Social communication in advertising:
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With s...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
Routledge
2018
|
| Ausgabe: | Fourth edition |
| Schlagwörter: | |
| Links: | https://www.taylorfrancis.com/books/9781315106021 |
| Zusammenfassung: | Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century |
| Beschreibung: | "Fourth edition revised by Kyle Asquith." |
| Umfang: | 1 online resource |
| ISBN: | 9781315106021 1315106027 135160290X 9781351602907 |
Internformat
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| 245 | 1 | 0 | |a Social communication in advertising |c William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith |
| 250 | |a Fourth edition | ||
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| 650 | 4 | |a Advertising / Social aspects | |
| 700 | 1 | |a Kline, Stephen |e Sonstige |4 oth | |
| 700 | 1 | |a Jhally, Sut |e Sonstige |4 oth | |
| 700 | 1 | |a Botterill, Jackie |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| author | Leiss, William 1939- |
| author_facet | Leiss, William 1939- |
| author_role | aut |
| author_sort | Leiss, William 1939- |
| author_variant | w l wl |
| building | Verbundindex |
| bvnumber | BV047010598 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9781315106021 (DE-599)BVBBV047010598 |
| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Electronic eBook |
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| id | DE-604.BV047010598 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:07:13Z |
| institution | BVB |
| isbn | 9781315106021 1315106027 135160290X 9781351602907 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032418135 |
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| physical | 1 online resource |
| psigel | ZDB-7-TFC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
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| spelling | Leiss, William 1939- Verfasser aut Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith Fourth edition [Place of publication not identified] Routledge 2018 1 online resource txt rdacontent c rdamedia cr rdacarrier "Fourth edition revised by Kyle Asquith." Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century Advertising / Social aspects Kline, Stephen Sonstige oth Jhally, Sut Sonstige oth Botterill, Jackie Sonstige oth https://www.taylorfrancis.com/books/9781315106021 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Leiss, William 1939- Social communication in advertising Advertising / Social aspects |
| title | Social communication in advertising |
| title_auth | Social communication in advertising |
| title_exact_search | Social communication in advertising |
| title_full | Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith |
| title_fullStr | Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith |
| title_full_unstemmed | Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith |
| title_short | Social communication in advertising |
| title_sort | social communication in advertising |
| topic | Advertising / Social aspects |
| topic_facet | Advertising / Social aspects |
| url | https://www.taylorfrancis.com/books/9781315106021 |
| work_keys_str_mv | AT leisswilliam socialcommunicationinadvertising AT klinestephen socialcommunicationinadvertising AT jhallysut socialcommunicationinadvertising AT botterilljackie socialcommunicationinadvertising |