Shoveling smoke: advertising and globalization in contemporary India
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Durham
Duke University Press
2003
|
| Subjects: | |
| Links: | https://doi.org/10.1215/9780822385196 https://doi.org/10.1215/9780822385196 |
| Item Description: | Includes bibliographical references (pages [331]-349) and index Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II. |
| Physical Description: | 1 Online-Ressource (xi, 364 Seiten) Illustrationen |
| ISBN: | 9780822385196 0822385198 |
| DOI: | 10.1215/9780822385196 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047062334 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201215s2003 xx a||| o|||| 00||| eng d | ||
| 020 | |a 9780822385196 |9 978-0-8223-8519-6 | ||
| 020 | |a 0822385198 |9 0-8223-8519-8 | ||
| 024 | 7 | |a 10.1215/9780822385196 |2 doi | |
| 035 | |a (OCoLC)1227478767 | ||
| 035 | |a (DE-599)BVBBV047062334 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 084 | |a LB 52800 |0 (DE-625)90568: |2 rvk | ||
| 084 | |a MS 7970 |0 (DE-625)123802: |2 rvk | ||
| 084 | |a QG 830 |0 (DE-625)141521: |2 rvk | ||
| 100 | 1 | |a Mazzarella, William |d 1969- |4 aut | |
| 245 | 1 | 0 | |a Shoveling smoke |b advertising and globalization in contemporary India |c William Mazzarella |
| 264 | 1 | |a Durham |b Duke University Press |c 2003 | |
| 300 | |a 1 Online-Ressource (xi, 364 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages [331]-349) and index | ||
| 500 | |a Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II. | ||
| 650 | 4 | |a Advertising |x India | |
| 650 | 4 | |a Advertising |x Social aspects |x India | |
| 650 | 4 | |a Marketing |x India | |
| 650 | 4 | |a Consumption (Economics) |x India | |
| 650 | 4 | |a Globalization |x Economic aspects |x India | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Indien |0 (DE-588)4026722-2 |2 gnd |9 rswk-swf | |
| 653 | |a Electronic books | ||
| 689 | 0 | 0 | |a Indien |0 (DE-588)4026722-2 |D g |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 0822331098 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780822331094 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 0822331454 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780822331452 |
| 856 | 4 | 0 | |u https://doi.org/10.1215/9780822385196 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-198-DUA | ||
| 912 | |a ZDB-198-DUP | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032469475 | |
| 966 | e | |u https://doi.org/10.1215/9780822385196 |l DE-703 |p ZDB-198-DUA |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1818987563494408192 |
|---|---|
| any_adam_object | |
| author | Mazzarella, William 1969- |
| author_facet | Mazzarella, William 1969- |
| author_role | aut |
| author_sort | Mazzarella, William 1969- |
| author_variant | w m wm |
| building | Verbundindex |
| bvnumber | BV047062334 |
| classification_rvk | LB 52800 MS 7970 QG 830 |
| collection | ZDB-198-DUA ZDB-198-DUP |
| ctrlnum | (OCoLC)1227478767 (DE-599)BVBBV047062334 |
| discipline | Soziologie Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| doi_str_mv | 10.1215/9780822385196 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02494nam a2200565zc 4500</leader><controlfield tag="001">BV047062334</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201215s2003 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780822385196</subfield><subfield code="9">978-0-8223-8519-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0822385198</subfield><subfield code="9">0-8223-8519-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1215/9780822385196</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1227478767</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047062334</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">LB 52800</subfield><subfield code="0">(DE-625)90568:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MS 7970</subfield><subfield code="0">(DE-625)123802:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QG 830</subfield><subfield code="0">(DE-625)141521:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mazzarella, William</subfield><subfield code="d">1969-</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Shoveling smoke</subfield><subfield code="b">advertising and globalization in contemporary India</subfield><subfield code="c">William Mazzarella</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Durham</subfield><subfield code="b">Duke University Press</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xi, 364 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages [331]-349) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">India</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Social aspects</subfield><subfield code="x">India</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">India</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumption (Economics)</subfield><subfield code="x">India</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Globalization</subfield><subfield code="x">Economic aspects</subfield><subfield code="x">India</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Indien</subfield><subfield code="0">(DE-588)4026722-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Indien</subfield><subfield code="0">(DE-588)4026722-2</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">0822331098</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780822331094</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">0822331454</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780822331452</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1215/9780822385196</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-198-DUA</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-198-DUP</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032469475</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1215/9780822385196</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-198-DUA</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| geographic | Indien (DE-588)4026722-2 gnd |
| geographic_facet | Indien |
| id | DE-604.BV047062334 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:08:41Z |
| institution | BVB |
| isbn | 9780822385196 0822385198 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032469475 |
| oclc_num | 1227478767 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | 1 Online-Ressource (xi, 364 Seiten) Illustrationen |
| psigel | ZDB-198-DUA ZDB-198-DUP |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Duke University Press |
| record_format | marc |
| spelling | Mazzarella, William 1969- aut Shoveling smoke advertising and globalization in contemporary India William Mazzarella Durham Duke University Press 2003 1 Online-Ressource (xi, 364 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages [331]-349) and index Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II. Advertising India Advertising Social aspects India Marketing India Consumption (Economics) India Globalization Economic aspects India Werbung (DE-588)4065541-6 gnd rswk-swf Indien (DE-588)4026722-2 gnd rswk-swf Electronic books Indien (DE-588)4026722-2 g Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Druck-Ausgabe 0822331098 Erscheint auch als Druck-Ausgabe 9780822331094 Erscheint auch als Druck-Ausgabe 0822331454 Erscheint auch als Druck-Ausgabe 9780822331452 https://doi.org/10.1215/9780822385196 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mazzarella, William 1969- Shoveling smoke advertising and globalization in contemporary India Advertising India Advertising Social aspects India Marketing India Consumption (Economics) India Globalization Economic aspects India Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4026722-2 |
| title | Shoveling smoke advertising and globalization in contemporary India |
| title_auth | Shoveling smoke advertising and globalization in contemporary India |
| title_exact_search | Shoveling smoke advertising and globalization in contemporary India |
| title_full | Shoveling smoke advertising and globalization in contemporary India William Mazzarella |
| title_fullStr | Shoveling smoke advertising and globalization in contemporary India William Mazzarella |
| title_full_unstemmed | Shoveling smoke advertising and globalization in contemporary India William Mazzarella |
| title_short | Shoveling smoke |
| title_sort | shoveling smoke advertising and globalization in contemporary india |
| title_sub | advertising and globalization in contemporary India |
| topic | Advertising India Advertising Social aspects India Marketing India Consumption (Economics) India Globalization Economic aspects India Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising India Advertising Social aspects India Marketing India Consumption (Economics) India Globalization Economic aspects India Werbung Indien |
| url | https://doi.org/10.1215/9780822385196 |
| work_keys_str_mv | AT mazzarellawilliam shovelingsmokeadvertisingandglobalizationincontemporaryindia |