From value pricing to pricing value: using science, psychology, and systems to attract higher paying clients to your accounting firm

Part I. Mastering the art of pricing value. Chapter 1. What Is value? -- Chapter 2. The power of leverage -- Chapter 3. C#1 Control your fear -- Chapter 4. C#2 Comprehend value -- Chapter 5. C#3 Create value -- Chapter 6. C#4 Capture value -- Chapter 7. C#5 Communicate value -- Chapter 8. C#6 Convin...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteiligte Personen: Korolak, Rhondalynn (VerfasserIn), Hughes, Helen Caton (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2019
Ausgabe:First edition
Schriftenreihe:Managerial accounting collection
Schlagwörter:
Links:https://portal.igpublish.com/iglibrary/search/BEPB0000883.html
https://portal.igpublish.com/iglibrary/search/BEPB0000883.html
https://portal.igpublish.com/iglibrary/search/BEPB0000883.html
Zusammenfassung:Part I. Mastering the art of pricing value. Chapter 1. What Is value? -- Chapter 2. The power of leverage -- Chapter 3. C#1 Control your fear -- Chapter 4. C#2 Comprehend value -- Chapter 5. C#3 Create value -- Chapter 6. C#4 Capture value -- Chapter 7. C#5 Communicate value -- Chapter 8. C#6 Convince -- Chapter 9. Psychology and science of value -- Part II. Implementing pricing value. Chapter 10. Preparing for the move to pricing value -- Chapter 11. How to decide on your firm's solutions and prices -- Chapter 12. How to re-value all your existing clients -- Chapter 13. How to increase revenue quality in your firm -- Chapter 14. Creating good pricing habits and mindsets
Understanding and applying the concept of "Pricing Value" is critical for today’s accountants--especially for self-employed accountants, CPAs, and small firms who primarily work with small business clients. This book will reveal how to understand, implement, and master the pricing value methodology. It will explain the solid academic research behind this approach, discuss how to avoid common pitfalls, and demonstrate step-by-step how to implement the methodology in a practical and persuasive way
Beschreibung:Includes bibliographical references and index
Umfang:1 Online-Ressource (xxiv, 184 pages)
ISBN:9781949991352
9781949991345