Ethnic marketing: theory, practice and entrepreneurship
The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use."--Provided by publisher
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY
Routledge
2019
|
| Series: | Routledge studies in marketing
Routledge studies in marketing 5 |
| Subjects: | |
| Links: | https://www.taylorfrancis.com/books/9781315454894 |
| Summary: | The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use."--Provided by publisher |
| Physical Description: | 1 online resource (xiii, 357 pages) illustrations |
| ISBN: | 9781315454894 1315454890 9781315454870 1315454874 |
Staff View
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| author_facet | Pires, Guilherme D. Stanton, John L. |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047012942 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:07:17Z |
| institution | BVB |
| isbn | 9781315454894 1315454890 9781315454870 1315454874 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032420478 |
| open_access_boolean | |
| physical | 1 online resource (xiii, 357 pages) illustrations |
| psigel | ZDB-7-TFC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in marketing |
| spelling | Pires, Guilherme D. Verfasser aut Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton New York, NY Routledge 2019 © 2019 1 online resource (xiii, 357 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing Routledge studies in marketing 5 The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use."--Provided by publisher Minority consumers Market segmentation Marketing / Cross-cultural studies Stanton, John L. aut https://www.taylorfrancis.com/books/9781315454894 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Pires, Guilherme D. Stanton, John L. Ethnic marketing theory, practice and entrepreneurship Minority consumers Market segmentation Marketing / Cross-cultural studies |
| title | Ethnic marketing theory, practice and entrepreneurship |
| title_auth | Ethnic marketing theory, practice and entrepreneurship |
| title_exact_search | Ethnic marketing theory, practice and entrepreneurship |
| title_full | Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton |
| title_fullStr | Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton |
| title_full_unstemmed | Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton |
| title_short | Ethnic marketing |
| title_sort | ethnic marketing theory practice and entrepreneurship |
| title_sub | theory, practice and entrepreneurship |
| topic | Minority consumers Market segmentation Marketing / Cross-cultural studies |
| topic_facet | Minority consumers Market segmentation Marketing / Cross-cultural studies |
| url | https://www.taylorfrancis.com/books/9781315454894 |
| work_keys_str_mv | AT piresguilhermed ethnicmarketingtheorypracticeandentrepreneurship AT stantonjohnl ethnicmarketingtheorypracticeandentrepreneurship |