Verfügbarkeit: Blockchain technology and applications for digital marketing

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Bansal, Rohit 1982- (HerausgeberIn), Malyadri, Pacha 1958- (HerausgeberIn), Amandeep Singh 1982- (HerausgeberIn), Pervez, Asif 1988- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021]
Schriftenreihe:	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagwörter:	Digitalisierung Marketing Datensicherung Blockchain Aufsatzsammlung
Links:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 https://doi.org/10.4018/978-1-7998-8081-3 https://doi.org/10.4018/978-1-7998-8081-3 https://doi.org/10.4018/978-1-7998-8081-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 https://doi.org/10.4018/978-1-7998-8081-3
Umfang:	1 Online-Ressource (xxiv, 329 Seiten) Illustrationen, Diagramme
ISBN:	9781799880837
ISSN:	2327-5529
DOI:	10.4018/978-1-7998-8081-3

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series2	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
spellingShingle	Blockchain technology and applications for digital marketing Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd Datensicherung (DE-588)4011144-1 gnd Blockchain (DE-588)1124028595 gnd
subject_GND	(DE-588)4123065-6 (DE-588)4037589-4 (DE-588)4011144-1 (DE-588)1124028595 (DE-588)4143413-4
title	Blockchain technology and applications for digital marketing
title_auth	Blockchain technology and applications for digital marketing
title_exact_search	Blockchain technology and applications for digital marketing
title_full	Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India)
title_fullStr	Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India)
title_full_unstemmed	Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India)
title_short	Blockchain technology and applications for digital marketing
title_sort	blockchain technology and applications for digital marketing
topic	Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd Datensicherung (DE-588)4011144-1 gnd Blockchain (DE-588)1124028595 gnd
topic_facet	Digitalisierung Marketing Datensicherung Blockchain Aufsatzsammlung
url	https://doi.org/10.4018/978-1-7998-8081-3
work_keys_str_mv	AT bansalrohit blockchaintechnologyandapplicationsfordigitalmarketing AT malyadripacha blockchaintechnologyandapplicationsfordigitalmarketing AT amandeepsingh blockchaintechnologyandapplicationsfordigitalmarketing AT pervezasif blockchaintechnologyandapplicationsfordigitalmarketing

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