Availability: COVID-19, Technology and Marketing | Technische Universität München

COVID-19, Technology and Marketing: Moving Forward and the New Normal

Saved in:

Bibliographic Details
Other Authors:	Ratten, Vanessa (Editor), Thaichon, Park (Editor)
Format:	Electronic eBook
Language:	English
Published:	Singapore Palgrave Macmillan 2021 Singapore Springer
Subjects:	Online Marketing / Social Media Customer Relationship Management Market Research / Competitive Intelligence Internet marketing Customer relations > Management Market research Marketing Pandemie COVID-19 Aufsatzsammlung
Links:	https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2 https://doi.org/10.1007/978-981-16-1442-2
Physical Description:	1 Online-Ressource (XIV, 161 Seiten) 5 Illustrationen, 2 Illustrationen (farbig)
ISBN:	9789811614422
DOI:	10.1007/978-981-16-1442-2

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV047421235
003	DE-604
005	20220502
007	cr\|uuu---uuuuu
008	210816s2021 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d
020			\|a 9789811614422 \|c Online \|9 978-981-1614-42-2
024	7		\|a 10.1007/978-981-16-1442-2 \|2 doi
035			\|a (ZDB-2-BUM)9789811614422
035			\|a (OCoLC)1264268406
035			\|a (DE-599)BVBBV047421235
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-573 \|a DE-860 \|a DE-91 \|a DE-19 \|a DE-83 \|a DE-858 \|a DE-1046 \|a DE-1043 \|a DE-Aug4 \|a DE-898 \|a DE-861 \|a DE-188 \|a DE-523 \|a DE-1049 \|a DE-859 \|a DE-473 \|a DE-863 \|a DE-20 \|a DE-1051 \|a DE-862 \|a DE-92 \|a DE-824 \|a DE-522 \|a DE-M347 \|a DE-703 \|a DE-706 \|a DE-739 \|a DE-634 \|a DE-526 \|a DE-2070s \|a DE-11
082	0		\|a 658.872 \|2 23
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a WIR 000 \|2 stub
245	1	0	\|a COVID-19, Technology and Marketing \|b Moving Forward and the New Normal \|c edited by Vanessa Ratten, Park Thaichon
264		1	\|a Singapore \|b Palgrave Macmillan \|c 2021
264		1	\|a Singapore \|b Springer
300			\|a 1 Online-Ressource (XIV, 161 Seiten) \|b 5 Illustrationen, 2 Illustrationen (farbig)
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
650		4	\|a Online Marketing / Social Media
650		4	\|a Customer Relationship Management
650		4	\|a Market Research / Competitive Intelligence
650		4	\|a Internet marketing
650		4	\|a Customer relations \|x Management
650		4	\|a Market research
650		4	\|a Marketing
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Pandemie \|0 (DE-588)4737034-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a COVID-19 \|0 (DE-588)1206347392 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
689	0	0	\|a COVID-19 \|0 (DE-588)1206347392 \|D s
689	0	1	\|a Pandemie \|0 (DE-588)4737034-8 \|D s
689	0	2	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
700	1		\|a Ratten, Vanessa \|0 (DE-588)1160248095 \|4 edt
700	1		\|a Thaichon, Park \|0 (DE-588)1120024676 \|4 edt
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 978-981-1614-41-5
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 978-981-1614-43-9
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 978-981-1614-44-6
856	4	0	\|u https://doi.org/10.1007/978-981-16-1442-2 \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-2-BUM
940	1		\|q ZDB-2-BUM_2021
943	1		\|a oai:aleph.bib-bvb.de:BVB01-032823838
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-522 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-634 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-526 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-1043 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-1046 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-858 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-Aug4 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-573 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-M347 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-92 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-1051 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-898 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-859 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-860 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-1049 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-861 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-863 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-862 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-523 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-2070s \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-91 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-473 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-19 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-703 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-20 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-706 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-824 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-981-16-1442-2 \|l DE-739 \|p ZDB-2-BUM \|x Verlag \|3 Volltext

