În căutarea glonţului de Argint: marketingul electoral în România
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Rumänisch |
| Veröffentlicht: |
Bucureşti
Editura Tritonic
2020
|
| Schriftenreihe: | Comunicare media
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032623574&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032623574&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | 409 Seiten Diagramme |
| ISBN: | 9786067494938 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047218917 | ||
| 003 | DE-604 | ||
| 005 | 20220119 | ||
| 007 | t| | ||
| 008 | 210330s2020 xx |||| |||| 00||| rum d | ||
| 020 | |a 9786067494938 |9 978-606-749-493-8 | ||
| 035 | |a (OCoLC)1245332107 | ||
| 035 | |a (DE-599)BVBBV047218917 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a rum | |
| 049 | |a DE-12 | ||
| 084 | |a OST |q DE-12 |2 fid | ||
| 100 | 1 | |a Teodorescu, Bogdan |d 1963- |e Verfasser |0 (DE-588)1198797649 |4 aut | |
| 245 | 1 | 0 | |a În căutarea glonţului de Argint |b marketingul electoral în România |c Bogdan Teodorescu, Nicolae-Sorin Drăgan |
| 264 | 1 | |a Bucureşti |b Editura Tritonic |c 2020 | |
| 300 | |a 409 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Comunicare media | |
| 648 | 7 | |a Geschichte |2 gnd |9 rswk-swf | |
| 650 | 0 | 7 | |a Wahlkampf |0 (DE-588)4064292-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Wahlen |0 (DE-588)10066796-X |2 gnd |9 rswk-swf | |
| 651 | 7 | |a Rumänien |0 (DE-588)4050939-4 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Rumänien |0 (DE-588)4050939-4 |D g |
| 689 | 0 | 1 | |a Wahlen |0 (DE-588)10066796-X |D g |
| 689 | 0 | 2 | |a Wahlkampf |0 (DE-588)4064292-6 |D s |
| 689 | 0 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 4 | |a Geschichte |A z |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Drăgan, Nicolae-Sorin |e Verfasser |0 (DE-588)1196379297 |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung BSB München 19 - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032623574&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m Digitalisierung BSB München 19 - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032623574&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Literaturverzeichnis |
| 940 | 1 | |n oe | |
| 940 | 1 | |q BSB_NED_20220119 | |
| 942 | 1 | 1 | |c 909 |e 22/bsb |f 0905 |g 498 |
| 942 | 1 | 1 | |c 330.09 |e 22/bsb |f 0905 |g 498 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032623574 | |
Datensatz im Suchindex
| _version_ | 1819373309384458240 |
|---|---|
| adam_text | Cuprins Cuvânt înainte..................................................................................9 Capitolul i Elemente de Teoria Marketingului Politic.....................................15 1.1 Introducere: Realitatea Marketingului Politic............. 15 1.2. Ce este Marketingul Politic? O varietate de definiţii...23 1.2.1. Criterii de definire a Marketingului Politic.................23 1.2.2. Marketing Politic versus discipline conexe.............. .33 1.3. Funcţiile marketingului politic şi piaţa/pieţele politice..........................................................................A3 1.3.1. Funcţiile unei teorii a marketingului politic.............. A3 1.3.2. Funcţiile generice ale managementului de marketing politic......................................................... A4 1.3.3. Instrumente ale managementului de marketing politic............................................................................ 51 1.3.4. Părţile interesate (stakeholderі) de marketing politic. .53 1.4. Modelarea procesului de Marketing Politic................ 58 14.1. Primele modele de marketing politic................ 58 1.4.2. Modelul Newman (1994,1999)......................................71 Capitolul շ Marketing Electoral...................... · ■ · ........... ............................... 101 21. 2.2. 2.3. Introducere-................................................................... 101 Campania electorală....................................................106 Elemente de legislaţie referitoare la organizarea campaniilor electorale........................ .110 2-4.
Tipologia campaniilor electorale................... 113 2.4.1. Campaniile electorale funcţie de destinaţia lor.......... 114 2.4.1.1. Campania electorală pentru alegerile locale............... 114
2.4.1.2. Campania electorală pentru alegerile parlamentare.. .121 2.4.1.3. Campania electorală pentru alegerile prezidenţiale... .125 2.4.1.4. Campania electorală pentru alegerile europarla mentare.....................................................................,129 2.4.1.5. Campania pentru referendum...................................134 2.4.2. Campaniile electorale funcţie de momentul la care au loc alegerile.................................................... 143 2.4.3. Campaniile electorale funcţie de beneficiarul lor...... 146 2.4. Յ.1. Campaniile electorale individuale - pentru votul uninominal.................................................................146 2.4.3.2. Campaniile electorale colective - pentru votul pe liste..............................................................................173 2.4.4. Campaniile electorale funcţie de situarea partidelor sau a candidaţilor în momentul scrutinului...................................................................188 2.4.4.1. Campania electorală a partidelor sau candidaţilor de la putere...................................................................190 2.4.4.2. Campania electorală a candidaţilor şi apartidelor din opoziţie........................................ ......................... 199 2.5. Managementul resurselor într-o campanie electorală.....................................................................204 2.5.1. Resursele de timp........................................................ .204 2.5.2. Resursele financiare.................................................... 208 2.5.3. Resursele
umane........................................................ .215 2.5.4. Resursele electorale.................................................... .220 2.6. Structura unei campanii electorale............................223 2.6.1. Evaluarea contextului - „de cese comunică”...............224 2.6.2. Ritmul campaniei -„când se comunică”......................231 2.6.3. Publicul ţintă - cui se comunică..................................239 2.6.4. Construcţia de mesaj - ce se comunică...................... 246 2.6.5. Diseminarea mesajului electoral -cum se comunică.. .260 2.6.5.1. Campania de afişaj........................................................261 2.6.5.2. Campania pe televiziune..............................................264 2.6.5.3. Evenimentele electorale..............................................282 2.6.5.4. Materialele tipărite...................................................... .284 2.6.5.5. Campania on-line’՜......................................................֊287 2.6.5.6. Sloganul.........................................................................
2.7. 2.8. Axele comunicării electorale......................................303 Echipa de campanie................................................... 313 Capitolul 3. Campania negativă.........................................................................323 3.1. 3.2. Propaganda politică....................................................323 Anul 1990 şi consecinţele sale..................................... 342 Capitolul 4. Evoluţii în Practicile de Marketing Politic................................... 363 4.1. 4.2. Marketing politic şi Etică: Probleme etice asociate cu marketingul politic.......................................... ,.. .363 Marketing Politic: Implicaţii pentru Democraţie..... 371 Referinţe Bibliografice.................................................................. 383
Referinţe Bibliografice 1. 2. 3. 4. 5. 6. 7. 8. 9. Albouy, Serge. (1994). Marketing et communication politique. Paris: L’Harmattan, Collection Logiques sociales. Agle, B.R., Mitchell, R.K., Sonnenfeld, J.A. (1999). Who Matters to CEOs? An Investigation of Stakeholder Attributes and Salience, Corporate Performance, and CEO Values. Academy of Management Journal 42(5): 507-525. DOI: 10.2307/256973. Ansolabehere, S., Iyengar, S. (1995). Going Negative. How Political Advertisements Shrink and Polarize the Electorate. New York: The Free Press. Antunes, Rui. (2010). Theoretical models of voting behavior. Exedra, (4):145-170. Baines, P. R. (1999). Voter segmentation and candidate positioning. In Bruce I. Newman (Ed.), Handbook of political marketing (pp. 403-420). Thousand Oaks, CA: Sage. Baines, P. (2005). Marketing the political message: American influences on British practices. Journal of Political Marketing, 4(2/3): 135-162. DOI: 10.1300/ J199v04n02_07. Baines, R, O’Shaughnessy, N.J. (2014). Political Marketing and Propaganda: Uses, Abuses, Misuses. Journal of Political Marketing 13(1/2): 1-18. DOI: 10.1080/15377857.2014.866018. Baines, P.R., Harris, R, Lewis, B.R. (2002). The Political Marketing Planning Process: Improving Image and Message in Strategic Target Areas. MarketingIntelligence Planning 20(1): 6-14. DOI: 10.1108/02634500210414710. Baines, P.R., Brennan, R., Egan, J. (2003). „Market” classification and political campaigning: Some strategic
384 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. În căutarea Glonţului de Argint implications. Journal of Political Marketing, 2(2): 47-66. DOI: 10.1300/J 199v02n02_04. Bannon, D. (2005). Relationship marketing and the political process. Journal of Political Marketing 4(2/3): 73-90. DOI: 10.1300/J199v04n02_04. Bârgãoanu, A. (May 2018). Cum a ajuns adevărul о ruină a zilelor noastre? Convorbiri Europene, 23 mai 2018. http://www.convorbirieuropene.ro/cum-ajunsadevarul-o-ruina-zilelor-noastre/. Beciu, C. (2002). Comunicare Politică. Bucureşti: Comunicare.ro. Beciu, C. (2009). Comunicare şi discurs mediatic. O lectură sociologică. Bucureşti: Comunicare.ro. Bernays, E.L. [1923J (2003). Cristalizarea opiniei publice. Bucureşti: Comunicare.ro. Bernays, E.L. (1952). Public relations. Norman: University of Oklahoma Press. Black, L. (2003). ‘What kind ofpeople are you?’ Labour, the people and the ‘new political history’. In John Callaghan, Steven Fielding, Steve Ludlam (Eds.), Interpreting the Labour Party. Approaches to Labour politics and his tory (pp. 23-38). Manchester 8c New York: Manchester University Press. Blumenthal, S. (1980). The Permanent Campaign: Inside the World ofElite Political Operatives. Boston, MA: Beacon. Bongrand, M. (1986). Le marketing politique (le éd.), Collection «Que saiś-je?». Paris: Presses Universitaires de France. Bongrand, M. 8c Borrell, A. (2005). Nous ne fabriquons pas un produit, nous servons des hommes et des idées. Parlementjs], Revue d’histoire politique, 4(2): 42-51. https://www.cairn.info/revue-parlementsl-20052-page-42.htm. Boorstin, D. J.
