Essentials of visual interpretation:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge
2021
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| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032563274&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032563274&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xv, 219 Seiten Illustrationen |
| ISBN: | 9780367492403 9780367491284 |
Staff View
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CONTENTS List of Images Image Acknowledgments and Attributions Authors’Acknowledgments 1 How Is Seeing a Cultural Practice? ix xi xiv \ Introduction 1 Key Terms in Visual Literacy 10 Multimodality 10 Semiosis 12 Visual Literacy in Application Î 8 Exercises 22 For Further Exploration 23 2 Cognition andVision Introduction 25 Primates and Vision 25 Visual Development and Human Cognition 29 Gestalt and Vision 31 Optics and Human Perception of Moving Pictures 34 Differences of Vision and Visuality 35 Artists Seeing Differently 39 Color and Culture 42 Maps and Cognition of Space 45 Exercises 47 For Further Exploration 48 25
vi Contents 3 Visual History,Visual Culture, Ideology Introduction 49 Interpreting Ancient Art 52 Five Thousand Years ofText 56 Religion, Ideology, and Representation 59 The Invention of Perspective 62 Class and Colonialism in Modern Art 61 Exercises 71 For Further Exploration 12 4 Photography, Film, andVisual Storytelling Introduction 73 The Rise of Photography 74 Film and Its Codes 80 On Television 85 Aspects of Storytelling 90 Graphic Novels as Sequential Visual Phenomenon 92 Exercises 96 For Further Exploration 97 5 Word, Image, Sound: What Is Multimodality? Introduction 98 Codes, Conventions, and Interpreting Meaning 99 The Naturalized) Experience of Multimodality 103 How Do Modes Interact? 108 Reading a Multimodal Text or Object 113 Parting Comment on Multimodal Interpretation 117 Exercises 118 For Further Exploration 119 6 Remediation and Intertexuality Introduction 121 On Intertextuality 123 From Memes to Internet Memes 125 Illustration: The Firestarter Мете 127 Hypermediacy and the Metavisual 131
Contents vil What Do We Use Memesfor? A Global Approach 134 Memes, Copyright, and Privacy 136 Conclusion 138 Exercises 141 For Further Exploration 142 7 Visual Persuasion and Political Life 143 Introduction 143 On Visuality and Persuasion 144 Psychology of Persuasion 148 Visual Politics and Media Effects 153 Group Identity, Image, and Protest 154 Propaganda and Persuasion 157 Misinformation and Fake News 159 Image Forensics 161 Exercises 162 For Further Exploration 163 8 Visual Encoding and Decoding in the Early 21st Century Introduction: Who Are Producers and Consumers of Images? 165 Cultural Studies: Encoding and Decoding 166 Encoding 166 Decoding 168 Hegemony 172 The Mainstream and Hegemony 175 Garbage In, Garbage Out 178 Marketing Ethnicity and Visual Cultural Appropriation 180 Visuality and Identity on the Internet 182 Conclusion: The Future of Encoding and Decoding in Influencer Culture 187 Exercises 188 For Further Exploration 189 165
vili Contents 9 Vision,Technology, and the Future 190 Introduction 190 Futurology 191 Augmented Reality 194 Surveillance and Law Enforcement 197 Techno-Utopianism Is Aho Dystopianism 199 Observational Astronomy 201 Exercises 205 For Further Exploration 207 Epilogue 208 List of References 210 Index 212
"This slim but substantial volume is a joy to read and strikes a good balance between rigor and accessibility." Dolores Flamiano, James Madison University, USA Essentials of Visual Interpretation explains how to talk and write critically about visual media and to examine how evolving visual environments, media, and technologies affect human self-understanding and culture formation. Lively and accessibly written chapters provide asoiid foundation in the tools and ideas of visual meaning, familiarizing readers with a growing, crosscultural subfield, and preparing them to pursue tìraughtful work in a variety of related disciplines. The authors include rich examples and illustrationsranging from cave paintings to memes, from optical science to visual analytics, from ancient pictographs to smart phones-that engage students with the fascinating complexity of visual interpretation. Each chapter introduces students to key terms and concepts relevant to visual analysis, with ideas for short individual or group exercises to enhance understanding. The book is ideal as a primer in visual analysis and visual communication for students in courses within communication studies, cultural studies, digital humanities, semiotics, media studies, and visual anthropology. Online support materials include multimedia activities for students and links to additional resources for students and instructors. Rachel R. Reynolds is Associate Professor of Communication and Graduate Faculty in Communication, Culture Media at Drexel University in Philadelphia. She researches discourse and semiotics of race,
immigration, and gender. Greg Niedt is an Instructor in the Liberal Arts department at the Pennsylvania Academy of the Fine Arts (PAFA) in Philadelphia. Greg's research focuses on how discourses of cultural, gender, and linguistic diversity are represented in the urban landscape. |
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| language | English |
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| spelling | Reynolds, Rachel R. Verfasser (DE-588)1232202983 aut Essentials of visual interpretation Rachel R. Reynolds, Greg Niedt New York ; London Routledge 2021 xv, 219 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Visuelle Medien (DE-588)4188423-1 gnd rswk-swf Interpretation (DE-588)4072905-9 gnd rswk-swf Visuelle Medien (DE-588)4188423-1 s Interpretation (DE-588)4072905-9 s DE-604 Niedt, Greg Verfasser aut Erscheint auch als Online-Ausgabe 978-1-003-04527-4 Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032563274&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032563274&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Essentials of visual interpretation |
| title_auth | Essentials of visual interpretation |
| title_exact_search | Essentials of visual interpretation |
| title_full | Essentials of visual interpretation Rachel R. Reynolds, Greg Niedt |
| title_fullStr | Essentials of visual interpretation Rachel R. Reynolds, Greg Niedt |
| title_full_unstemmed | Essentials of visual interpretation Rachel R. Reynolds, Greg Niedt |
| title_short | Essentials of visual interpretation |
| title_sort | essentials of visual interpretation |
| topic | Visuelle Medien (DE-588)4188423-1 gnd Interpretation (DE-588)4072905-9 gnd |
| topic_facet | Visuelle Medien Interpretation |
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