| spelling | The Routledge companion to marketing research edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi London ; New York Routledge 2021 1 Online-Ressource (xix, 611 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Routledge companions Methode (DE-588)4038971-6 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marktforschung (DE-588)4037630-8 s Marketingforschung (DE-588)4200055-5 s Methode (DE-588)4038971-6 s DE-604 Wright, Len Tiu (DE-588)1017545227 edt Moutinho, Luiz 1949- (DE-588)131450204 edt Stone, Merlin 1948- (DE-588)170624684 edt Bagozzi, Richard P. 1946- (DE-588)170226360 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-68278-8 Erscheint auch als Druck-Ausgabe, Paperback 978-0-367-69431-9 https://doi.org/10.4324/9781315544892 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The Routledge companion to marketing research Methode (DE-588)4038971-6 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4038971-6 (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4143413-4 |
| title | The Routledge companion to marketing research |
| title_auth | The Routledge companion to marketing research |
| title_exact_search | The Routledge companion to marketing research |
| title_full | The Routledge companion to marketing research edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi |
| title_fullStr | The Routledge companion to marketing research edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi |
| title_full_unstemmed | The Routledge companion to marketing research edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi |
| title_short | The Routledge companion to marketing research |
| title_sort | the routledge companion to marketing research |
| topic | Methode (DE-588)4038971-6 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Methode Marketingforschung Marktforschung Aufsatzsammlung |
| url | https://doi.org/10.4324/9781315544892 |
| work_keys_str_mv | AT wrightlentiu theroutledgecompaniontomarketingresearch AT moutinholuiz theroutledgecompaniontomarketingresearch AT stonemerlin theroutledgecompaniontomarketingresearch AT bagozzirichardp theroutledgecompaniontomarketingresearch |