(1961/1992). The Image: A Guide to Pseudo-Events in America (Ist Vintage Books ed.). New York: Vintage.
Referinţe Bibliografice 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 385 Boutaud, (2007). Du sens, des sens. Sémiotique, marketing et communication en terrain sensible. Semen [Online],23|2007.http://journals.openedition.org/semen/ 5011. Boy, Daniel, Elisabeth Dupoirier and Hélène Meynaud. (1985). Le marketing politique: de la conviction à la séduction. Pouvoirs no. 33:121-130. Bulai, Alfred. (1999). Mecanisme electorale ale societăţii româneşti. Bucureşti: Paideia. Burckhardt, Leonhard A. (1990). The Political Elite of the Roman Republic: Comments on Recent Discussion of the Concepts Nobilitas and Homo Novus. Historia, 39(1): 77-99. Burnham, D. (April 23, 1984). Reagan’s campaign adds strategy role to use of text computer. New York Times (nytimes.com), April 23, 1984. https://www.nytimes. com/1984/04/23/us/reagan-s-campaign-adds-strategyrole-to-use-of-computer.html. Callaghan, J„ Fielding, S., 8c Ludlam, S. (Eds.) (2003). Interpreting the Labour Party. Approaches to Labour pol itics and history. Manchester and New York: Manchester University Press. Campbell, A., Converse, P.E., Miller, W.E., 8c Stokes, D.E. (1960). The american voter. New York: Willey. Castells, M. (2010). The Rise of the Network Society, Voll. Information Age. Wiley Blackwell, 2nd edition. Castells, M. (2015a). Comunicare şi putere. Bucureşti: Comunicare.ro. Castells, M. (2015b). Networks of Outrage and Hope. Social Movements in the Internet Age. Polity, 2nd edition. Carville, J., 8c Begala, P. (2014). Pupă-l în bot şipapă-i tot. Manual de marketing politic. Bucureşti: Humanitás. Cicero, Q.T. [64
B.C.] (2008). Mic manual de campanie electorală, ediţie bilingvă latină-română, traducere, cuvânt înainte şi note de Alexandru Cizek. Bucureşti: Editura Art. Cicero, Q.T.[64 B.C.] (2012). How to Win an Election. An Ancient Guide for Modern Politicians (Translated and
386 În căutarea Glonţului de Argint with an introduction by Philip Freeman). Princeton, USA: Princeton University Press. 34. Cicero, M.T. [45 B.C.] (1957). Despre îndatoriri (De Officiti in lat.). Bucureşti: Editura Ştiinţifică. 35: Cole, Robert (coord.). (1998). International Encyclopedia ofPropaganda. Chicago: Fitzroy Dearborn Publishers. 36. Collins, N., Butler, P. (2003). When Marketing Models Clash with DemocTZcy.Joumal of Public Affairs, 3(1): 52-62. DOI: 10.1002/pa.l33. 37. Connolly, J. (2007). The state of speech: rhetoric and political thought in Ancient Rome. Princeton: Princeton University Press. 38. Coopman, Ted M. (2009), Toward a pervasive commu nication environment perspective. First Monday, 14(1). DOI: 10.5210/fm.vl4il.2277. 39. Copeland, G. A., Karen Johnson-Cartee. (1997). Inside Political Campaigns: Theory and Practice (Introduction by Dan Nimmo). Westport, Connecticut, London: Praeger Series in Political Communication. 40. Cragan, John F., 8c Cutbirt, Craig W. (1984). A revision ist perspective on political ad hominem argument: A case study. Central States Speech Journal 35(4): 228-237. DOI: 10.1080/10510978409368192. 41. Crompton, J 8c Lamb, C. (1986). Marketing Government and Social Services. New York: JohnWiley. 42. Cutlip, S.M., Center, A.H., 8c Broom, G.M. (2010). Relaţii Publice Eficiente. Bucureşti: Comunicare.ro. 43. Cwalina, W., Falkowski, A., 8c Newman, B.I. (2009). Political management and marketing. In D.W. Johnson (ed.), Routledge Handbook of Political Management (pp. 67-80). New York: Routledge 44. Cwalina, W., Falkowski, A., 8c Newman,
B.I. (2010). Towards the development of a cross-cultural model of voter behavior: Comparative analysis of Poland and the US. European Journal of Marketing, 44(3-4): 351-368. DOI: 10.1108/03090561011020462.
