Theatre of the street: advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938
Gespeichert in:
| Beteiligte Personen: | , , , , , |
|---|---|
| Format: | Buch |
| Sprache: | Tschechisch Englisch |
| Veröffentlicht: |
Praha
Vysoká škola uměleckoprůmyslová v Praze
2021
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| Ausgabe: | Vydání první |
| Schlagwörter: | |
| Abstract: | The metaphor "theatre of the street" was conceived by theoretician Karel Teige to describe the vivant and dynamic audio-visual hustle and bustle typical for city centres in 1920’s. He did not mean only the omnipresent traffic, but also the urban iconography, composed of shop signs and portals, illuminated window displays, façade advertisements, and flashing neon signs. Window displays presenting artfully arranged goods caught the attention of the Surrealists, who admired their sophisticated and absurd compositions; light illuminations resembled the Constructivists’ experiments; advertisements and signs applied modern typography and processes to attract by-passers and ‘flâneurs’. The fleeting "theatre of the street" is a key theme for understanding the Modernist style of the Interwar period, yet it has rarely been explored in expert studies. This book searches for common aspects of commerce and art; the "low" and the "high"; the pop-culture, commercial advertisement, and independent artistic creation. The publication contains five expert studies, which present advertisement practices in the context of fine art, architecture, photography, film, and new technologies appearing with the electrification of towns and cities. In terms of place and time, the studies focus on the situation in Czechoslovakia in the period between 1918 and 1938, with selected references to European relations. The narrative part is accompanied with an extensive set of documentary materials and pictures found through research in the contemporary journals, archives, public and private collections. A set of twenty drawings of Eva Koťátková – on translucent paper – is inserted in the book as an anachronic element. The artist’s drawings elaborate on the explored theme, balancing on the edge between the commercial pragmatism and the "convulsive beauty" of Surrealism |
| Umfang: | 369, XX Seiten Illustrationen |
| ISBN: | 9788088308430 |
Internformat
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| 245 | 1 | 0 | |a Theatre of the street |b advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938 |c koncepce a editace/concept and editing: Lada Hubatová-Vacková ; texty/texts: Pavel Coufalík, Lucie Česálková, Antonín Dufek, Lada Hubatová-Vacková, Iva Knobloch, Kateřina Svatoňová |
| 246 | 1 | 1 | |a Divadlo ulice |
| 250 | |a Vydání první | ||
| 264 | 1 | |a Praha |b Vysoká škola uměleckoprůmyslová v Praze |c 2021 | |
| 300 | |a 369, XX Seiten |b Illustrationen | ||
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| 520 | 3 | |a The metaphor "theatre of the street" was conceived by theoretician Karel Teige to describe the vivant and dynamic audio-visual hustle and bustle typical for city centres in 1920’s. He did not mean only the omnipresent traffic, but also the urban iconography, composed of shop signs and portals, illuminated window displays, façade advertisements, and flashing neon signs. Window displays presenting artfully arranged goods caught the attention of the Surrealists, who admired their sophisticated and absurd compositions; light illuminations resembled the Constructivists’ experiments; advertisements and signs applied modern typography and processes to attract by-passers and ‘flâneurs’. The fleeting "theatre of the street" is a key theme for understanding the Modernist style of the Interwar period, yet it has rarely been explored in expert studies. This book searches for common aspects of commerce and art; the "low" and the "high"; the pop-culture, commercial advertisement, and independent artistic creation. The publication contains five expert studies, which present advertisement practices in the context of fine art, architecture, photography, film, and new technologies appearing