Tapping embodied brand knowledge: A comparison of visual versus multisensory retrieval methods:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Paper |
| Sprache: | Englisch |
| Veröffentlicht: |
2019
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| Umfang: | Illustrationen |
| ISBN: | 978-1-786-94158-9 |
Internformat
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Datensatz im Suchindex
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| author | Wallpach, Sylvia von Kreuzer, Maria 1941- |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T19:08:49Z |
| institution | BVB |
| isbn | 978-1-786-94158-9 |
| language | English |
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| publishDate | 2019 |
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| spelling | Wallpach, Sylvia von Verfasser (DE-588)1054398356 aut Tapping embodied brand knowledge: A comparison of visual versus multisensory retrieval methods Sylvia von Wallpach and Maria Kreuzer 2019 Illustrationen txt rdacontent n rdamedia nc rdacarrier Kreuzer, Maria 1941- Verfasser (DE-588)111783901X aut year:2019 pages:235-250 Volume 3. Purposive action: design and branding 2019 Seite 235-250 (DE-604)BV045906222 978-1-786-94158-9 |
| spellingShingle | Wallpach, Sylvia von Kreuzer, Maria 1941- Tapping embodied brand knowledge: A comparison of visual versus multisensory retrieval methods |
| title | Tapping embodied brand knowledge: A comparison of visual versus multisensory retrieval methods |
| title_auth | Tapping embodied brand knowledge: A comparison of visual versus multisensory retrieval methods |
| title_exact_search | Tapping embodied brand knowledge: A comparison of visual versus multisensory retrieval methods |
| title_full | Tapping embodied brand knowledge: A comparison of visual versus multisensory retrieval methods Sylvia von Wallpach and Maria Kreuzer |
| title_fullStr | Tapping embodied brand knowledge: A comparison of visual versus multisensory retrieval methods Sylvia von Wallpach and Maria Kreuzer |
| title_full_unstemmed | Tapping embodied brand knowledge: A comparison of visual versus multisensory retrieval methods Sylvia von Wallpach and Maria Kreuzer |
| title_short | Tapping embodied brand knowledge: A comparison of visual versus multisensory retrieval methods |
| title_sort | tapping embodied brand knowledge a comparison of visual versus multisensory retrieval methods |
| work_keys_str_mv | AT wallpachsylviavon tappingembodiedbrandknowledgeacomparisonofvisualversusmultisensoryretrievalmethods AT kreuzermaria tappingembodiedbrandknowledgeacomparisonofvisualversusmultisensoryretrievalmethods |