Referinţe Bibliografice 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 387 Cwalina, W., Falkowski, A., 8c Newman, B.I. (2011). Political Marketing: Theoretical and Strategic Foundations. New York: M.E. Sharpe Inc. Cwalina, W., Falkowski, A., Newman, B.I. (2012). The macro and micro views of political marketing: The under pinnings of a theory of political marketing. Journal of Public Affairs, 12(4): 254-69. DOI: 10.1002/pa.l421. Cwalina, W., Falkowski, A. (2015) Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index. Journal of Political Marketing 14(1-2): 152-174. DOI: 10.1080/15377857.2014.990842. Dann, S., Dann, S.J. (2007).Competitive Marketing Strategy. Melbourne: Pearson Education. Davies, P.J., 8c Newman, B.I. (2006). Winning Elections with Political Marketing. London and New York: Routledge. DeFleur, Melvin L., 8c Ball-Rokeach, S. (1999). Teorii ale comunicării de masă. Iaşi: Pohrom. Delacourt, S., 8c Marland, A. (2009). From sales to market ing: the evolution of the marketing pitch. Policy Options, pp. 47-51. Delumeau, J. (1986). Frica în Occident (secoleleXIV-XVIII). O cetate asediată, vol. I. Bucureşti: Editura Meridiane. Denton, R.E. (Ed.). (1991). Ethical dimensions of political communication. New York: Praeger Dobrescu, P. Bârgăoanu, A., Corbu, N. (2007). btoria Comunicării. Bucureşti: Comunicare.ro. Domenach, Jean-Marie. (2004). Propaganda politică. Iaşi: Institutul European. Downs, A. (1957). An economic theory of democracy. New York: Harper Collins Publishers. Drăgan, N.-S. (2018). Cultura comunicării
politice în România. O analiză funcţional-semiotică a dezbaterilor prezidenţiale din România (2004-2014). Bucureşti: Pro Universitaria. Drăgan, N.-S. (2019). A semiotic approach to the dynam ics of positioning and position concepts. In Evripides Zantides (ed.), Semiotics and Visual Communication III:
388 În căutarea Glonţului de Argint Culture of Seduction. Cambridge: Cambridge Scholars Publishing. 59. Drummond, A. (2006). Electoral Volatility and Party Decline in Western Democracies: 1970-1995. Political Studies, 54(3): 628-647. 60. Dutton, W.H. (Ed.). (2013). The Oxford Handbook of Internet Studies. Oxford: Oxford University Press. DOI: 10.1093/oxfordhb/9780199589074.001.0001. 61. Edelman, M. (1988). Constructing the political spectacle. Chicago: University of Chicago Press. 62. Eremia, R. (2020). 2020, anul ghilotinei electorale. Partidele careriscăsădispară.CecalculeîşifacPNL,PSDşiUSRpentru guvernare. Adevărulro, 2 ianuarie 2020. https://adevarul. ro/news/politica/2020-anul-ghilotinei-electorale-partidele-risca-dispara-calcule-isi-fac-pnl-psd-usr-guvernare- I_5e0dabl95163ec4271a2b6de/index.html. 63. Erickson, K.V. (2000). Presidential rhetoric’s visual turn: Performance fragments and the politics of illusionism. Communication Monographs, 67(2), 138-157. DOI: 10.1080/03637750009376501. 64. Falkowski, A., Cwalina, W. (2012). Political Marketing: Structural Models of Advertising Influence and Voter Behavior. Journal of Political Marketing, 11(1-2): 8-26. DOI: 10.1080/15377857.2012.642705. 65. Floch, J.-M. (1990). Sémiotique, Marketing et Communication. Sous les signes les stratégies. Paris: Presses universitaires de France, PUF. 66. Fraser, Lindley. (1957). Propaganda. London: Oxford University Press. 67. Freedman, Lawrence. (2018). Strategia. O istorie completă. Bucureşti: Litera. 68. Freeman, Philip (Ed.). (2012). How to Win an Election: An Ancient Guide for Modern
Politicians. Princeton, NJ: Princeton University Press. 69. Freeman, Edward R.(1984). Strategic management: A stakeholder approach. Boston: Pitman.
Referinţe Bibliografice 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 389 Friedenberg, Robert V. (1997). Communication consult ants in political campaigns: Ballot BoxWarriors. Westport, Connecticut: Praeger. Friedman, A.L., Miles, S. (2006). Stakeholders: Theory and Practice. Oxford: Oxford University Press. Geers, S., Jesper Strömbäck. (2019). Patterns of intra-election volatility: the impact of political knowledge. Journal of Elections, Public Opinion and Parties, 29(3): 361-380. DOI: 10.1080/17457289.2018.1531010. Geiselhart, К., Griffiths, M„ FitzGerald, B. (2003). What Lies Beyond Service Delivery - An Australian Perspective. Journal of Political Marketing, 2(3/4): 213-233. DOI: 10.1300/J199v02n03_12. Gerstlé, J. (2002). Comunicarea politică. Iaşi: Institutul European. Gherghina, S. (2014). Party Organization and Electoral Volatility in Central and Eastern Europe: Enhancing Voter Loyalty. Series: Routledge research in comparative politics (61). London: Routledge. Gilens, M., Page, B.I. (2014). Testing Theories of American Politics: Elites, Interest Groups, and Average Citizens. Perspectives on Politics 12(3): 564-581. DOI: 10.1017/S1537592714001595. Giroux Guy. (1981). Mise en veilleuse du concept d’in formation gouvernementale au Québec. Communication Information, 3(3): 142-149. DOI: https://doi.org/10.3406/ comin.1981.1111. Graham, M., Dutton, WH. (Eds.). (2014). Society the Internet. How Networks ofinformation and Communication are Changing Our Lives. Oxford: Oxford University Press. Grunig, J.E., Hunt, T. (1984). Managing public rektions. Belmont, CA:
Thomson Wadsworth. Guthrie, W.K.C. (1999). Sofiştii. Bucureşti: Humanitás. Hacker, Kenneth L. (Ed.). (1995). Candidate Images in Presidential Elections. Westport: Praeger. Haidt, J. (2016). Mintea Moralistă. De ce ne dezbină polit ica şi religia? Bucureşti: Humanitás.
390 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. În căutarea Glonţului de Argint Hamilton, David E. (2019). Herbert Hoover: Campaigns and Elections. M։7/erCenter.org.https://millercenter.org/ president/hoover/campaigns-and-elections. Harlow, R.F. (1976). Building a public relations defi nition. Public Relations Review, 2(4): 34-42. Harris, P., Lock, A., Sc Patricia Rees (Eds.). (2000). Machiavelli, Marketing and Management. London 8c New York: Routledge. Harris, P. (2001). To spin or not to spin - that is the question: The emergence of modern political marketing. Marketing Review, 2(1): 35-53. DOL10.1362/1469347012569436. Harris R, McGrath C. (2012) Lobbying and Political Marketing: A Neglected Perspective and Research Agenda. Journal of Political Marketing 11(1/2): 75-94. DOI: 10.1080/15377857.2012.642745. Harris, R, 8c Fleisher, Craig S. (Eds.) (2017). The Sage handbook of international corporate and public affairs. London, U.K.: Sage Publications. Hendriks, C.M., 8c Lees-Marshment, J. (2019). Political Leaders and Public Engagement: The Hidden World of Informal Elite-Citizen Interaction. Political Studies, 67(3): 597-617. DOI: 10.1177/0032321718791370. Henneberg, S.C.M. (2002). Understanding Political Marketing. In Nicholas J. 0’Shaughnessy8cStephan C. M. Henneberg, The Idea of Political Marketing (pp. 93-170). Westport, CT: Praeger Press. Henneberg, S.C.M.(2003). Generic functions of political marketing management. Working Paper Series, 2003. 19. Bath: University of Bath School of Management. Henneberg, S.C.M. ( 2006a). Leading or following? A the oretical analysis of
political marketing postures. Journal of Political Marketing, 5(3): 29-46. DOI: 10.1300/ J199v05n03_02. Henneberg, S.C.M. ( 2006b). Strategic postures of political marketing: An exploratory operationalisation. Journal of Public Affairs, 6(1): 15-30. DOI: 10.1002/pa.39.
Referinţe Bibliografice 94. 95. 96. 97. 98. 99. 100. 101. 102. 103. 391 Henneberg S.C.M. (2008). An Epistemological Perspective on Research in Political Marketing. Journal of Political Marketing, 7:2, 151-182. DOI: 10.1080/15377850802053158. Henneberg, S.C.M., 8c O’Shaughnessy, N.J. (2007). Theory and Concept Development in Political Marketing: Issues and an Agenda. Journal of Political Marketing, 6(2-3): 5-31. DOI: 10.1300/J199v06n02_02. Henneberg, S.C.M., 8c O’Shaughnessy, N.J. (2009). Political Relationship Marketing: Some Macro/Micro Thoughts. Journal of Marketing Management, 25(1/2): 5-29. DOI: 10.1362/026725709X410016. Henneberg, S.C.M., Scammell, M., 8c O’Shaughnessy, N.J. (2009). Political marketing management and theo ries of democracy. Marketing Theory, 9(2): 165-188. DOI: 10.1177/1470593109103060. Henneberg, S.C.M., 8c Ormrod, R.P. (2013).The tri adic interaction model of political marketing exchange. Marketing Theory, 13(1): 87-103. DOI: 10.1177/1470593112467269. Hermet, Guy. (2007). Sociologia populismului. Bucureşti: Artemis. Herrick, James A. (2001). The History and Theory of Rhetoric: An Introduction (2nd ed.). Boston: Allyn and Bacon. Hodgson, Stewart. (May 17, 2017). The his tory of political party logos and what they really mean. Fabrikbrands.com. https://fabrikbrands.com/ history-of-political-party-logos/. Hughes, A., 8c Dann, S.G. (2006). Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship. Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6. Hughes, A., 8c Dann, S. (2009). Political marketing and
stakeholderengagement. Marketing Theory, 9(2): 243-256. DOI: 10.1177/1470593109103070.
