Social media for strategic communication: creative strategies and research-based applications
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles ; London New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE
[2022]
|
| Ausgabe: | Second edition |
| Schlagwörter: | |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | xxi, 460 Seiten Illustrationen, Diagramme 251 grams |
| ISBN: | 9781071826904 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047508522 | ||
| 003 | DE-604 | ||
| 005 | 20220314 | ||
| 007 | t| | ||
| 008 | 211012s2022 xx a||| |||| 00||| eng d | ||
| 020 | |a 9781071826904 |9 978-1-0718-2690-4 | ||
| 035 | |a (OCoLC)1267684380 | ||
| 035 | |a (DE-599)BVBBV047508522 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-355 |a DE-188 |a DE-861 | ||
| 084 | |a AP 14450 |0 (DE-625)6902: |2 rvk | ||
| 084 | |a AP 15965 |0 (DE-625)6964: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Freberg, Karen |e Verfasser |0 (DE-588)1175506877 |4 aut | |
| 245 | 1 | 0 | |a Social media for strategic communication |b creative strategies and research-based applications |c Karen Freberg, University of Louisville |
| 250 | |a Second edition | ||
| 264 | 1 | |a Los Angeles ; London New Delhi ; Singapore ; Washington DC ; Melbourne |b SAGE |c [2022] | |
| 300 | |a xxi, 460 Seiten |b Illustrationen, Diagramme |c 251 grams | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a bicssc / Public relations | |
| 650 | 4 | |a bisacsh / LANGUAGE ARTS & DISCIPLINES / Journalism | |
| 650 | 4 | |a Communication | |
| 650 | 4 | |a Persuasion (Psychology) | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Internet in publicity | |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategie |0 (DE-588)4057952-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | 2 | |a Strategie |0 (DE-588)4057952-9 |D s |
| 689 | 0 | 3 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | 4 | |a Beeinflussung |0 (DE-588)4005203-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, epub |z 9781071826898 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, epub |z 9781071826881 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, pdf |z 9781071826874 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032909439 | |
Datensatz im Suchindex
| _version_ | 1818988368643489792 |
|---|---|
| any_adam_object | |
| author | Freberg, Karen |
| author_GND | (DE-588)1175506877 |
| author_facet | Freberg, Karen |
| author_role | aut |
| author_sort | Freberg, Karen |
| author_variant | k f kf |
| building | Verbundindex |
| bvnumber | BV047508522 |
| classification_rvk | AP 14450 AP 15965 QP 650 |
| ctrlnum | (OCoLC)1267684380 (DE-599)BVBBV047508522 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV047508522 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:21:28Z |
| institution | BVB |
| isbn | 9781071826904 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032909439 |
| oclc_num | 1267684380 |
| open_access_boolean | |
| owner | DE-739 DE-355 DE-BY-UBR DE-188 DE-861 |
| owner_facet | DE-739 DE-355 DE-BY-UBR DE-188 DE-861 |
| physical | xxi, 460 Seiten Illustrationen, Diagramme 251 grams |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | SAGE |
| record_format | marc |
| spelling | Freberg, Karen Verfasser (DE-588)1175506877 aut Social media for strategic communication creative strategies and research-based applications Karen Freberg, University of Louisville Second edition Los Angeles ; London New Delhi ; Singapore ; Washington DC ; Melbourne SAGE [2022] xxi, 460 Seiten Illustrationen, Diagramme 251 grams txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index bicssc / Public relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Journalism Communication Persuasion (Psychology) Social media Internet in publicity Social Media (DE-588)4639271-3 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Social Media (DE-588)4639271-3 s Strategie (DE-588)4057952-9 s Kommunikation (DE-588)4031883-7 s Beeinflussung (DE-588)4005203-5 s DE-604 Erscheint auch als Online-Ausgabe, epub 9781071826898 Erscheint auch als Online-Ausgabe, epub 9781071826881 Erscheint auch als Online-Ausgabe, pdf 9781071826874 |
| spellingShingle | Freberg, Karen Social media for strategic communication creative strategies and research-based applications bicssc / Public relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Journalism Communication Persuasion (Psychology) Social media Internet in publicity Social Media (DE-588)4639271-3 gnd Strategie (DE-588)4057952-9 gnd Beeinflussung (DE-588)4005203-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4057952-9 (DE-588)4005203-5 (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4123623-3 |
| title | Social media for strategic communication creative strategies and research-based applications |
| title_auth | Social media for strategic communication creative strategies and research-based applications |
| title_exact_search | Social media for strategic communication creative strategies and research-based applications |
| title_full | Social media for strategic communication creative strategies and research-based applications Karen Freberg, University of Louisville |
| title_fullStr | Social media for strategic communication creative strategies and research-based applications Karen Freberg, University of Louisville |
| title_full_unstemmed | Social media for strategic communication creative strategies and research-based applications Karen Freberg, University of Louisville |
| title_short | Social media for strategic communication |
| title_sort | social media for strategic communication creative strategies and research based applications |
| title_sub | creative strategies and research-based applications |
| topic | bicssc / Public relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Journalism Communication Persuasion (Psychology) Social media Internet in publicity Social Media (DE-588)4639271-3 gnd Strategie (DE-588)4057952-9 gnd Beeinflussung (DE-588)4005203-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | bicssc / Public relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Journalism Communication Persuasion (Psychology) Social media Internet in publicity Social Media Strategie Beeinflussung Unternehmen Kommunikation Lehrbuch |
| work_keys_str_mv | AT frebergkaren socialmediaforstrategiccommunicationcreativestrategiesandresearchbasedapplications |