Developing successful global strategies for marketing luxury brands:
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumer...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2021]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagwörter: | |
| Links: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 |
| Zusammenfassung: | "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- |
| Beschreibung: | "Premier Reference Source" -- taken from front cover. - Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 03/27/2021) |
| Umfang: | 1 Online-Ressource(27 1 online resource (351 pages)) |
| ISBN: | 9781799858836 1799858839 9781799868576 |
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Datensatz im Suchindex
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| dewey-full | 658.8/02 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047608795 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:23:41Z |
| institution | BVB |
| isbn | 9781799858836 1799858839 9781799868576 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032993737 |
| oclc_num | 1286857820 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-706 DE-898 DE-BY-UBR DE-1049 DE-573 DE-1050 DE-83 |
| owner_facet | DE-91 DE-BY-TUM DE-706 DE-898 DE-BY-UBR DE-1049 DE-573 DE-1050 DE-83 |
| physical | 1 Online-Ressource(27 1 online resource (351 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spellingShingle | Developing successful global strategies for marketing luxury brands Luxuries ; Marketing ; fast Luxury goods industry ; fast Electronic books Luxury goods industry Luxuries Marketing |
| subject_GND | (DE-588)4143413-4 |
| title | Developing successful global strategies for marketing luxury brands |
| title_auth | Developing successful global strategies for marketing luxury brands |
| title_exact_search | Developing successful global strategies for marketing luxury brands |
| title_full | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo |
| title_fullStr | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo |
| title_full_unstemmed | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo |
| title_short | Developing successful global strategies for marketing luxury brands |
| title_sort | developing successful global strategies for marketing luxury brands |
| topic | Luxuries ; Marketing ; fast Luxury goods industry ; fast Electronic books Luxury goods industry Luxuries Marketing |
| topic_facet | Luxuries ; Marketing ; fast Luxury goods industry ; fast Electronic books Luxury goods industry Luxuries Marketing Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 |
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