Marketing Study Guide:
This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.It gives guidance on how to study for exam success and extend knowledge by settin...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Newcastle-upon-Tyne
Cambridge Scholars Publisher
2018
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| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=5622019 |
| Zusammenfassung: | This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners.The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems.Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 Online-Ressource (424 Seiten) |
| ISBN: | 9781527523555 |
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| 505 | 8 | |a Intro -- Table of Contents -- Preface -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Chapter Six -- Chapter Seven -- Chapter Eight -- Chapter Nine -- Glossary of Marketing Terms -- Index | |
| 520 | |a This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners.The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems.Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided | ||
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Datensatz im Suchindex
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| author | Lancaster, Geoff |
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| author_role | aut |
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| bvnumber | BV047697760 |
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| contents | Intro -- Table of Contents -- Preface -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Chapter Six -- Chapter Seven -- Chapter Eight -- Chapter Nine -- Glossary of Marketing Terms -- Index |
| ctrlnum | (ZDB-30-PQE)EBC5622019 (ZDB-30-PAD)EBC5622019 (ZDB-89-EBL)EBL5622019 (OCoLC)1079759615 (DE-599)BVBBV047697760 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:26:26Z |
| institution | BVB |
| isbn | 9781527523555 |
| language | English |
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| oclc_num | 1079759615 |
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| physical | 1 Online-Ressource (424 Seiten) |
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| publishDate | 2018 |
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| spelling | Lancaster, Geoff Verfasser aut Marketing Study Guide Newcastle-upon-Tyne Cambridge Scholars Publisher 2018 ©2018 1 Online-Ressource (424 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Table of Contents -- Preface -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Chapter Six -- Chapter Seven -- Chapter Eight -- Chapter Nine -- Glossary of Marketing Terms -- Index This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners.The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems.Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided Marketing.. Marketing-Examinations-Study guides Erscheint auch als Druck-Ausgabe Lancaster, Geoff Marketing Study Guide Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2018 |
| spellingShingle | Lancaster, Geoff Marketing Study Guide Intro -- Table of Contents -- Preface -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Chapter Six -- Chapter Seven -- Chapter Eight -- Chapter Nine -- Glossary of Marketing Terms -- Index Marketing.. Marketing-Examinations-Study guides |
| title | Marketing Study Guide |
| title_auth | Marketing Study Guide |
| title_exact_search | Marketing Study Guide |
| title_full | Marketing Study Guide |
| title_fullStr | Marketing Study Guide |
| title_full_unstemmed | Marketing Study Guide |
| title_short | Marketing Study Guide |
| title_sort | marketing study guide |
| topic | Marketing.. Marketing-Examinations-Study guides |
| topic_facet | Marketing.. Marketing-Examinations-Study guides |
| work_keys_str_mv | AT lancastergeoff marketingstudyguide |