392 În căutarea Glonţului de Argint 104. Iacob, D, Cismara, D.-M., Pricopie, R. (2011). Relaţiile publice. Coeziune şi eficienţă prin comunicare (ediţia a 3-a). Bucureşti: Comunicare.ro 105. Johnson D.W, (2006). First Hurdles: The Evolution of the Pre-Primary and Primary Stages of American Presidential Elections, in Philip J. Davies, Bruce I. Newman (Eds.), Winning Elections with Political Marketing (pp. 177-209). London and New York: Routledge. 106. Johnson, D.W. (Ed.). (2009). Routledge Handbook of Political Management. New York: Routledge. 107. Johnson, D.W. (2010). Campaigning in the Twenty-First Century: A Whole New Ballgamei New York: Routledge. 108. Johnson, D.W. (2017). Democracy for hire: a history of American political consulting. Oxford: Oxford University Press. 109. Jones, Jeffrey M. (January 7, 2019). Americans Continue to Embrace Political Independence. Gallup.com. https:// news.gallup.com/poll/245801/americans-continue-embrace-political-independence.aspx. 110. Johnson-Cartee, K.S., Copeland, G.A. (1991). Negative Political Advertising: Coming ofAge. Hillsdale, New Jersey Hove London: Lawrence Erlbaun Associates. 111. Jowett, Garth S., O’Donnell, Victoria. (2012). Propaganda and persuasion (5th ed). L.A., London: SAGE Publications, Inc. 112. Kaid, L.L. (1991). Ethical Dimensions of Political Advertising. In Robert E. Denton (ed.), Ethical Dimensions of Political Communication (pp. 145-70). New York: Praeger. 113. Kaid, L.L. (2009).Political Management and Political Communications. In Dennis W. Johnson (ed.), Routledge Handbook ofPolitical Management (pp.
57-66). New York: Routledge. 114. Kaid, L.L., Holtz-Bacha, C. (Eds.). (2008). Encyclopedia of Political Communication (Voi. I II). L.A., London, New Delhi: Sage Publications, Inc.
Referinţe Bibliografice 393 115. Eibl-Eibesfeldt, Irenăus. (1995). Agresivitatea umană. Bucureşti: Editura Trei. 116. Eibl, V. (1997). Poison Politics: are negative campaigns destroying democracy? New York: Plenum Press. 117. Kissinger, Henry A. (2010). Diplomaţia. Bucureşti: ALL. 118. Kolovos, L, Harris, P. (2005). Political Marketing and Political Communication: The Relationship Revisited. University of Otago, Dunedin. 119. Kotler, P. (1972). A Generic Concept of Marketing. Journal ofMarketing 36:46-54. DOI: 10.2307/1250977. 120. Kotler, P. (1975). Overview of political candidate market ing. Advances in Consumer Research, 12(2): 761-769. 121. Kotler, P. (1981). Business Marketing for Political Candidates.Campaigns Elections, 2:24-33. 122. Kotler, Philip, 8c Kotler, Neil. (1999). Political Marketing. Generating Eifective Candidates, Campaigns, and Causes. In Bruce I. Newman (ed.), Handbook ofPolitical Marketing (pp. 3-18). Thousand Oaks, CA: Sage. 123. Kotler, P„ 8c Keller, K.L. (2016). Marketing Management (15thglobal edition). Pearson Education Limited. 124. Kotler, P., Armstrong, G., Harris, Lloyd C., 8c Piercy, N. (2017). Principles of Marketing (7th European edition). London: Pearson Education. 125. Labour Party. (1959). Report of the Fifty-Eighth Annual Conference. 126. Lane, J.-E. (1993). The Twilight of the Scandinavian Model. Political Studies, 41(2): 315-324. DOI: 10.1111/ j.1467-9248.1993.tb01410.x. 127. Laufer Romain 8c Catherine Paradeise. (1990). Marketing Democracy: Public Opinion and Media Formation in Democratic Societies. New York Routledge. 128.
Lazarsfeld, P.F., Berelson, B., 8c Gaudet, H. (1944). The people’s choice: how the voter makes up his mind in a pres idential campaign. New York Columbia University Press. 129. Lazarsfeld, P.F., Berelson, B., 8c Gaudet, H. (1968/2004). Mecanismul Votului. Cum se decid alegătorii într-o campa nie prezidenţială. Bucureşti: Comunicare.ro.
394 În căutarea Glonţului de Argint 130. Ledingham, J.A., Bruning, S.D. (Eds.). (2000). Public relations as relationship management: A relational approach to the study and practice ofpublic relations. Mahwah, NJ: Erlbaum. 131. Lees-Marshment, J. (2001a). The Marriage of Politics and Marketing. Political Studies, 49(4): 692-713. DOI: 10.1111/1467-9248.00337. 132. Lees-Marshment, J. (2001b). The product, sales and market-oriented party: How Labour learnt to market the product, not just the presentation. European Journal of Marketing, 35(9/10): 1074-1084. DOI: 10.1108/ EUM0000000005959. 133. Lees-Marshment, J. (2003). Political marketing: How to reach that pot of gold. Journal of Political Marketing, 2(1): 1-32. DOI: 10.1300/J199v02n01_01. 134. Lees-Marshment, ƒ. (2004). The Political Marketing Revolution: Transforming the Government of the UK. Manchester 8c New York Manchester University Press. 135. Lees-Marshment, J. (2008). Political marketing and British political parties (2nd ed.). Manchester and New YorkManchester University Press. 136. Lees-Marshment, J. (2009a). Political Marketing: Principles and Applications. London: Routledge. 137. Lees-Marshment, J. (2009b). Marketing After the Election: The Potential and Limitations of Maintaining a Market Orientation in Government. Canadian Journal of Communication, 34(2): 205-227. DOI: 10.22230/ cjc.2009v34n2a2031. 138. Lees-Marshment, J. (2009c). Political Marketing Theory and Practice: A Reply to Ormrods Critique of the Lees-Marshment Market-Oriented Party Model. Politics, 26(2): 119-125. DOI: lO.llll/j.14679256.2006.00258.x.
139. Lees-Marshment, J. (2009d). Managing a market-orienta tion in government: Examples from Tony Blair and Helen
Referinţe Bibliografice 140. 141. 142. 143. 144. 145. 146. 147. 148. 149. 150. 151. 395 Clark. In Dennis W. Johnson (ed.), Routledge Handbook of Political Management (pp. 524-536). New York: Routledge. Lees-Marshment, J. (2010). Global political marketing. In Jennifer Lees-Marshment, Jesper Strömbäck, Chris Rudd (Eds). (2010). Global Political Marketing (pp. 1-15). Abingdon, Oxon: Routledge. Lees-Marshment, J. (2011). The Political Marketing Game. New York: Paigrave Macmillan. Lees-Marshment, J. (2012). The Routledge Handbook of Political Marketing. New York: Routledge. Lees-Marshment, J., Lilleker, D.G. (2005). Political Marketing in the UK: A Positive Start but an Uncertain Future. In Darren G. Lilleker and J. Lees-Marshment (Eds.), Political Marketing: A Comparative Perspective (pp. 15-38). Manchester: Manchester University Press. Lees-Marshment, J., Lilleker, D.G. (2010). Political marketing and traditional values: ‘Old Labour’ for ‘new times’? Contemporary Politics 7(3):205-216. DOI: 10.1080/13569770127543. Lees-Marshment, J., Strömbäck, J., Rudd, C. (Eds). (2010). Global Political Marketing. Abingdon, Oxon: Routledge. Lees-Marshment, Conley, J.B., Cosgrove, K. (Eds) (2014). Political Marketing in the US. New York: Routledge. Levitt, Theodor (1960). Marketing Myopia. Harvard Business Review 38 (July-August), pp. 45-56. Lilleker, D. G. (2005a). Political Marketing: The Cause of an Emerging Democratic Deficit in Britain? In W. Wymer and J. Lees-Marshment (Eds.), Current Issues in Political Marketing {pp. 5-26). Binghampton, NY: Haworth Press. Lilleker, D.G. (2005b). The
Impact of Political Marketing on Internal Party Democracy. Parliamentary Affairs, 58(3): 570-584. D01:10.1093/pa/gsi052. Lilleker, D.G. (2006). Key Concepts in Political Communication. London: Sage. Lilleker, Darren G., Lees-Marshment, Jennifer. (2005). Introduction: Rethinking political party behavior. In
396 152. 153. 154. 155. 156. 157. 158. 159. 160. 161. 162. În căutarea Glonţului de Argint Darren G. LiUeker Jennifer Lees-Marshment (Eds.). Political marketing: A comparative perspective (pp. 1-14). Manchester: Manchester University Press. Lilleker, D.G., Nigel, J. (2011). Political Public Relations and Political Marketing. In Jesper Strömbäck, J., Spiro Kiousis (Eds.), Political public relations: principles and applications (pp. 157-176). New York London: Routledge. Lilleker, Darren G., Pack, M. (Eds.). (2016). Political Marketing and the 2015 UK General Election. London: Paigrave Macmillan. Lippmann, W. (1922/2009). Opinia Publică. Bucureşti: Comunicare.ro. Lock, A., Harris, P. (1996). Political marketing-vive la différence! European Journal of Marketing 30(10/11): 14-24. DOI: 10.1108/03090569610149764. Maarek, P.J. (1995). Political Marketing and Communication. London, UK: John Libbey. Maarek, P. J. (2004). Professionalization of Political Communication: a Necessity or a Danger? In Juliana Raupp Joachim Klewes (Eds.), Quo Vadis Public Relations? {Festschrift für Barbara Baems) (pp. 212-222). Wiesbaden, Germany: VS Verlag für Sozialwissenschaften. Maarek, P. J. (2011). Campaign Communication and Political Marketing. Malden, Oxford, Chichester: Wiley-Blackwell. Machiavelli, N. [1513] (2006/2014). Principele (trad. Nina Façon). Bucureşti: Humanitás. Mair, P. (2008). Electoral Volatility and the Dutch Party System: A Comparative Perspective. Acta Politica,43(2): 235-253. D01::10.1057/ap.2008.1. Mandelson, P. (1988). Marketing Labour: Personal reflec tions and experience.
