Marketing management: past, present and future
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham
Springer
[2021]
|
| Edition: | Fourth edition |
| Series: | Springer texts in business and economics
|
| Subjects: | |
| Physical Description: | XXVIII, 880 Seiten |
| ISBN: | 9783030669157 |
Staff View
MARC
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Record in the Search Index
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| author | Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- |
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| author_facet | Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- |
| author_role | aut aut aut aut |
| author_sort | Czinkota, Michael R. 1951- |
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| id | DE-604.BV047470370 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:20:26Z |
| institution | BVB |
| isbn | 9783030669157 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032872044 |
| oclc_num | 1277014509 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-11 |
| owner_facet | DE-19 DE-BY-UBM DE-11 |
| physical | XXVIII, 880 Seiten |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer texts in business and economics |
| spelling | Czinkota, Michael R. 1951- Verfasser (DE-588)170023923 aut Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams Fourth edition Cham Springer [2021] © 2021 XXVIII, 880 Seiten txt rdacontent n rdamedia nc rdacarrier Springer texts in business and economics Management science Motivation research (Marketing) Branding (Marketing) Leadership Business Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Vrontis, Demetris Verfasser (DE-588)138458847 aut Shams, S. M. Riad 1979- Verfasser (DE-588)1081380748 aut Erscheint auch als Online-Ausgabe 978-3-030-66916-4 |
| spellingShingle | Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- Marketing management past, present and future Management science Motivation research (Marketing) Branding (Marketing) Leadership Business |
| title | Marketing management past, present and future |
| title_auth | Marketing management past, present and future |
| title_exact_search | Marketing management past, present and future |
| title_full | Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| title_fullStr | Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| title_full_unstemmed | Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| title_short | Marketing management |
| title_sort | marketing management past present and future |
| title_sub | past, present and future |
| topic | Management science Motivation research (Marketing) Branding (Marketing) Leadership Business |
| topic_facet | Management science Motivation research (Marketing) Branding (Marketing) Leadership Business |
| work_keys_str_mv | AT czinkotamichaelr marketingmanagementpastpresentandfuture AT kotabemasaaki marketingmanagementpastpresentandfuture AT vrontisdemetris marketingmanagementpastpresentandfuture AT shamssmriad marketingmanagementpastpresentandfuture |