with the electrification of towns and cities. In terms of place and time, the studies focus on the situation in Czechoslovakia in the period between 1918 and 1938, with selected references to European relations. The narrative part is accompanied with an extensive set of documentary materials and pictures found through research in the contemporary journals, archives, public and private collections. A set of twenty drawings of Eva Koťátková – on translucent paper – is inserted in the book as an anachronic element. The artist’s drawings elaborate on the explored theme, balancing on the edge between the commercial pragmatism and the "convulsive beauty" of Surrealism | |
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| 700 | 1 | |a Coufalík, Pavel |d 1985- |0 (DE-588)1246469200 |4 aut | |
| 700 | 1 | |a Česálková, Lucie |d 1983- |0 (DE-588)1063310512 |4 aut | |
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| 700 | 1 | |a Svatoňová, Kateřina |d 1978- |0 (DE-588)1190132699 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1818988510138335232 |
|---|---|
| any_adam_object | |
| author | Hubatová-Vacková, Lada 1969- Coufalík, Pavel 1985- Česálková, Lucie 1983- Dufek, Antonín 1943- Knobloch, Iva 1964- Svatoňová, Kateřina 1978- |
| author2 | Hubatová-Vacková, Lada 1969- |
| author2_role | edt |
| author2_variant | l h v lhv |
| author_GND | (DE-588)140314784 (DE-588)1246469200 (DE-588)1063310512 (DE-588)115599290 (DE-588)143979086 (DE-588)1190132699 |
| author_facet | Hubatová-Vacková, Lada 1969- Coufalík, Pavel 1985- Česálková, Lucie 1983- Dufek, Antonín 1943- Knobloch, Iva 1964- Svatoňová, Kateřina 1978- Hubatová-Vacková, Lada 1969- |
| author_role | aut aut aut aut aut aut |
| author_sort | Hubatová-Vacková, Lada 1969- |
| author_variant | l h v lhv p c pc l č lč a d ad i k ik k s ks |
| building | Verbundindex |
| bvnumber | BV047610467 |
| ctrlnum | (OCoLC)1286875796 (DE-599)BVBBV047610467 |
| edition | Vydání první |
| era | Geschichte 1918-1938 gnd |
| era_facet | Geschichte 1918-1938 |
| format | Book |
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| geographic_facet | Tschechoslowakei |
| id | DE-604.BV047610467 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:23:43Z |
| institution | BVB |
| isbn | 9788088308430 |
| language | Czech English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032995333 |
| oclc_num | 1286875796 |
| open_access_boolean | |
| owner | DE-255 |
| owner_facet | DE-255 |
| physical | 369, XX Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Vysoká škola uměleckoprůmyslová v Praze |
| record_format | marc |
| spelling | Theatre of the street advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938 koncepce a editace/concept and editing: Lada Hubatová-Vacková ; texty/texts: Pavel Coufalík, Lucie Česálková, Antonín Dufek, Lada Hubatová-Vacková, Iva Knobloch, Kateřina Svatoňová Divadlo ulice Vydání první Praha Vysoká škola uměleckoprůmyslová v Praze 2021 369, XX Seiten Illustrationen txt rdacontent sti rdacontent n rdamedia nc rdacarrier The metaphor "theatre of the street" was conceived by theoretician Karel Teige to describe the vivant and dynamic audio-visual hustle and bustle typical for city centres in 1920’s. He did not mean only the omnipresent traffic, but also the urban iconography, composed of shop signs and portals, illuminated window displays, façade advertisements, and flashing neon signs. Window displays presenting artfully arranged goods caught the attention of the Surrealists, who admired their sophisticated and absurd compositions; light illuminations resembled the Constructivists’ experiments; advertisements and signs applied modern typography and processes to attract by-passers and ‘flâneurs’. The fleeting "theatre of the street" is a key theme for understanding the Modernist style of the Interwar period, yet it has rarely been explored in expert studies. This book searches for common aspects of commerce and art; the "low" and the "high"; the pop-culture, commercial advertisement, and independent artistic creation. The publication contains five expert studies, which present