Contemporary Record, 1(4): 11-13. DOI: 10.1080/13619468808580922. Maunier, Cécile (2006). La communication politique en France. Un état des lieux. Market Management, 2006/4, vol. VI: 69-83. DOI: 10.3917/mama.034.0069.
Referinţe Bibliografice 397 163. McGinniss, J. (1969). The setting of the President, 1968. New Үогю Trident Press. 164. McKinney, M.S., CarUn, D.B. (2004). Political Campaign Debates. In Lynda L. Kaid (Ed.), Handbook of political communication research (pp. 203-234). New Jersey (USA): Lawrence Erlbaum Associates, Inc. Publishers. 165. McNair, B. (2003). An Introduction to Political Communication. London and New York: Routledge. 166. Menon, S.V. (2008). Political Marketing: A Conceptual Framework.ALPRA Paper No. 12547,UTC. http://www. aims-internationaLorg/myconference/cd/PDF/MSD3903-Done.pdf. 167. Miroiu, Adrian. (2006). Fundamentele politicii. Preferinţe fi alegeri colective. Iaşi: Pohrom. 168. Mitchell, R.K., Agle, B.R., Wood, D.J. (1997). Toward a theory of stakeholder identification and salience: Defining the Principle of Who or What Really Counts. Academy of Management Review, 22(4): 853-886. DOI: 10.2307/259247. 169. Morison, ƒ. and David R. Newman. (2001). On-line Citizenship: Consultation and Participation in New Labour’s Britain and Beyond.International Review of Law Computers and Technology, 15(2): 171-194. DOI: 10.1080/13600860120070501. 170. Mortimore, R., Gill, M. (2010). Implementing and interpreting market-orientation in practice.Lessons from the UK. In Lees-Marshment, J., Strömbäck, J., Rudd, C. (Eds), Global Political Marketing (pp. 249-262). Abingdon, Oxon: Routledge. 171. Muchielli, A. (2002). Arta de a influenţa: analiza tehnicilor de manipulare. Iaşi: Polirom. 172. Mudde, Cas. (2010). The Populist Radical Right: a Pathological Normalcy. West European
Politics, 33(6): 1167-1186. DOI: 10.1080/01402382.2010.508901. 173. Napolitan, Joseph. [1972] (2019). The Election Game and How to Win It. New York: Doubleday.
398 În căutarea Glonţului de Argint 174. Newman, B.I. (1981). The Prediction and Explanation of Actual Voting Behavior in a Presidential Primary Election. Unpublished doctoral dissertation, University of Illinois at Urbana-Champaign. 175. Newman, B.I. (1994). The marketing of the president: Political marketing as campaign strategy. Thousand Oaks, CA: Sage. 176. Newman, B.I. (1999a). Handbook of political marketing. Thousand Oaks, CA: Sage. 177. Newman, B.I. (1999b). The Mass Marketing of Politics: Democracy in an Age of Manufactured Images. Thousand Oaks, CA: Sage. 178. Newman, B.I. (2001). An assessment of the 2000 US pres idential election: A set of politicalmarketing guidelines. Journal of Public Affairs, 1(3): 210-216. DOI: І0.1002/ pa.67. 179. Newman, B.I. (2002a). Editorial: The Role of Marketing in Politics. Journal of Political Marketing, 2(1): 1-5. DOI: 10.1300/J199v01n01_01. 180. Newman, B.I. (2002b). The Merging of Public Relations and Political Marketing./ournei of Political Marketing 1(2/3):l֊7. DOI: 10.1300/J199v01n02_01. 181. Newman, B.I.,8c Sheth, J.N. (1985). A model of primary voter behavior. Journal of Consumer Research, 12(2): 178187. DOI: 10.1086/208506. 182. Nichols, McKnight C. (2015). Substance, style, and myth in the Kennedy-Nixon debates. OUPbhg.com (Oxford University Blog), September 26* 2015. https://blog.oup. com/2015/09/kennedy-nixon-debates/. 183. Nielsen,S.W. (2016).Measuringpoliticalbrands:Anartand ascienceofmappingthe mind./ourna/o/PoíificaZMarícering 15(1): 70-95. DOI: 10.1080/15377857.2014.959682. 184. Niffenegger, P.B. (1988).
Strategies for success from the political marketers. Journal of Services Marketing 2(3): 15-21. DOI: 10.1108/eb024729.
Referinţe Bibliografice 185. 186. 187. 188. 189. 190. 191. 192. 193. 194. 195. 196. 399 Nimmo, D. (1970). The Political Persuaders: The Techniques of Modern Election Campaigns. Englewood Cliffs: Prentice-Hall. Nimmo, D., 8c Robert L. Savage. (1976). Candidates and their images: concepts, methods, and findings. Pacific Palisades, Calif.: Goodyear Pub. Co. Nimmo, D. (1999). The permanent campaign: Marketing as a governing tool. In B.I.Newman (ed.), Handbook of Political Marketing (pp. 73-86). Thousand Oaks, CA:Sage. Noelle-Neuman, E. [2001] (2004). Spirala tăcerii. Opinia publică-învelişul nostru social. Bucureşti: Comunicare.ro Norris, P. (1997). Political communications. In Patrick Dunleavy, Andrew Gamble, Ian Holliday and Gillian Peele (Eds.). Developments in British politics (pp. 75-88). London: Macmillan. O’Cass, A. (1996). Political Marketing and the Marketing Concept. European Journal of Marketing, 30(10/11): 37-53. DOI: 10.1108/03090569610149782. O’Cass, A. (2001). Political marketing - An investigation of the political marketing concept and political mar ket orientation in Australian politics. European Journal of Marketing, Voi. 35, No. 9/10: 1003-1025. DOI: 10.1108/03090560110401938. O’Shaughnessy, N.J. (1990). The phenomenon of political marketing. Basingstoke, UK: Macmillan. O’Shaughnessy, N.J. (1999).Political Marketing and Political Propaganda. InBruce Newman (ed.), Handbook of Political Marketing (pp. 725-740). Thousand Oaks, CA: Sage Publications. O’Shaughnessy, N.J. (2002). Toward an ethical framework for political marketing. Psychology and Marketing 19(12):
1079-1095. DOI: 10.1002/mar.l0054. O’Shaughnessy, N.J., 8c Henneberg, S.C. (Eds.). (2002). The Idea of Political Marketing. Westport, CT: Praeger. O’Shaughnessy, N.J., 8c Henneberg, S.C. (2007). The sell ing of the President 2004: a marketing perspective. Journal of Public Affairs, 7(3): 249-268. DOI: 10.1002/pa.265.
