The impact of multilingual product information on consumer evaluations: an assessment of basic effects, boundary conditions, and drivers
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Bibliographic Details
Main Author: Schwenk, Johanna 1988- (Author)
Format: Thesis/Dissertation Electronic eBook
Language:English
Published: Hohenheim Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim 2021
Subjects:
Links:https://nbn-resolving.org/urn:nbn:de:bsz:100-opus-18943
https://d-nb.info/1236990625/34
http://opus.uni-hohenheim.de/volltexte/2021/1894/
Physical Description:Online-Ressource (VI, 121 Seiten)