Understanding communication research methods: a theoretical and practical approach

"Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical r...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteiligte Personen: Croucher, Stephen M. 1978- (VerfasserIn), Cronn-Mills, Daniel (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: New York ; London Routledge 2019
Ausgabe:Second edition
Schlagwörter:
Links:https://www.taylorfrancis.com/books/9781315167664
https://www.taylorfrancis.com/books/9781315167664
Zusammenfassung:"Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"--
Umfang:1 Online-Ressource (323 Seiten) Diagramme
ISBN:9781315167664
9781351683647
9781351683661
9781351683654