Handbook of research on transmedia storytelling, audience engagement, and business strategies:
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
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| 245 | 1 | 0 | |a Handbook of research on transmedia storytelling, audience engagement, and business strategies |c Victor Hernandez-Santaolalla and Monica Barrientos-Bueno, editors |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c [2020] | |
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| 520 | |a "This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"-- | ||
| 650 | 7 | |a Digital storytelling |2 fast | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Marketing / Social aspects |2 fast | |
| 650 | 7 | |a Product placement in mass media |2 fast | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Digital storytelling | |
| 650 | 4 | |a Marketing / Social aspects | |
| 650 | 4 | |a Product placement in mass media | |
| 700 | 1 | |a Hernandez-Santaolalla, Victor |4 edt | |
| 700 | 1 | |a Barrientos Bueno, Mónica |0 (DE-588)136673821 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1799831191 |z 9781799831198 |
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Record in the Search Index
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| author2 | Hernandez-Santaolalla, Victor Barrientos Bueno, Mónica |
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| author_facet | Hernandez-Santaolalla, Victor Barrientos Bueno, Mónica |
| building | Verbundindex |
| bvnumber | BV047027955 |
| collection | ZDB-1-IGE ZDB-98-IGB |
| ctrlnum | (ZDB-1-IGE)00240166 (OCoLC)1224487280 (DE-599)BVBBV047027955 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047027955 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-21T13:01:39Z |
| institution | BVB |
| isbn | 9781799831204 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032435300 |
| oclc_num | 1224487280 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (457 Seiten) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB_Kauf |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Handbook of research on transmedia storytelling, audience engagement, and business strategies Digital storytelling fast Internet advertising fast Marketing / Social aspects fast Product placement in mass media fast Internet advertising Digital storytelling Marketing / Social aspects Product placement in mass media |
| title | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| title_auth | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| title_exact_search | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| title_full | Handbook of research on transmedia storytelling, audience engagement, and business strategies Victor Hernandez-Santaolalla and Monica Barrientos-Bueno, editors |
| title_fullStr | Handbook of research on transmedia storytelling, audience engagement, and business strategies Victor Hernandez-Santaolalla and Monica Barrientos-Bueno, editors |
| title_full_unstemmed | Handbook of research on transmedia storytelling, audience engagement, and business strategies Victor Hernandez-Santaolalla and Monica Barrientos-Bueno, editors |
| title_short | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| title_sort | handbook of research on transmedia storytelling audience engagement and business strategies |
| topic | Digital storytelling fast Internet advertising fast Marketing / Social aspects fast Product placement in mass media fast Internet advertising Digital storytelling Marketing / Social aspects Product placement in mass media |
| topic_facet | Digital storytelling Internet advertising Marketing / Social aspects Product placement in mass media |
| work_keys_str_mv | AT hernandezsantaolallavictor handbookofresearchontransmediastorytellingaudienceengagementandbusinessstrategies AT barrientosbuenomonica handbookofresearchontransmediastorytellingaudienceengagementandbusinessstrategies |