Place branding: connecting tourist experiences to places
"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Pla...
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| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon
Routledge
2020
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| Subjects: | |
| Links: | https://www.taylorfrancis.com/books/9781315600567 |
| Summary: | "Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics"-- |
| Item Description: | Description based on online resource; title from digital title page (viewed on January 27, 2020) |
| Physical Description: | 1 online resource |
| ISBN: | 1315600560 9781317080640 1317080645 9781317080657 1317080653 9781315600567 |
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| id | DE-604.BV047013393 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:07:18Z |
| institution | BVB |
| isbn | 1315600560 9781317080640 1317080645 9781317080657 1317080653 9781315600567 |
| language | English |
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| publisher | Routledge |
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| spelling | Place branding connecting tourist experiences to places edited by Pantea Foroudi, Chiara Mauri, Charles Dennis and T C Melewar Abingdon, Oxon Routledge 2020 © 2020 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on January 27, 2020) "Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics"-- Tourism Branding (Marketing) Foroudi, Pantea 1974- edt https://www.taylorfrancis.com/books/9781315600567 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Place branding connecting tourist experiences to places Tourism Branding (Marketing) |
| title | Place branding connecting tourist experiences to places |
| title_auth | Place branding connecting tourist experiences to places |
| title_exact_search | Place branding connecting tourist experiences to places |
| title_full | Place branding connecting tourist experiences to places edited by Pantea Foroudi, Chiara Mauri, Charles Dennis and T C Melewar |
| title_fullStr | Place branding connecting tourist experiences to places edited by Pantea Foroudi, Chiara Mauri, Charles Dennis and T C Melewar |
| title_full_unstemmed | Place branding connecting tourist experiences to places edited by Pantea Foroudi, Chiara Mauri, Charles Dennis and T C Melewar |
| title_short | Place branding |
| title_sort | place branding connecting tourist experiences to places |
| title_sub | connecting tourist experiences to places |
| topic | Tourism Branding (Marketing) |
| topic_facet | Tourism Branding (Marketing) |
| url | https://www.taylorfrancis.com/books/9781315600567 |
| work_keys_str_mv | AT foroudipantea placebrandingconnectingtouristexperiencestoplaces |