Marketing management: past, present and future
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham
Springer
[2021]
|
| Ausgabe: | Fourth edition |
| Schriftenreihe: | Springer texts in business and economics
|
| Schlagwörter: | |
| Umfang: | XXVIII, 880 Seiten |
| ISBN: | 9783030669157 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047470370 | ||
| 003 | DE-604 | ||
| 005 | 20230727 | ||
| 007 | t| | ||
| 008 | 210915s2021 xx |||| 00||| eng d | ||
| 020 | |a 9783030669157 |9 978-3-030-66915-7 | ||
| 035 | |a (OCoLC)1277014509 | ||
| 035 | |a (DE-599)BVBBV047470370 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 |a DE-11 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Czinkota, Michael R. |d 1951- |e Verfasser |0 (DE-588)170023923 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b past, present and future |c Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| 250 | |a Fourth edition | ||
| 264 | 1 | |a Cham |b Springer |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a XXVIII, 880 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Springer texts in business and economics | |
| 650 | 4 | |a Management science | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a Business | |
| 700 | 1 | |a Kotabe, Masaaki |d 1954- |e Verfasser |0 (DE-588)137231857 |4 aut | |
| 700 | 1 | |a Vrontis, Demetris |e Verfasser |0 (DE-588)138458847 |4 aut | |
| 700 | 1 | |a Shams, S. M. Riad |d 1979- |e Verfasser |0 (DE-588)1081380748 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-030-66916-4 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032872044 | |
Datensatz im Suchindex
| _version_ | 1818988303631777792 |
|---|---|
| any_adam_object | |
| author | Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- |
| author_GND | (DE-588)170023923 (DE-588)137231857 (DE-588)138458847 (DE-588)1081380748 |
| author_facet | Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- |
| author_role | aut aut aut aut |
| author_sort | Czinkota, Michael R. 1951- |
| author_variant | m r c mr mrc m k mk d v dv s m r s smr smrs |
| building | Verbundindex |
| bvnumber | BV047470370 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1277014509 (DE-599)BVBBV047470370 |
| discipline | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01420nam a2200409 c 4500</leader><controlfield tag="001">BV047470370</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230727 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">210915s2021 xx |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783030669157</subfield><subfield code="9">978-3-030-66915-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1277014509</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047470370</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Czinkota, Michael R.</subfield><subfield code="d">1951-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170023923</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="b">past, present and future</subfield><subfield code="c">Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Fourth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVIII, 880 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Springer texts in business and economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management science</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Leadership</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kotabe, Masaaki</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137231857</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Vrontis, Demetris</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138458847</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shams, S. M. Riad</subfield><subfield code="d">1979-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1081380748</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-030-66916-4</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032872044</subfield></datafield></record></collection> |
| id | DE-604.BV047470370 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:20:26Z |
| institution | BVB |
| isbn | 9783030669157 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032872044 |
| oclc_num | 1277014509 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-11 |
| owner_facet | DE-19 DE-BY-UBM DE-11 |
| physical | XXVIII, 880 Seiten |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer texts in business and economics |
| spelling | Czinkota, Michael R. 1951- Verfasser (DE-588)170023923 aut Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams Fourth edition Cham Springer [2021] © 2021 XXVIII, 880 Seiten txt rdacontent n rdamedia nc rdacarrier Springer texts in business and economics Management science Motivation research (Marketing) Branding (Marketing) Leadership Business Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Vrontis, Demetris Verfasser (DE-588)138458847 aut Shams, S. M. Riad 1979- Verfasser (DE-588)1081380748 aut Erscheint auch als Online-Ausgabe 978-3-030-66916-4 |
| spellingShingle | Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- Marketing management past, present and future Management science Motivation research (Marketing) Branding (Marketing) Leadership Business |
| title | Marketing management past, present and future |
| title_auth | Marketing management past, present and future |
| title_exact_search | Marketing management past, present and future |
| title_full | Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| title_fullStr | Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| title_full_unstemmed | Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| title_short | Marketing management |
| title_sort | marketing management past present and future |
| title_sub | past, present and future |
| topic | Management science Motivation research (Marketing) Branding (Marketing) Leadership Business |
| topic_facet | Management science Motivation research (Marketing) Branding (Marketing) Leadership Business |
| work_keys_str_mv | AT czinkotamichaelr marketingmanagementpastpresentandfuture AT kotabemasaaki marketingmanagementpastpresentandfuture AT vrontisdemetris marketingmanagementpastpresentandfuture AT shamssmriad marketingmanagementpastpresentandfuture |