400 În căutarea Glonţului de Argint 197. O’Shaughnessy, N., Baines, P.R., O’Cass, A., Ormrod, R.P. (2012). Political market orientation: Complications, confusions and criticisms. Journal of Political Marketing, 12(4): 353-366. DOI: 10.1080/15377857.2012.724258. 198. Olsen, T. (2017). Political Stakeholder Theory: The State, Legitimacy, and the Ethics of Microfinance in Emerging Economies. Business Ethics Quarterly, 27(1), 71-98. DOI.T0.1017/beq.2016.59. 199. Ormrod, R.P. (2005). A Conceptual Model of Political Market Orientation. Journal ofNonprofit and Public Sector Marketing 14(1/2): 47-64. DOI: 10.1300/J054vl4n01_04. 200. Ormrod, R.P. (2006). A Critique of the Lees-Marshment Market-Oriented Party Model. Politics, 26(2): 110-118. DOI: 10.111 l/j,1467-9256.2006.00257.x. 201. Ormrod, R.P. (2007). Political market orientation and its commercial cousin: Close family or distant rela tives? Journal of Political Marketing 6(2-3): 69-90. DOI: 10.1300/J199v06n02_05. 202. Ormrod, R.P. (2009). Understanding Political Market Orientation. PhD thesis, Aarhus University. 203. Ormrod, R.P. (2012). Defining Political Marketing. Management Working Papers. Institut for Economics and Management, Aarhus University. 204. Ormrod, R.P. (2017). From Markets to Stakeholders: Towards a Conceptual Model of Political Stakeholder Orientation. Journal of Political Marketing. DOIT0.1080/ 15377857.2017.1330724. 205. Omrod,R.P., Henneberg, Stephan C. M. (2010). Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy. Journal of Political
Marketing, 9(4): 294-313. DOI: 10.1080/15377857.2010.518106. 206. Ormrod, R.P., 8c Savigny, H. (2011). Political market ori entation: A framework for understanding relationship structures in political parties. Party Politics, 18(4): 487502. DOI: 10.1177/1354068810389632.
Referinţe Bibliografice 401 207. Omrod, R.P., Henneberg, S.C.M., 8cO Shaughnessy, N. (2013a). Political Marketing: Theories and Concepts. London: Sage. 208. Omrod, R.P., Henneberg, S.C.M., 8c O’Shaughnessy, N. (2013b). The Ethics of Political Marketing. In Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O’Shaughnessy, Political Marketing: Theories and Concepts (pp. 96-110). London: Sage. 209. Paré, Daniel J., Berger, F. (2008). Political Marketing Canadian Style? The Conservative Party and the 2006 Federal Election. Canadian Journal of Communication, Voi 33:39-63. DOI: 10.22230/cjc.2008v33nlal928. 210. Pearlman, Nathaniel G. (Ed.). (2012). Margin of Victory: How Technologists Help Politicians Win Elections. Santa Barbara, California: Praeger. 211. PerloíF, Richard M. (2014). The Dynamics of Political Communication: Media and Politics in a Digital Age. New York 8c London: Routledge. 212. Pfau, M., 8c Wan, H-H. (2006). Persuasion: An intrinsic function of public relations. In C.H.Botan 8c V. Hazleton (Eds.), Public relations theory II (pp. 101-136). New York: Erlbaum. 213. Postman, N. (1985). Amusing Ourselves to Death: Public Discourse in the Age of Show Business. New York: Penguin. 214. Pratkanis, Anthony, 8c Aronson, Elliot. (1992). Age of Propaganda. New York: W.H. Freeman and Company. 215. Preda, C. (2013). Partide, voturi şi mandate la alegerile din România (1990-2012). Studia Politica: Romanian Political Science Review, 13(1): 27-110. https://nbn-resolving.org/ urn:nbn:de:0168-ssoar-447403. 216. Raţiu, I. (1999). în fine acasă. Note zilnice Decembrie 1989 -
Decembrie 1990. Bucureşti: Editura Univers. 217. Rădulescu-Motru, C. [1937] (1999). Psihologia poporului român şi alte studii de psihologie socială. Bucureşti: Editura Paideia.
402 În căutarea Glonţului de Argint 218. Reid, D.M. (1988). Marketing the political product. European Journal of Marketing, 22(9): 34-47. DOI: 10.1108/EUM0000000005299. 219. Roşea, V. (2017). Mediatizarea Discursului Electoral şi Imaginea Publică a Candidaţilor. Iaşi: Institutul European. 220. Sartori, Giovanni. (2005). Parties and Party Systems: A Framework for Analysis. Colchester, England: ECPR. 221. Sasu, C., Dangā, M.S. (2015). Voters Decide. Classical Models of Electoral Behaviour. Management Intercultural, Fundaţia Română pentru Inteligenţa Afacerii, Editorial Department, Voi. XVII, 1(33): 71-80. 222. Scammell, M. (1995). Designer Politics: How Elections are Won. Houndmills, Basingstoke: Macmillan. 223. Scammell, M. (1999). Political marketing: lessons from political science. Political Studies, 47(4): 718-739. DOI: 0.1111/1467-9248.00228. 224. Scammell, M. (2014a). Consumer Democracy: The Marketing of Politics. New York: Cambridge University Press. 225. Scammell, M. (2014b). Politics and Image: The conceptual value of branding./oMrnal of Political Marketing, 14(1-2): 7-18. 226. Schafferer, C. (2006/2016). The Globalization of Political Marketing: An Introduction. In Christian Schafferer (ed.), Election Campaigning in East and Southeast Asia. Globalization ofPolitical Marketing (pp. 1-9). Hampshire: Ashgate. 227. Schnur, D. (1999).Greater Than the Sum of Its Parts: Coordinating the Paid and Earned Media Message. In Newman, B.I., Handbook ofpolitical marketing (pp. 143158). Thousand Oaks, CA: Sage. 228. Sebeok, T. (1987). Messages in the marketplace. In Donna Jean
Umiker-Sebeok (ed.), Marketing and semiotics. New directions in the study of signs for sale (pp. 21-30). Berlin, New York 8c Amsterdam: Mouton de Gruyter. 229. Sfez, L. (2000). Simbolistica politică. Iaşi: Institutul European.
Referinţe Bibliografice 403 230. Shama, A. (1975). Applications of marketing concepts to candidate marketing. Advances in Consumer Research, 2(1): 793-801. 231. Shama, A. (1976). The Marketing ofPolitical Candidates. Journal of the Academy of Marketing Science, 4(4): 764777. DOI: 10.1007/BF02729836. 232. Simonca, Ovidiu. (2004). Dezbatere cu învingător: Traian Basescu. HotNews.ro, Vineri, 10 decembrie 2004. https://www.hotnews.ro/stiri-arhiva-1607734-dezbatereinvingator-traian-basescu.htm. 233. Smidt, Corwin D. (2015). Polarization and the Decline of the American Floating Voter. American Journal ofPolitical Science, 61(2): 365-381. DOI: 10.11U/ajps.l2218. 234. Smith, G., French, A. (2009). The political brand: A con sumer perspective. Marketing Theory, 9(2): 209-226. DOI: 10.1177/1470593109103068. 235. SnégarofF, Thomas, (martie 2017). Histoires d’info. Quand l’homme politique devient un produit market ing. Radio France, publié le 20/03/2017. https://www. fraicetvinfo.fr/replay-radio/histoires-d-info/histoires-d-infoquand-l-homme-politique-devient-un-produit-marketing_2084267.html. 236. Steger, W.P. (1999). The Permanent Campaign: Marketing from the Hill. In Bruce I. Newman (ed.), Handbook of Political Marketing (pp. 661-686). London: Sage. 237. Steger, W.P., Kelly, S.Q., Mark Wrighton, J. (Eds.). (2013). Campaigns and Political Marketing. New York: Routledge. 238. Steimer, Sarah. (June 2019). Sell to Voters, Not Consumers. Publicat în ama.org, 06.13.2019. https://www.ama.org/ marketing-news/sell-to-voters-not-consumers/. 239. Stenger, T. (2012). Présentation générale. Le
marketing politique: entre démocratie et marché. In Thomas Stenger, (Ed.), Le marketing politique (pp. 15-36). CNRS Éditions. 240. Stoenescu, A.M. (2006).Din culisele luptei pentru putere 1989-1990. Bucureşti: Editura Rao. 241. Stoenescu, A.M. (2009).Cronologia evenimentelor din decembrie 1989. Bucureşti: Editura Rao.
