Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2021
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032758736&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xiv, 282 Seiten Illustrationen |
| ISBN: | 9780367441975 9780367442682 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents List offigures List of tables Book editors List of contributors viii ix x xi PART I Introduction 1 Digital transformation: an overview I 3 ANDREAS HINTERHUBER, TIZIANO VESCOVI AND FRANCESCA CHECCHINATO PART 2 Digital transformation and organizational capabilities 2 Understanding digital transformation: a review and a research agenda 11 13 GREGORY VIAL 3 The three pillars of digital transformation: improving the core, building new business models, and developing digital capabilities 67 ANDREAS HINTERHUBER AND STEFAN STROH 4 Big data and analytics: opportunities and challenges for firm performance 73 MARISA AGOSTINI 5 Technology is just an enabler of digital transformation: interview with Gianfranco Chimirri, HR communication director of Unilever Italy 87 FRANCESCA CHECCHINATO PART 3 The digital transformation and business model innovation 6 Digital transformation and business models 95 97 TIZIANO VESCOVI 7 From disruptively digital to proudly analog: a holistic typology of digital transformation strategies ŽELJKO TEKIC AND DMITRY KOROTEEV 106
vi Contents 8 Digital transformation, the Holy Grail and the disruption of business models: interview with Michael Nilles, Chief Digital and Information Officer, Henkel 120 ANDREAS HINTERHUBER AND MICHAEL NILLES 9 How artificial intelligence and the digital transformation change business and society: an interview with venture capitalist Vinod Khosla 127 AJAY AGRAWAL AND VINOD KHOSLA 10 The digital company culture: interview with Luca Ferrari, CEO, Bending Spoons 133 TIZIANO VESCOVI AND LUCA FERRARI 11 Consulting for digital transformation: interview with Giuseppe Folonari, European Head of BusinessStrategy, AKQA 139 TIZIANO VESCOVI AND GIUSEPPE FOLONARI ** 12 L’Oréal digital consumeroperating system 146 AXEL ADIDA 13 Internal start-ups as a driving force in the digitalization of traditional businesses: interview with Jörg Hellwig, Chief Digital Officer, Lanxess 156 ANDREAS HINTERHUBER AND JÖRG HELLWIG PART 4 Digital transformation and customer value creation 163 14 Digital transformation and consumer behaviour: how the analysis of consumer data reshapes the marketing approach 165 FRANCESCA CHECCHINATO 15 Digital transformation and the salesforce: personal observations, warnings, and recommendations 177 FRANK V. CESPEDES 16 Digital transformation and the role of customer-centric innovation: interview with the chief value officer, Thales 186 ANDREAS HINTERHUBER AND STEPHAN M. LIOZU 17 Digital transformation in luxury industry: interview with Jean-Christophe Babin, CEO Bulgari 192 TIZIANO VESCOVI AND JEAN-CHRISTOPHE BABIN 18 The importance of data in transforming a traditional
company to a digital thinking company: interview with Fabrizio Viacava, chief digital officer of Etto FRANCESCA CHECCHINATO 199
Contents vii PART 5 The digital transformation in SMEs: challenges and best practices 209 19 Digital transformation of manufacturing firms: opportunities and challenges for SMEs 211 ENRICO PIERETTO AND ANDREAS HINTERHUBER 20 Digital transformation and financial performance: do digital specialists unlock the profit potential of new digital business models for SMEs? 240 NICOLAI E. FABIAN, THIJS BROEKHUIZEN, AND DINH KHOI NGUYEN 21 Supporting pervasive digitization in Italian SMEs through an open innovation process 259 CINZIA COLAPINTO, VLADI FINOTTO AND NUNZIA COCO PART 6 Conclusion 271 22 Our roadmap to digital transformation 273 FRANCESCA CHECCHINATO, ANDREAS HINTERHUBER, AND TIZIANO VESCOVI Index 278
|
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| isbn | 9780367441975 9780367442682 |
| language | English |
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| spellingShingle | Managing digital transformation understanding the strategic process Digitalisierung (DE-588)4123065-6 gnd Strategisches Management (DE-588)4124261-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Strategische Planung (DE-588)4309237-8 gnd |
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| title | Managing digital transformation understanding the strategic process |
| title_auth | Managing digital transformation understanding the strategic process |
| title_exact_search | Managing digital transformation understanding the strategic process |
| title_full | Managing digital transformation understanding the strategic process edited by Andreas Hinterhuber, Tiziano Vescovi and Francesca Checchinato |
| title_fullStr | Managing digital transformation understanding the strategic process edited by Andreas Hinterhuber, Tiziano Vescovi and Francesca Checchinato |
| title_full_unstemmed | Managing digital transformation understanding the strategic process edited by Andreas Hinterhuber, Tiziano Vescovi and Francesca Checchinato |
| title_short | Managing digital transformation |
| title_sort | managing digital transformation understanding the strategic process |
| title_sub | understanding the strategic process |
| topic | Digitalisierung (DE-588)4123065-6 gnd Strategisches Management (DE-588)4124261-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Digitalisierung Strategisches Management Innovationsmanagement Technischer Fortschritt Strategische Planung Aufsatzsammlung |
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