Record in the Search Index

DE-BY-TUM_katkey	2575311
_version_	1827884625550114817
adam_text
any_adam_object
author2	Ratten, Vanessa Thaichon, Park
author2_role	edt edt
author2_variant	v r vr p t pt
author_GND	(DE-588)1160248095 (DE-588)1120024676
author_facet	Ratten, Vanessa Thaichon, Park
building	Verbundindex
bvnumber	BV047421235
classification_rvk	QP 600
classification_tum	WIR 000
collection	ZDB-2-BUM
ctrlnum	(ZDB-2-BUM)9789811614422 (OCoLC)1264268406 (DE-599)BVBBV047421235
dewey-full	658.872
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.872
dewey-search	658.872
dewey-sort	3658.872
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1007/978-981-16-1442-2
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV047421235</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220502</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">210816s2021 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789811614422</subfield><subfield code="c">Online</subfield><subfield code="9">978-981-1614-42-2</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-981-16-1442-2</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)9789811614422</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1264268406</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047421235</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">COVID-19, Technology and Marketing</subfield><subfield code="b">Moving Forward and the New Normal</subfield><subfield code="c">edited by Vanessa Ratten, Park Thaichon</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2021</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore</subfield><subfield code="b">Springer</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIV, 161 Seiten)</subfield><subfield code="b">5 Illustrationen, 2 Illustrationen (farbig)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online Marketing / Social Media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer Relationship Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market Research / Competitive Intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Pandemie</subfield><subfield code="0">(DE-588)4737034-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">COVID-19</subfield><subfield code="0">(DE-588)1206347392</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">COVID-19</subfield><subfield code="0">(DE-588)1206347392</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Pandemie</subfield><subfield code="0">(DE-588)4737034-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ratten, Vanessa</subfield><subfield code="0">(DE-588)1160248095</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Thaichon, Park</subfield><subfield code="0">(DE-588)1120024676</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-981-1614-41-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-981-1614-43-9</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-981-1614-44-6</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2021</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032823838</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-522</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-526</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-1051</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-16-1442-2</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV047421235
illustrated	Illustrated
indexdate	2025-03-28T15:08:49Z
institution	BVB
isbn	9789811614422
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032823838
oclc_num	1264268406
open_access_boolean
owner	DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-11
owner_facet	DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-11
physical	1 Online-Ressource (XIV, 161 Seiten) 5 Illustrationen, 2 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-2-BUM_2021
publishDate	2021
publishDateSearch	2021
publishDateSort	2021
publisher	Palgrave Macmillan Springer
record_format	marc
spellingShingle	COVID-19, Technology and Marketing Moving Forward and the New Normal Online Marketing / Social Media Customer Relationship Management Market Research / Competitive Intelligence Internet marketing Customer relations Management Market research Marketing Marketing (DE-588)4037589-4 gnd Pandemie (DE-588)4737034-8 gnd COVID-19 (DE-588)1206347392 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4737034-8 (DE-588)1206347392 (DE-588)4143413-4
title	COVID-19, Technology and Marketing Moving Forward and the New Normal
title_auth	COVID-19, Technology and Marketing Moving Forward and the New Normal
title_exact_search	COVID-19, Technology and Marketing Moving Forward and the New Normal
title_full	COVID-19, Technology and Marketing Moving Forward and the New Normal edited by Vanessa Ratten, Park Thaichon
title_fullStr	COVID-19, Technology and Marketing Moving Forward and the New Normal edited by Vanessa Ratten, Park Thaichon
title_full_unstemmed	COVID-19, Technology and Marketing Moving Forward and the New Normal edited by Vanessa Ratten, Park Thaichon
title_short	COVID-19, Technology and Marketing
title_sort	covid 19 technology and marketing moving forward and the new normal
title_sub	Moving Forward and the New Normal
topic	Online Marketing / Social Media Customer Relationship Management Market Research / Competitive Intelligence Internet marketing Customer relations Management Market research Marketing Marketing (DE-588)4037589-4 gnd Pandemie (DE-588)4737034-8 gnd COVID-19 (DE-588)1206347392 gnd
topic_facet	Online Marketing / Social Media Customer Relationship Management Market Research / Competitive Intelligence Internet marketing Customer relations Management Market research Marketing Pandemie COVID-19 Aufsatzsammlung
url	https://doi.org/10.1007/978-981-16-1442-2
work_keys_str_mv	AT rattenvanessa covid19technologyandmarketingmovingforwardandthenewnormal AT thaichonpark covid19technologyandmarketingmovingforwardandthenewnormal

Availability

Order (Login required)

Read online