Internformat: Tourism marketing in Western Europe | Technische Universität München

Tourism marketing in Western Europe:

This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation...

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Boukas, Nikolaos (HerausgeberIn), Stylidis, Dimitrios (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Wallingford, Oxfordshire, UK CABI [2022]
Schriftenreihe:	CABI regional tourism series
Schlagwörter:	Fallstudiensammlung Marketingstrategie Tourismusmarketing Tourismus Fremdenverkehrsgebiet Westeuropa Aufsatzsammlung
Links:	https://www.cabi.org/leisuretourism/ebook/20210455251 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3095557 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3095557 https://doi.org/10.1079/9781789248753.0000
Zusammenfassung:	This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development
Umfang:	1 Online-Ressource (xii, 237 Seiten) Illustrationen, Diagramme, Karten
ISBN:	9781789248760 9781789248777
DOI:	10.1079/9781789248753.0000

Internformat

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Datensatz im Suchindex

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spelling	Tourism marketing in Western Europe edited by Nikolaos Boukas, European University Cyprus, Cyprus and Dimitrios Stylidis, Middlesex University London, UK Wallingford, Oxfordshire, UK CABI [2022] 1 Online-Ressource (xii, 237 Seiten) Illustrationen, Diagramme, Karten txt rdacontent c rdamedia cr rdacarrier CABI regional tourism series This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development Fallstudiensammlung (DE-588)4522595-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Tourismusmarketing (DE-588)102470968X gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Fremdenverkehrsgebiet (DE-588)4155366-4 gnd rswk-swf Westeuropa (DE-588)4079215-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Westeuropa (DE-588)4079215-8 g Tourismus (DE-588)4018406-7 s Fremdenverkehrsgebiet (DE-588)4155366-4 s Marketingstrategie (DE-588)4120697-6 s Tourismusmarketing (DE-588)102470968X s Fallstudiensammlung (DE-588)4522595-3 s DE-604 Boukas, Nikolaos edt Stylidis, Dimitrios (DE-588)1192377737 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-78924-875-3 https://doi.org/10.1079/9781789248753.0000 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Tourism marketing in Western Europe Fallstudiensammlung (DE-588)4522595-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Tourismusmarketing (DE-588)102470968X gnd Tourismus (DE-588)4018406-7 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd
subject_GND	(DE-588)4522595-3 (DE-588)4120697-6 (DE-588)102470968X (DE-588)4018406-7 (DE-588)4155366-4 (DE-588)4079215-8 (DE-588)4143413-4
title	Tourism marketing in Western Europe
title_auth	Tourism marketing in Western Europe
title_exact_search	Tourism marketing in Western Europe
title_full	Tourism marketing in Western Europe edited by Nikolaos Boukas, European University Cyprus, Cyprus and Dimitrios Stylidis, Middlesex University London, UK
title_fullStr	Tourism marketing in Western Europe edited by Nikolaos Boukas, European University Cyprus, Cyprus and Dimitrios Stylidis, Middlesex University London, UK
title_full_unstemmed	Tourism marketing in Western Europe edited by Nikolaos Boukas, European University Cyprus, Cyprus and Dimitrios Stylidis, Middlesex University London, UK
title_short	Tourism marketing in Western Europe
title_sort	tourism marketing in western europe
topic	Fallstudiensammlung (DE-588)4522595-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Tourismusmarketing (DE-588)102470968X gnd Tourismus (DE-588)4018406-7 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd
topic_facet	Fallstudiensammlung Marketingstrategie Tourismusmarketing Tourismus Fremdenverkehrsgebiet Westeuropa Aufsatzsammlung
url	https://doi.org/10.1079/9781789248753.0000
work_keys_str_mv	AT boukasnikolaos tourismmarketinginwesterneurope AT stylidisdimitrios tourismmarketinginwesterneurope

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