Marketing: a relationship perspective
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hackensack, NJ
World Scientific
[2019]
München Vahlen |
| Ausgabe: | Second edition |
| Schlagwörter: | |
| Links: | https://doi.org/10.1142/y0020 https://www.worldscientific.com/worldscibooks/10.1142/y0020#t=toc https://doi.org/10.1142/y0020 |
| Umfang: | 1 Online-Ressource (XVIII, 502 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781944659639 |
| DOI: | 10.1142/y0020 |
Internformat
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Datensatz im Suchindex
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| author | Hollensen, Svend Opresnik, Marc Oliver 1969- |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1142/y0020 |
| edition | Second edition |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T19:09:42Z |
| institution | BVB |
| isbn | 9781944659639 |
| language | English |
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| physical | 1 Online-Ressource (XVIII, 502 Seiten) Illustrationen, Diagramme |
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| publishDate | 2019 |
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| spelling | Hollensen, Svend Verfasser (DE-588)1044269421 aut Marketing a relationship perspective Svend Hollensen (University of Southern Denmark, Denmark), Marc Oliver Opresnik (Technical University Luebeck, Germany) Second edition Hackensack, NJ World Scientific [2019] München Vahlen © 2019 1 Online-Ressource (XVIII, 502 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Relationship marketing Marketing / Management 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Beziehungsmarketing (DE-588)4789127-0 s DE-604 Opresnik, Marc Oliver 1969- Verfasser (DE-588)121167410 aut Äquivalent Hollensen, Svend Marketing Second edition München : Verlag Franz Vahlen, 2015 10.15358/9783800649297 978-3-8006-4929-7 (DE-604)BV042728508 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-944659-62-2 https://doi.org/10.1142/y0020 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hollensen, Svend Opresnik, Marc Oliver 1969- Marketing a relationship perspective Beziehungsmarketing (DE-588)4789127-0 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4061963-1 (DE-588)4037589-4 (DE-588)4113937-9 |
| title | Marketing a relationship perspective |
| title_auth | Marketing a relationship perspective |
| title_exact_search | Marketing a relationship perspective |
| title_full | Marketing a relationship perspective Svend Hollensen (University of Southern Denmark, Denmark), Marc Oliver Opresnik (Technical University Luebeck, Germany) |
| title_fullStr | Marketing a relationship perspective Svend Hollensen (University of Southern Denmark, Denmark), Marc Oliver Opresnik (Technical University Luebeck, Germany) |
| title_full_unstemmed | Marketing a relationship perspective Svend Hollensen (University of Southern Denmark, Denmark), Marc Oliver Opresnik (Technical University Luebeck, Germany) |
| title_short | Marketing |
| title_sort | marketing a relationship perspective |
| title_sub | a relationship perspective |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Beziehungsmarketing Unternehmen Marketing Hochschulschrift |
| url | https://doi.org/10.1142/y0020 |
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