advertisement practices in the context of fine art, architecture, photography, film, and new technologies appearing with the electrification of towns and cities. In terms of place and time, the studies focus on the situation in Czechoslovakia in the period between 1918 and 1938, with selected references to European relations. The narrative part is accompanied with an extensive set of documentary materials and pictures found through research in the contemporary journals, archives, public and private collections. A set of twenty drawings of Eva Koťátková – on translucent paper – is inserted in the book as an anachronic element. The artist’s drawings elaborate on the explored theme, balancing on the edge between the commercial pragmatism and the "convulsive beauty" of Surrealism Text englisch und tschechisch Koťátková, Eva 1982- (DE-588)142080756 gnd rswk-swf Geschichte 1918-1938 gnd rswk-swf Kultur (DE-588)4125698-0 gnd rswk-swf Schaufensterdekoration (DE-588)4139594-3 gnd rswk-swf Plakat (DE-588)4046198-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Tschechoslowakei (DE-588)4078435-6 gnd rswk-swf Tschechoslowakei (DE-588)4078435-6 g Kultur (DE-588)4125698-0 s Werbung (DE-588)4065541-6 s Plakat (DE-588)4046198-1 s Schaufensterdekoration (DE-588)4139594-3 s Geschichte 1918-1938 z DE-604 Koťátková, Eva 1982- (DE-588)142080756 p Hubatová-Vacková, Lada 1969- (DE-588)140314784 edt aut Coufalík, Pavel 1985- (DE-588)1246469200 aut Česálková, Lucie 1983- (DE-588)1063310512 aut Dufek, Antonín 1943- (DE-588)115599290 aut Knobloch, Iva 1964- (DE-588)143979086 aut Svatoňová, Kateřina 1978- (DE-588)1190132699 aut |
| spellingShingle | Hubatová-Vacková, Lada 1969- Coufalík, Pavel 1985- Česálková, Lucie 1983- Dufek, Antonín 1943- Knobloch, Iva 1964- Svatoňová, Kateřina 1978- Theatre of the street advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938 Koťátková, Eva 1982- (DE-588)142080756 gnd Kultur (DE-588)4125698-0 gnd Schaufensterdekoration (DE-588)4139594-3 gnd Plakat (DE-588)4046198-1 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)142080756 (DE-588)4125698-0 (DE-588)4139594-3 (DE-588)4046198-1 (DE-588)4065541-6 (DE-588)4078435-6 |
| title | Theatre of the street advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938 |
| title_alt | Divadlo ulice |
| title_auth | Theatre of the street advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938 |
| title_exact_search | Theatre of the street advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938 |
| title_full | Theatre of the street advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938 koncepce a editace/concept and editing: Lada Hubatová-Vacková ; texty/texts: Pavel Coufalík, Lucie Česálková, Antonín Dufek, Lada Hubatová-Vacková, Iva Knobloch, Kateřina Svatoňová |
| title_fullStr | Theatre of the street advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938 koncepce a editace/concept and editing: Lada Hubatová-Vacková ; texty/texts: Pavel Coufalík, Lucie Česálková, Antonín Dufek, Lada Hubatová-Vacková, Iva Knobloch, Kateřina Svatoňová |
| title_full_unstemmed | Theatre of the street advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938 koncepce a editace/concept and editing: Lada Hubatová-Vacková ; texty/texts: Pavel Coufalík, Lucie Česálková, Antonín Dufek, Lada Hubatová-Vacková, Iva Knobloch, Kateřina Svatoňová |
| title_short | Theatre of the street |
| title_sort | theatre of the street advertising and window display within the context of modernism 1918 1938 divadlo ulice reklama a aranzerstvi vykladnich skrini v kontextu modernismu 1918 1938 |
| title_sub | advertising and window display within the context of modernism, 1918-1938 = Divadlo ulice : reklama a aranžérství výkladních skříní v kontextu modernismu, 1918-1938 |
| topic | Koťátková, Eva 1982- (DE-588)142080756 gnd Kultur (DE-588)4125698-0 gnd Schaufensterdekoration (DE-588)4139594-3 gnd Plakat (DE-588)4046198-1 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Koťátková, Eva 1982- Kultur Schaufensterdekoration Plakat Werbung Tschechoslowakei |
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