404 În căutarea Glonţului de Argint 242. Strömbäck, J. (2010). A framework for comparing political market-orientation. In Lees-Marshment, J., J. Strömbäck, C. Rudd (Eds), Global Political Marketing (pp. 16-33). Abingdon, Oxon: Routledge. 243. Strömbäck, J., Spiro Kiousis (Eds.). (2011). Political public rektions: principles and applications. New York and London: Routledge. 244. Strömbäck, J., Kiousis, S. (2011). Political Public Relations. Defining and Mapping an Emergent Field. In Jesper Strömbäck, J., Spiro Kiousis (Eds.), Political pub lic relations: principles and applications (pp. 1-32). New York and London: Routledge. 245. Strömbäck, J., Van Aelst, P. (2013). Why Political Parties Adapt to the Media: Exploring the Fourth Dimension of Mediatization. International Communication Gazette 75(4): 341-358. DOL10.1177/1748048513482266. 246. Strömbäck, J., Kiousis, S. (2014). Strategic political com munication in election campaigns. In Carsten Reinemann (ed.), Political Communication (pp. 109-128). Berlin: De Gruyter Mouton. 247. Strömbäck, J., бсЕѕѕег, F. (2017). Political Public Relations and Mediatization: The Strategies of News Management. In Peter van Aelts, 8c Stefaan Walgrave (Eds.). How Political Actors Use the Media. A Functional Analysis of the Media’s Role in Politics (pp. 63-83). Cham: Paigrave Macmillan. 248. Swanson, D. L, 8c Mandrini, P. (1996). Politics, media and modern democracy: An International Study of Innovations in Electoral Campaigning and Their Consequences. Westport: Praeger. 249. Swint, Kerwin C. (2006). Mudslingers: The Top 25 Negative Political
Campaigns ofAll Time. Praeger: Westport. 250. Şerban, A. (2014). în teatru, caut să nedesăvârşesc mate rialul ajuns la desăvârşire. Un interviu cu Andrei Şerban, de Beatrice Lăpădat. Liternet.ro. https://atelier.litemet. ro/articol/15010/Beatrice-Lapadat-Andrei-Serban/ In-teatru-caut-sa-nedesavarsesc-materialul-ajuns-ladesavarsire.html.
Referinţe Bibliografice 405 251. Temple, M. (2010). Political marketing, party behav iour and politicalscience. Injennifer Lees-Marshment, Jesper Strömbäck, 8c Chris Rudd (Eds.), Global Political Marketing (pp. 263-277). Abingdon, Oxon: Routledge. 252. Teodorescu. В. [2007] (2012). Cinci milenii de manipulare (ed. a 2-а). Bucureşti: Tritonic. 253. Teodorescu. В., Guţu, D., 8c Enache, R. (2005). Сея mai bună dintre lumile posibile. Marketingul politic în România -1990-2005. Bucureşti: Comunicare.ro. 254. Teodorescu. B., Sultănescu, D. (2017). Anti-System Parties in Romania after 1990. A Critical Analysis of the Discourse of New Parties in Romania. Proceedings of 4th ACADEMOS Conference 2017, International Political Science Conference - The Quality ofDemocracy in the New Political Era (pp. 88-98). Bologna: Filodiritto Editore International Proceedings. 255. Trent, J.S., Friedenberg, R.V. (2000). Political Campaign Communications: Principles and Practices (4th edition). Westport: Prager. 256. Truman, Harry. (1981). RESTRICTED: Harry Truman. People.com, February 16, 1981. https://people.com/ archive/restricted-harry-truman-vol-15-no-6/#. 257. Ungureanu, M. (coord.). (2014). Instituţii, alegeri individ uale şi acţiune colectivă. Iaşi: Pohrom. 258. Van Aelts, P., Walgrave, S. (Eds.). (2017). How Political Actors Use the Media. A Functional Analysis of the Media’s Role in Politics. Cham: Paigrave Macmillan. 259. Van Dijk, J. (2013). The Culture of Connectivity: A critical history of social media. Oxford: Oxford University Press. 260. Van Waterschoot, W, 8c Van den Bulte, C.
(1992). The 4P Classification of the Marketing Mix Revisited. Journal of Marketing 56(4): 83-93. DOI: 10.2307/1251988. 261. Varoga, Craig, 8c Mike Rice (1999). Only the facts: profes sional research and message development. In B.I. Newman (ed.), Handbook of Political Marketing (pp. 243-256). Thousand Oaks, CA: Sage.
406 În căutarea Glonţului de Argint 262. Vintila, Horia. (1999). Dicţionarul papilor. Bucureşti: Editura Saeculum. 263. Wike, R., Castillo, A. (Oct. 2018). Many Around the World Are Disengaged From Politics. Pew Research Center (pewresearch.org), October 17,2018. https://www. pewresearch.org/global/2018/10/17/international-politicalengagement/. 264. Wilcox, D., Cameron, G.T., Ault, P.H., Agee, W.K. (2009). Relaţii Publice. Strategii şi Tactici. Bucureşti: Curtea Veche Publishing. 265. Winther-Nielsen, S. (2011). Politisk Marketing: Personer, Partier og Prahis. Copenhagen: Kantov Group. 266. Winther-Nielsen, S. (2012). Three Faces of Political Marketing Strategy. Journal of Public Affairs 12(4): 293302. DOI: 10.1002/pa.434. 267. Wolton, D. [1997] (2012). Despre Comunicare. Bucureşti: Comunicare.ro 268. Wring, D. (1996). Political Marketing and Party Development in Britain: A„Secret” History. European Journal of Marketing 30(10/11): 92-103. DOL10.1108/03090569610149818. 269. Wring, D. (1997). Reconciling marketing with polit ical science: theories of political marketing. Journal of Marketing Management, 13(7): 651-663. DOI: 10.1080/0267257X.1997.9964502. 270. Wymer, W.W., Jr., Lees-Marshment, J. (Eds.). (2005). Current Issues in Political Marketing. Binghamton, NY: Haworth Press. 271. ***. (1994). Proclamaţia de la Timisoara. Timisoara: Ed. Societatea Timişoara. 272. ***. (1998). The New Encyclopedia Britannica (vol. 26), London. 273. ***. (1998). Don t Blame Us. The Views Of Political Consultants. Pew Research Center, June 17,1998. https:// www.people-
press.org/1998/06/17/dont-blame-us/. 274. ** (2006). Pentru succesul său, Băsescu e de vină, nu noi. Interviu cu Felix Tătaru, realizat de Dorina Guţu,
Referinţe Bibliografice 407 septembrie 2006. Revista Română de Comunicare şi Relaţii Publice (RRCRP), Nr. 8:109-115. 275. ***. (2009). Sondaj CSOP: 40% dintre romani l-ar vota pe Traían Basescu preşedinte. Articol de D.G., HotNews.ro, 5 mai 2009. https://www.hotnews.ro/ stiri-politic-5669436-sondaj-csop-40-dintre-romani-vota-traian-basescu-presedinte.htm. 276. ***. (2009). The Social Pulpit: Barack Obama’s Social Media Toolkit. Edelman Digital Public Affairs, January 2009.http://www.digital-marketing-course.com.au/ system/nll/uploads/Social_Pulpit_-_Barack_Obamas_ Social_Media_Toolkit_l_09.pdf. 277. ***. (2011). Eminem 8 Mile Final Battle lyrics. Youtube, com, posted by Igor Tadic, Nov. 19, 2011. https://www. youtube.com/watch?v=zOBFlqnsYDU. 278. ***. (2012). 100 de puncte ale Programului de guvernare PP-DD. maximtiberiu.wordpress.com, Nov. 12, 2012. https://maximtiberiu.wordpress.com/2012/11/20/100-depuncte-ale-programului-de-guvernare-pp-dd/. 279. ***. (2013). Lege privind Codul Electoral (Proiect). Autoritatea Electorală Permanentă (AEP). http://www. roaep.ro/legislatie/wp-content/uploads/2013/03/ CODUL-ELECTORAL.pdf. 280. ***. (2014). Moment difiizat în programul de Revelion din 1988 al Televiziunii Române cu Florin Piersic într-o scenetă memorabilă: Castravetele. Adaptare de Octavian Sava după LL. Caragiale. Youtube.com, Jan. 1,2014.https:// www.youtube.com/watch?v=fSpKDbNWmNs. 281. ***. (2014). Ghidul Ansamblului de Cunoştinţe ale Managementului de Proiect (Ghidul PMBOOK*, ediţia a 5-а). Institutul pentru Managementul Proiectului. Bucureşti: PMI România. 282. ***.
