Verfügbarkeit: Management and marketing for improved competitiveness and performance in the healthcare sector

Management and marketing for improved competitiveness and performance in the healthcare sector:

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Duarte Santos, José 1966- (HerausgeberIn), Pereira, Inês Veiga 1977- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021]
Schriftenreihe:	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagwörter:	Health services administration Medical care / Marketing Medical care / Quality control Medical care ; Marketing Medical care ; Quality control Aufsatzsammlung
Links:	https://doi.org/10.4018/978-1-7998-7263-4 https://doi.org/10.4018/978-1-7998-7263-4 https://doi.org/10.4018/978-1-7998-7263-4 https://doi.org/10.4018/978-1-7998-7263-4 https://doi.org/10.4018/978-1-7998-7263-4 https://doi.org/10.4018/978-1-7998-7263-4 https://doi.org/10.4018/978-1-7998-7263-4 https://doi.org/10.4018/978-1-7998-7263-4
Abstract:	"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience" - Provided by publisher
Beschreibung:	Includes bibliographical references and index
Umfang:	1 Online-Ressource (xix, 355 Seiten) Illustrationen
ISBN:	9781799872641 1799872645
ISSN:	2327-5529
DOI:	10.4018/978-1-7998-7263-4

Internformat

MARC


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Datensatz im Suchindex

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genre_facet	Aufsatzsammlung
id	DE-604.BV047892730
illustrated	Illustrated
indexdate	2024-12-20T19:31:31Z
institution	BVB
isbn	9781799872641 1799872645
issn	2327-5529
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-033274796
oclc_num	1310247016
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owner	DE-706 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-573 DE-1050 DE-1049 DE-83
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physical	1 Online-Ressource (xix, 355 Seiten) Illustrationen
psigel	ZDB-98-IGB ZDB-1-IGE ZDB-98-IGB TUB_EBS_IGB
publishDate	2021
publishDateSearch	2021
publishDateSort	2021
publisher	IGI Global, Publisher of Timely Knowledge
record_format	marc
series2	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
spellingShingle	Management and marketing for improved competitiveness and performance in the healthcare sector
subject_GND	(DE-588)4143413-4
title	Management and marketing for improved competitiveness and performance in the healthcare sector
title_auth	Management and marketing for improved competitiveness and performance in the healthcare sector
title_exact_search	Management and marketing for improved competitiveness and performance in the healthcare sector
title_full	Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal)
title_fullStr	Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal)
title_full_unstemmed	Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal)
title_short	Management and marketing for improved competitiveness and performance in the healthcare sector
title_sort	management and marketing for improved competitiveness and performance in the healthcare sector
topic_facet	Aufsatzsammlung
url	https://doi.org/10.4018/978-1-7998-7263-4
work_keys_str_mv	AT duartesantosjose managementandmarketingforimprovedcompetitivenessandperformanceinthehealthcaresector AT pereirainesveiga managementandmarketingforimprovedcompetitivenessandperformanceinthehealthcaresector

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