The global foundations of public relations: humanism, China and the West
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge, Taylor & Francis Group
2022
|
| Series: | Routledge new directions in PR & communication research
|
| Subjects: | |
| Abstract: | "The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy. Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy"-- |
| Item Description: | Literaturangaben |
| Physical Description: | xi, 216 Seiten Diagramme |
| ISBN: | 9780815372486 9781032054759 |
Staff View
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| spelling | The global foundations of public relations humanism, China and the West edited by Robert E. Brown, Burton St. John III and Jenny Zhengye Hou London ; New York Routledge, Taylor & Francis Group 2022 xi, 216 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge new directions in PR & communication research Literaturangaben "The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy. Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy"-- Geschichte gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Humanismus (DE-588)4026140-2 gnd rswk-swf Philosophie (DE-588)4045791-6 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf Public relations / Cross-cultural studies Humanism Communication, International Public relations Cross-cultural studies (DE-588)4143413-4 Aufsatzsammlung gnd-content China (DE-588)4009937-4 g Philosophie (DE-588)4045791-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Humanismus (DE-588)4026140-2 s Geschichte z DE-604 Brown, Robert E. 1945- (DE-588)1064966454 edt St. John, Burton 1957- (DE-588)1014991021 edt Hou, Jenny Zhengye (DE-588)1255063343 edt Erscheint auch als Online-Ausgabe, ebk. 978-1-351-24534-0 |
| spellingShingle | The global foundations of public relations humanism, China and the West Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Humanismus (DE-588)4026140-2 gnd Philosophie (DE-588)4045791-6 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4026140-2 (DE-588)4045791-6 (DE-588)4009937-4 (DE-588)4143413-4 |
| title | The global foundations of public relations humanism, China and the West |
| title_auth | The global foundations of public relations humanism, China and the West |
| title_exact_search | The global foundations of public relations humanism, China and the West |
| title_full | The global foundations of public relations humanism, China and the West edited by Robert E. Brown, Burton St. John III and Jenny Zhengye Hou |
| title_fullStr | The global foundations of public relations humanism, China and the West edited by Robert E. Brown, Burton St. John III and Jenny Zhengye Hou |
| title_full_unstemmed | The global foundations of public relations humanism, China and the West edited by Robert E. Brown, Burton St. John III and Jenny Zhengye Hou |
| title_short | The global foundations of public relations |
| title_sort | the global foundations of public relations humanism china and the west |
| title_sub | humanism, China and the West |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Humanismus (DE-588)4026140-2 gnd Philosophie (DE-588)4045791-6 gnd |
| topic_facet | Öffentlichkeitsarbeit Humanismus Philosophie China Aufsatzsammlung |
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