(2016). Partidele politice din România - percepţii şi reprezentări. Institutul Român pentru Evaluare şi Strategie (1RES), 2 februarie 2016. http://www.ires.com.ro/ articol/312/partidele-politice-din-romania—perceptiisi-reprezentari.
408 În căutarea Glonţului de Argint 283. ***. (2016). Raport extins de cercetare FMDL SNSPA. Infopolitic.ro, 13 octombrie 2016. http://infopolitic.ro/ studii/cultura-participativa-in-romania-2012-vs-2016. html. 284. ***. (2019). Public Trust in Government: 1958-2019. Pew Research Center, April 11,2019. https://www.people-press. org/2019/04/ll/public-trust-in-govemment-1958-2019/. 285. ***. (2019). Bărbatul care 1-а contrazis pe Dragnea la mitin gul PSD, scos din mulţime şi bruscat de primar (video). Digi24.ro, 19 aprilie 2019. https://www.digi24.ro/stiri/ actualitate/politica/video-barbatul-care-l-a-contrazispe-dragnea-la-mitingul-psd-scos-din-multime-sibruscat-de-primar-1115919. 286. ***. (2019). Trucul care a păcălit staff-ul lui Mircea Geoană. Cum a căzut în capcana lui Traian Băsescu. Interviu în studio cu fostul consilier prezidenţial Sebastian Lăzăroiu,Emisiunea „în faţa ta”, Editor: Luana Păvălucă, Digi24.ro, 16 noiembrie 2019. https://www.digi24.ro/ stiri/actualitate/politica/trucul-care-a-pacalit-stafF-ul-luimircea-geoana-cum-a-cazut-in-capcana-lui-traianbasescu-1217706. 287. ***. (2019). Deputaţii români în Parlamentul European. Parlamentul European (PE), Biroul de Legătură în România. http://www.europarl.europa.eu/romania/ro/ eurodeputatii__romani.html. 288. ***. (2019). DataBase of IDEA. The International Institute for Democracy and Electoral Assistance (International IDEA) .https://www.idea.int/. 289. ***. (2019). American Marketing Association (AMA). https://www.ama.org/. 290. ***. (2019). International Association of Political Consultants (ІАРС),
https://iapc.org/. 291. ***. (2019). American Association of Political Consultants (AAPC), https://theaapc.org/. 292. ***. (2019). AAPC Code of Professional Ethics. American Association of Political Consultants (AAPC).
Referinţe Bibliografice 293. 294. 295. 296. 297. 298. 409 https://theaapc.org/wp-content/uploads/2015/10/ AAPC-Code-of-Ethics.pdf. ***. (2019). European Association of Political Consultants (EAPC), https://eapc.eu/. ***. (2019). Reuters Institute Digital News Report 2019. Digitalnewsreport.org. https://reutersinstitute.politics. ox.ac.uk/sites/default/files/inline-files/DNR_2019_ FINAL.pdf. ***. (2019). Media Factbook Romania 2019. http://www. mediafactbook.ro/. ***. (2019). Date Pew Research Institute. Pew Research Center, July 23, 2019. https://www.journalism.org/ fact-sheet/digital-news/. ***. (2019). Date Pew Internet Institute. https://www. pewresearch.org/internet/fact-sheet/social-media/. ***. (2019). Hootsuite Digital Data 2019. https://www. slideshare.net/DataReportal/digital-2019-global-digitaloverview-january-2019-vO 1.
|
| any_adam_object | 1 |
| author | Teodorescu, Bogdan 1963- Drăgan, Nicolae-Sorin |
| author_GND | (DE-588)1198797649 (DE-588)1196379297 |
| author_facet | Teodorescu, Bogdan 1963- Drăgan, Nicolae-Sorin |
| author_role | aut aut |
| author_sort | Teodorescu, Bogdan 1963- |
| author_variant | b t bt n s d nsd |
| building | Verbundindex |
| bvnumber | BV047218917 |
| ctrlnum | (OCoLC)1245332107 (DE-599)BVBBV047218917 |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02173nam a2200493 c 4500</leader><controlfield tag="001">BV047218917</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220119 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">210330s2020 xx |||| |||| 00||| rum d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9786067494938</subfield><subfield code="9">978-606-749-493-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1245332107</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047218917</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">rum</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">OST</subfield><subfield code="q">DE-12</subfield><subfield code="2">fid</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Teodorescu, Bogdan</subfield><subfield code="d">1963-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1198797649</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">În căutarea glonţului de Argint</subfield><subfield code="b">marketingul electoral în România</subfield><subfield code="c">Bogdan Teodorescu, Nicolae-Sorin Drăgan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bucureşti</subfield><subfield code="b">Editura Tritonic</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">409 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Comunicare media</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">Geschichte</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wahlkampf</subfield><subfield code="0">(DE-588)4064292-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Wahlen</subfield><subfield code="0">(DE-588)10066796-X</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Rumänien</subfield><subfield code="0">(DE-588)4050939-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Rumänien</subfield><subfield code="0">(DE-588)4050939-4</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wahlen</subfield><subfield code="0">(DE-588)10066796-X</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wahlkampf</subfield><subfield code="0">(DE-588)4064292-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Geschichte</subfield><subfield code="A">z</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Drăgan, Nicolae-Sorin</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1196379297</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung BSB München 19 - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032623574&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung BSB München 19 - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032623574&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Literaturverzeichnis</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="n">oe</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_NED_20220119</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">909</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0905</subfield><subfield code="g">498</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">330.09</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0905</subfield><subfield code="g">498</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032623574</subfield></datafield></record></collection> |
| geographic | Wahlen (DE-588)10066796-X gnd Rumänien (DE-588)4050939-4 gnd |
| geographic_facet | Wahlen Rumänien |
| id | DE-604.BV047218917 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:13:09Z |
| institution | BVB |
| isbn | 9786067494938 |
| language | Romanian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032623574 |
| oclc_num | 1245332107 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 409 Seiten Diagramme |
| psigel | BSB_NED_20220119 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Editura Tritonic |
| record_format | marc |
| series2 | Comunicare media |
| spellingShingle | Teodorescu, Bogdan 1963- Drăgan, Nicolae-Sorin În căutarea glonţului de Argint marketingul electoral în România Wahlkampf (DE-588)4064292-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4064292-6 (DE-588)4037589-4 (DE-588)10066796-X (DE-588)4050939-4 |
| title | În căutarea glonţului de Argint marketingul electoral în România |
| title_auth | În căutarea glonţului de Argint marketingul electoral în România |
| title_exact_search | În căutarea glonţului de Argint marketingul electoral în România |
| title_full | În căutarea glonţului de Argint marketingul electoral în România Bogdan Teodorescu, Nicolae-Sorin Drăgan |
| title_fullStr | În căutarea glonţului de Argint marketingul electoral în România Bogdan Teodorescu, Nicolae-Sorin Drăgan |
| title_full_unstemmed | În căutarea glonţului de Argint marketingul electoral în România Bogdan Teodorescu, Nicolae-Sorin Drăgan |
| title_short | În căutarea glonţului de Argint |
| title_sort | in cautarea glontului de argint marketingul electoral in romania |
| title_sub | marketingul electoral în România |
| topic | Wahlkampf (DE-588)4064292-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wahlkampf Marketing Wahlen Rumänien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032623574&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032623574&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT teodorescubogdan incautareaglontuluideargintmarketingulelectoralinromania AT dragannicolaesorin incautareaglontuluideargintmarketingulelectoralinromania |