International marketing strategy: analysis, development and implementation
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Andover, Hampshire
Cengage Learning EMEA
[2022]
|
| Edition: | ninth edition |
| Subjects: | |
| Item Description: | Literaturangaben |
| Physical Description: | xxv, 511 Seiten Illustrationen, Diagramme |
| ISBN: | 9781473778696 |
Staff View
MARC
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| 250 | |a ninth edition | ||
| 264 | 1 | |a Andover, Hampshire |b Cengage Learning EMEA |c [2022] | |
| 300 | |a xxv, 511 Seiten |b Illustrationen, Diagramme | ||
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033292804 | |
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| author | Doole, Isobel 1954- Lowe, Robin 1945- Kenyon, Alexandra J. 1966- |
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| id | DE-604.BV047911047 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:32:01Z |
| institution | BVB |
| isbn | 9781473778696 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033292804 |
| oclc_num | 1310254902 |
| open_access_boolean | |
| owner | DE-1050 DE-573 DE-526 DE-M347 |
| owner_facet | DE-1050 DE-573 DE-526 DE-M347 |
| physical | xxv, 511 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Cengage Learning EMEA |
| record_format | marc |
| spelling | Doole, Isobel 1954- Verfasser (DE-588)1253811628 aut International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe, Alexandra Kenyon ninth edition Andover, Hampshire Cengage Learning EMEA [2022] xxv, 511 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben 1.1 x / Internationales Marketing stw 1.2 x / Marketingmanagement stw Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Marketingstrategie (DE-588)4120697-6 s DE-604 Lowe, Robin 1945- Verfasser (DE-588)133910776 aut Kenyon, Alexandra J. 1966- Verfasser (DE-588)139227601 aut |
| spellingShingle | Doole, Isobel 1954- Lowe, Robin 1945- Kenyon, Alexandra J. 1966- International marketing strategy analysis, development and implementation 1.1 x / Internationales Marketing stw 1.2 x / Marketingmanagement stw Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4125431-4 |
| title | International marketing strategy analysis, development and implementation |
| title_auth | International marketing strategy analysis, development and implementation |
| title_exact_search | International marketing strategy analysis, development and implementation |
| title_full | International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe, Alexandra Kenyon |
| title_fullStr | International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe, Alexandra Kenyon |
| title_full_unstemmed | International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe, Alexandra Kenyon |
| title_short | International marketing strategy |
| title_sort | international marketing strategy analysis development and implementation |
| title_sub | analysis, development and implementation |
| topic | 1.1 x / Internationales Marketing stw 1.2 x / Marketingmanagement stw Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | 1.1 x / Internationales Marketing 1.2 x / Marketingmanagement Marketingstrategie Internationales Marketing |
| work_keys_str_mv | AT dooleisobel internationalmarketingstrategyanalysisdevelopmentandimplementation AT lowerobin internationalmarketingstrategyanalysisdevelopmentandimplementation AT kenyonalexandraj internationalmarketingstrategyanalysisdevelopmentandimplementation |