Strategic event leveraging: models, practices and prospects
"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that deriv...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Wallingford, Oxfordshire, UK
CABI
[2022]
|
| Schlagwörter: | |
| Links: | https://www.cabi.org/leisuretourism/ebook/20210427456 https://www.cabi.org/leisuretourism/ebook/20210427456 |
| Zusammenfassung: | "This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events"-- |
| Umfang: | 1 Online-Ressource (xv, 159 Seiten) |
| ISBN: | 9781789247862 |
Internformat
MARC
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Datensatz im Suchindex
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| id | DE-604.BV047571038 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-05T09:01:46Z |
| institution | BVB |
| isbn | 9781789247862 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032956656 |
| oclc_num | 1284793748 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 1 Online-Ressource (xv, 159 Seiten) |
| psigel | ZDB-91-CABL ZDB-91-CABL FHD01_CABL_Kauf |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | CABI |
| record_format | marc |
| spelling | Ziakas, Vassilios Verfasser (DE-588)1236530713 aut Strategic event leveraging models, practices and prospects Vassilios Ziakas Wallingford, Oxfordshire, UK CABI [2022] 1 Online-Ressource (xv, 159 Seiten) txt rdacontent c rdamedia cr rdacarrier "This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events"-- Special events / Planning Special events / Management Strategic planning Special events / Management fast Special events / Planning fast Strategic planning fast Erscheint auch als Online-Ausgabe, ePub 978-1-78924-787-9 Erscheint auch als Druck-Ausgabe, hardback 978-1-78924-785-5 https://www.cabi.org/leisuretourism/ebook/20210427456 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Ziakas, Vassilios Strategic event leveraging models, practices and prospects Special events / Planning Special events / Management Strategic planning Special events / Management fast Special events / Planning fast Strategic planning fast |
| title | Strategic event leveraging models, practices and prospects |
| title_auth | Strategic event leveraging models, practices and prospects |
| title_exact_search | Strategic event leveraging models, practices and prospects |
| title_full | Strategic event leveraging models, practices and prospects Vassilios Ziakas |
| title_fullStr | Strategic event leveraging models, practices and prospects Vassilios Ziakas |
| title_full_unstemmed | Strategic event leveraging models, practices and prospects Vassilios Ziakas |
| title_short | Strategic event leveraging |
| title_sort | strategic event leveraging models practices and prospects |
| title_sub | models, practices and prospects |
| topic | Special events / Planning Special events / Management Strategic planning Special events / Management fast Special events / Planning fast Strategic planning fast |
| topic_facet | Special events / Planning Special events / Management Strategic planning |
| url | https://www.cabi.org/leisuretourism/ebook/20210427456 |
| work_keys_str_mv | AT ziakasvassilios strategiceventleveragingmodelspracticesandprospects |