Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY
Custom House, an imprint of William Morrow
2021
|
| Ausgabe: | First Custom House paperback edition |
| Schlagwörter: | |
| Abstract: | We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational |
| Beschreibung: | Originally published as Alchemy : the surprising power of ideas that don't make sense in the UK by WH Allen in 2019 |
| Umfang: | xiv, 362 Seiten Illustrationen 23 cm |
| ISBN: | 9780062388421 0062388428 |
Internformat
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| 245 | 1 | 0 | |a Alchemy |b the dark art and curious science of creating magic in brands, business, and life |c Rory Sutherland |
| 250 | |a First Custom House paperback edition | ||
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| 500 | |a Originally published as Alchemy : the surprising power of ideas that don't make sense in the UK by WH Allen in 2019 | ||
| 505 | 8 | |a Rory's rules of alchemy -- Prologue: Challenging Coca-Cola -- Introduction: Cracking the (human) code -- On the uses and abuses of reason -- An alchemist's tale (or why magic really still exists) -- Signalling -- Subconcious hacking: signalling to ourselves -- Satisficing -- Psychophysics -- How to be and alchemist -- Conclustion: On being a little less logical | |
| 520 | 3 | |a We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Sutherland, Rory ca. 20. Jh |
| author_GND | (DE-588)1251904718 |
| author_facet | Sutherland, Rory ca. 20. Jh |
| author_role | aut |
| author_sort | Sutherland, Rory ca. 20. Jh |
| author_variant | r s rs |
| building | Verbundindex |
| bvnumber | BV047630195 |
| contents | Rory's rules of alchemy -- Prologue: Challenging Coca-Cola -- Introduction: Cracking the (human) code -- On the uses and abuses of reason -- An alchemist's tale (or why magic really still exists) -- Signalling -- Subconcious hacking: signalling to ourselves -- Satisficing -- Psychophysics -- How to be and alchemist -- Conclustion: On being a little less logical |
| ctrlnum | (OCoLC)1298750794 (DE-599)BVBBV047630195 |
| edition | First Custom House paperback edition |
| format | Book |
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| id | DE-604.BV047630195 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:24:33Z |
| institution | BVB |
| isbn | 9780062388421 0062388428 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033014628 |
| oclc_num | 1298750794 |
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| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | xiv, 362 Seiten Illustrationen 23 cm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Custom House, an imprint of William Morrow |
| record_format | marc |
| spelling | Sutherland, Rory ca. 20. Jh. Verfasser (DE-588)1251904718 aut Alchemy the dark art and curious science of creating magic in brands, business, and life Rory Sutherland First Custom House paperback edition New York, NY Custom House, an imprint of William Morrow 2021 xiv, 362 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier Originally published as Alchemy : the surprising power of ideas that don't make sense in the UK by WH Allen in 2019 Rory's rules of alchemy -- Prologue: Challenging Coca-Cola -- Introduction: Cracking the (human) code -- On the uses and abuses of reason -- An alchemist's tale (or why magic really still exists) -- Signalling -- Subconcious hacking: signalling to ourselves -- Satisficing -- Psychophysics -- How to be and alchemist -- Conclustion: On being a little less logical We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Advertising / Psychological aspects Marketing / Psychological aspects Business Verbraucherverhalten (DE-588)4062644-1 s DE-604 |
| spellingShingle | Sutherland, Rory ca. 20. Jh Alchemy the dark art and curious science of creating magic in brands, business, and life Rory's rules of alchemy -- Prologue: Challenging Coca-Cola -- Introduction: Cracking the (human) code -- On the uses and abuses of reason -- An alchemist's tale (or why magic really still exists) -- Signalling -- Subconcious hacking: signalling to ourselves -- Satisficing -- Psychophysics -- How to be and alchemist -- Conclustion: On being a little less logical Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Alchemy the dark art and curious science of creating magic in brands, business, and life |
| title_auth | Alchemy the dark art and curious science of creating magic in brands, business, and life |
| title_exact_search | Alchemy the dark art and curious science of creating magic in brands, business, and life |
| title_full | Alchemy the dark art and curious science of creating magic in brands, business, and life Rory Sutherland |
| title_fullStr | Alchemy the dark art and curious science of creating magic in brands, business, and life Rory Sutherland |
| title_full_unstemmed | Alchemy the dark art and curious science of creating magic in brands, business, and life Rory Sutherland |
| title_short | Alchemy |
| title_sort | alchemy the dark art and curious science of creating magic in brands business and life |
| title_sub | the dark art and curious science of creating magic in brands, business, and life |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Verbraucherverhalten |
| work_keys_str_mv | AT sutherlandrory alchemythedarkartandcuriousscienceofcreatingmagicinbrandsbusinessandlife |