The commodification of childhood: the children's clothing industry and the rise of the child consumer

Introduction -- A brief history of childhood and motherhood into the twentieth century -- Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929 -- Pediocularity : from the child's point of view -- Reconfiguring girlhood : age grading, size ranges, and aspiratio...

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Bibliographic Details
Main Author: Cook, Daniel Thomas 1961- (Author)
Format: Electronic eBook
Language:English
Published: Durham Duke University Press c2004
Subjects:
Summary:Introduction -- A brief history of childhood and motherhood into the twentieth century -- Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929 -- Pediocularity : from the child's point of view -- Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s -- Baby booms and market booms : teen and subteen girls in the postwar marketplace -- Concluding thoughts
Item Description:Includes bibliographical references (p. [181]-200) and index
Physical Description:x, 211 p ill 23 cm
ISBN:9780822385431
0822385430