Doing business in emerging markets:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE
2021
|
| Ausgabe: | 3rd edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032506861&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032506861&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xxi, 353 Seiten Illustrationen, Diagramme |
| ISBN: | 9781526494559 9781526494566 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819308957564403712 |
|---|---|
| adam_text | Contents Praise for Doing Business in Emerging Markets, 3rd Edition About the Authors About the Case Study Authors Preface from the Authors Online Resources vii ix xi xx xxii PART ONE: Foundation Concepts 1 1 Emerging Markets - Setting the Stage 3 2 What is an Emerging Market? 14 3 Pathways to Economic Transformation: Common Characteristics of Emerging Markets 37 Cases for Part One 71 Hydrola ֊ A French Company s Expansion into Emerging Markets Noémié Dominguez Ulrike Mayrhofer 73 The Brazilian Little Way of Doing Business Viviane Salazar Salomao de Farias 81 Çilek - An Emerging Market Company Goes Global ilke Kardeş, Asude Yasemin Zengin T. Cüneyt Evirgen 88 The Janus Face of China s Engagement in Africa - Stakeholder Perspectives Marta Szabo White Mourad Dakhli 100 PART TWO: Potential of Emerging Markets 111 4 What Makes Emerging Markets Attractive? 113 5 Assessing the Market Potential of Emerging Markets 144
Cases for Part Two 167 ATOM - An Italian Family Firm Operating in Brazil Giovanna Magnani, Ulrike Mayrhofer Antonella Zucchella 169 Lenovo ֊ The Global Challenger from an Emerging Market Jing Betty Feng Lawrence Yu 178 Chery Goes to Brazil - Challenges for an Automaker in an Emerging Economy Viviane Salazar Salomao de Farias 187 Starbucks in Russia - Challenges and Opportunities in an Emerging Market Valeria Nyu Elena Poliakova 193 PART THREE: Managing in Emerging Markets 203 6 Managing Operations in Emerging Markets 205 7 Negotiations and Conflict Management in Emerging Markets 245 8 A Bright ֊ if Uneven - Future for Emerging Markets 272 Cases for Part Three 295 1MORE - A Late-Mover Headphone Maker in China Zhi-Xue Zhang Lu Wang 297 Can a Gorilla Sit Wherever It Wants? Best Buy Goes to Turkey Cüneyt Evirgen Emin Çivi 306 Bottled Water Industry in Uzbekistan: Multinational and Local Firms Yingying Zhang Zhang Otabek Kasimov 315 Stora Enso - Corporate Reputation in an Emerging Market Jan-Åke Törnroos, Stefan Lång, Maria Ivanova-Gongne Nikolina Koporcic 330 An Expatriate Management Experience in Thailand Davina Vora Astrid Kainzbauer 337 Author Index Subject Index 345 346
Written by leading scholars, this third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in light of the Covid-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution and significance in the global economy. Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering and negotiation techniques. This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets. S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University. Pervez N. Ghauri is Professor of International Business at Birmingham Business School, University of Birmingham. Leigh Anne Liu is Professor of International Business at Georgia State University.
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| author | Cavusgil, S. Tamer 1947- Ghauri, Pervez N. 1948- Liu, Leigh Anne |
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| dewey-tens | 380 - Commerce, communications, transportation 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd edition |
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| language | English |
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| spellingShingle | Cavusgil, S. Tamer 1947- Ghauri, Pervez N. 1948- Liu, Leigh Anne Doing business in emerging markets Multinationales Unternehmen Export marketing International business enterprises Negotiation in business Emerging Market (DE-588)4398432-0 gnd Markterschließung (DE-588)4114519-7 gnd Internationales Management (DE-588)4114040-0 gnd Auslandsgeschäft (DE-588)4003763-0 gnd |
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| title | Doing business in emerging markets |
| title_auth | Doing business in emerging markets |
| title_exact_search | Doing business in emerging markets |
| title_full | Doing business in emerging markets S. Tamer Cavusgil, Pervez N. Ghauri & Leigh Anne Liu |
| title_fullStr | Doing business in emerging markets S. Tamer Cavusgil, Pervez N. Ghauri & Leigh Anne Liu |
| title_full_unstemmed | Doing business in emerging markets S. Tamer Cavusgil, Pervez N. Ghauri & Leigh Anne Liu |
| title_short | Doing business in emerging markets |
| title_sort | doing business in emerging markets |
| topic | Multinationales Unternehmen Export marketing International business enterprises Negotiation in business Emerging Market (DE-588)4398432-0 gnd Markterschließung (DE-588)4114519-7 gnd Internationales Management (DE-588)4114040-0 gnd Auslandsgeschäft (DE-588)4003763-0 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Negotiation in business Emerging Market Markterschließung Internationales Management Auslandsgeschäft Schwellenländer |
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