Developing digital marketing: relationship perspectives
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bingley, UK
emerald Publishing
2021
|
| Edition: | First edition |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032778928&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Physical Description: | xv, 206 Seiten Illustrationen 23 cm |
| ISBN: | 9781800713499 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents List of Figures vii List of Tables ix About the Contributors xi List of Contributors Chapter 1 The Development and Current Trends of Digital Marketing and Relationship Marketing Research xvii ƒ Dung Le, Tuyet-Mai Nguyen, Sara Quach, Park Thaichon and Vanessa Ratten Chapter 2 Abandonment Issues: Why Consumers Abandon Online Shopping Carts 19 Pemika Rochanapon, Michelle Stankovič, Matthew Barber, Billy Sung and Sean Lee Chapter 3 Vietnam Digital Marketing and Social Entrepreneurship in 41 Ngoc Le and Vanessa Ratten Chapter 4 Digital Marketing and Geopolitical Uncertainty in Banking Portfolio Management: Eridence for China Commercial Banks 65 Lazaros Ntasis, Christos E. Kounlzakis, Konstantinos Koronios, Panagiotis E. Dimitropoulos and Vanessa Ratten Chapter 5Digital Sport Marketing Vanessa Ratten and Ashleigh-Jane Thompson 75
VI՛ Contents Chapter 6 Entrepreneurship Education and Digital Marketing: What Does the Future Hold? Vanessa Ratten and Sumayya Rashid Chapter 7 Are We Already Living with Skynet? Anthropomorphic Artificial Intelligence to Enhance Customer Experience Rakibul Hasan, Park Thaichon and Scott Weaven Chapter 8 Blurring the Line between Physical and Digital Environment: The Impact of Artificial Intelligence on Customers’ Relationship and Customer Experience Rakibul Hasan, Scott Weaven and Park Thaichon 87 103 135 Chapter 9 An Analysis of Subliminal Static Images and Words Using Eye Tracking Techniques Anish Babu Zacharia and Nicolas Hamelin 155 Chapter 10 Igniting the Flame with Electronic Word-of-mouth in Digital Marketing Yi Ви, Park Thaichon and Joy Parkinson 181 Chapter 11 The Current Trends and Future Direction of Digitai and Relationship Marketing: A Business Perspective Tuyet-Mai Nguyen, Dung Le, Sara Quach, Park Thaichon and Vanessa Ratten Index 191 201
|
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| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T19:17:47Z |
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| isbn | 9781800713499 |
| language | English |
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| physical | xv, 206 Seiten Illustrationen 23 cm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | emerald Publishing |
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| spellingShingle | Developing digital marketing relationship perspectives Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Developing digital marketing relationship perspectives |
| title_auth | Developing digital marketing relationship perspectives |
| title_exact_search | Developing digital marketing relationship perspectives |
| title_full | Developing digital marketing relationship perspectives edited by Park Thaichon (Griffith University, Australia) and Vanessa Ratten (La Trobe University, Australia) |
| title_fullStr | Developing digital marketing relationship perspectives edited by Park Thaichon (Griffith University, Australia) and Vanessa Ratten (La Trobe University, Australia) |
| title_full_unstemmed | Developing digital marketing relationship perspectives edited by Park Thaichon (Griffith University, Australia) and Vanessa Ratten (La Trobe University, Australia) |
| title_short | Developing digital marketing |
| title_sort | developing digital marketing relationship perspectives |
| title_sub | relationship perspectives |
| topic | Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Digitalisierung Marketing Aufsatzsammlung |
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