Verfügbarkeit: Big data analytics for improved accuracy, efficiency, and decision making in digital marketing

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Amandeep Singh 1982- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021]
Schriftenreihe:	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagwörter:	Big data ; fast Decision making ; Statistical methods ; fast Internet marketing > Statistical methods Decision making > Statistical methods Big data Big Data Online-Marketing Datenanalyse Aufsatzsammlung
Links:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3 https://doi.org/10.4018/978-1-7998-7231-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3
Zusammenfassung:	"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers" - Provided by publisher
Beschreibung:	Includes bibliographical references and index
Umfang:	1 Online-Ressource (xxiv, 310 Seiten) Illustrationen, Diagramme
ISBN:	9781799872337 1799872335
ISSN:	2327-5529

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spellingShingle	Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Big data ; fast Decision making ; Statistical methods ; fast Internet marketing Statistical methods Decision making Statistical methods Big data Big Data (DE-588)4802620-7 gnd Online-Marketing (DE-588)7706419-7 gnd Datenanalyse (DE-588)4123037-1 gnd
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title	Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
title_auth	Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
title_exact_search	Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
title_full	Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India)
title_fullStr	Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India)
title_full_unstemmed	Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India)
title_short	Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
title_sort	big data analytics for improved accuracy efficiency and decision making in digital marketing
topic	Big data ; fast Decision making ; Statistical methods ; fast Internet marketing Statistical methods Decision making Statistical methods Big data Big Data (DE-588)4802620-7 gnd Online-Marketing (DE-588)7706419-7 gnd Datenanalyse (DE-588)4123037-1 gnd
topic_facet	Big data ; fast Decision making ; Statistical methods ; fast Internet marketing Statistical methods Decision making Statistical methods Big data Big Data Online-Marketing Datenanalyse Aufsatzsammlung
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3
work_keys_str_mv	AT amandeepsingh bigdataanalyticsforimprovedaccuracyefficiencyanddecisionmakingindigitalmarketing

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