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Pin pai guan li: Ji yu qi ye nei bu de shi jiao

品牌管理基于企业内部的视角

Ben shu nei rong bao kuo:ji yu shen fen de pin pai guan li de ji chu,Ji yu shen fen de pin pai guan li li nian,Pin pai zhan lüe guan li,Pin pai yun ying guan li,Ji yu shen fen de pin pai kong zhi deng

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Bibliographic Details
Main Authors:	Burmann, Christoph 1962- (Author), Wang, Xuyi (Author), Halaszovich, Tilo F. 1978- (Author)
Format:	Book
Language:	Chinese
Published:	Shanghai Shanghai cai jing da xue chu ban she 2015
Edition:	Di 1 ban
Subjects:	Qi ye guan li / Pin pai / Gao deng xue xiao / Jiao cai Markenimage Markenpolitik Management
Summary:	Ben shu nei rong bao kuo:ji yu shen fen de pin pai guan li de ji chu,Ji yu shen fen de pin pai guan li li nian,Pin pai zhan lüe guan li,Pin pai yun ying guan li,Ji yu shen fen de pin pai kong zhi deng
Item Description:	Pu tong gao deng jiao yu "shi er wu" shang xue yuan jing pin jiao cai xi lie
Physical Description:	2, 2, 182 Seiten Diagramme, Porträts 26 cm
ISBN:	9787564220549 7564220546

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MARC


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Record in the Search Index

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language	Chinese
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spelling	880-01 Burmann, Christoph 1962- Verfasser (DE-588)132535645 aut Identitätsbasierte Markenführung 880-06 Pin pai guan li Ji yu qi ye nei bu de shi jiao (De) Ke li si tuo fu. Bu man (Christoph Burmann), (Zhong) Wang Xuyi, (De) Di luo. Ha la si zuo wei qi (Tilo Halaszovich) zhu 880-04 Di 1 ban 880-07 Shanghai Shanghai cai jing da xue chu ban she 2015 2, 2, 182 Seiten Diagramme, Porträts 26 cm txt rdacontent n rdamedia nc rdacarrier 880-05 Pu tong gao deng jiao yu "shi er wu" shang xue yuan jing pin jiao cai xi lie 880-08 Ben shu nei rong bao kuo:ji yu shen fen de pin pai guan li de ji chu,Ji yu shen fen de pin pai guan li li nian,Pin pai zhan lüe guan li,Pin pai yun ying guan li,Ji yu shen fen de pin pai kong zhi deng Text chinesisch, Vorwort chinesisch und deutsch, Literaturverzeichnis deutsch Chinesische Schrift Qi ye guan li / Pin pai / Gao deng xue xiao / Jiao cai cct Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s Management (DE-588)4037278-9 s DE-604 880-02 Wang, Xuyi Verfasser aut 880-03 Halaszovich, Tilo F. 1978- Verfasser (DE-588)142691410 aut 100-01/$1 布曼 ut 700-02/$1 王煦逸 ut 700-03/$1 哈拉斯佐维奇 ut 250-04/$1 第1版 500-05/$1 普通高等教育"十二五"商学院精品教材系列 245-06/$1 品牌管理基于企业内部的视角 (德)克里斯托弗. 布曼(Christoph Burmann), (中)王煦逸, (德)蒂洛. 哈拉斯佐维奇(Tilo Halaszovich)著 264-07/$1 上海上海财经大学出版社 2015 520-08/$1 本书内容包括:基于身份的品牌管理的基础,基于身份的品牌管理理念,品牌战略管理,品牌运营管理,基于身份的品牌控制等. 本书共五章, 内容包括: 基于身份的品牌管理的基础, 基于身份的品牌管理理念, 品牌战略管理, 品牌运营管理, 基于身份的品牌控制
spellingShingle	Burmann, Christoph 1962- Wang, Xuyi Halaszovich, Tilo F. 1978- Pin pai guan li Ji yu qi ye nei bu de shi jiao Qi ye guan li / Pin pai / Gao deng xue xiao / Jiao cai cct Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)4136439-9 (DE-588)4144679-3 (DE-588)4037278-9
title	Pin pai guan li Ji yu qi ye nei bu de shi jiao
title_alt	Identitätsbasierte Markenführung
title_auth	Pin pai guan li Ji yu qi ye nei bu de shi jiao
title_exact_search	Pin pai guan li Ji yu qi ye nei bu de shi jiao
title_full	Pin pai guan li Ji yu qi ye nei bu de shi jiao (De) Ke li si tuo fu. Bu man (Christoph Burmann), (Zhong) Wang Xuyi, (De) Di luo. Ha la si zuo wei qi (Tilo Halaszovich) zhu
title_fullStr	Pin pai guan li Ji yu qi ye nei bu de shi jiao (De) Ke li si tuo fu. Bu man (Christoph Burmann), (Zhong) Wang Xuyi, (De) Di luo. Ha la si zuo wei qi (Tilo Halaszovich) zhu
title_full_unstemmed	Pin pai guan li Ji yu qi ye nei bu de shi jiao (De) Ke li si tuo fu. Bu man (Christoph Burmann), (Zhong) Wang Xuyi, (De) Di luo. Ha la si zuo wei qi (Tilo Halaszovich) zhu
title_short	Pin pai guan li
title_sort	pin pai guan li ji yu qi ye nei bu de shi jiao
title_sub	Ji yu qi ye nei bu de shi jiao
topic	Qi ye guan li / Pin pai / Gao deng xue xiao / Jiao cai cct Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd
topic_facet	Qi ye guan li / Pin pai / Gao deng xue xiao / Jiao cai Markenimage Markenpolitik Management
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