Crisis communication: managing stakeholder relationships

"Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, or negligence - just to name a few. For organizations, crises are pervasive, challenging and catastrophic, as well as opportunitie...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Beteilige Person: Diers-Lawson, Audra 1975- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Abingdon, Oxon Routledge 2020
Schlagwörter:
Links:https://www.taylorfrancis.com/books/9780429437380
Zusammenfassung:"Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, or negligence - just to name a few. For organizations, crises are pervasive, challenging and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated in each chapter are global case studies, ethical challenges and practitioner considerations. Online resources include an extensive set of multi-media materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development. Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing and Strategic Management"--
Beschreibung:Description based on online resource; title from digital title page (viewed on October 17, 2019)
Umfang:1 online resource (xix, 319 pages)
ISBN:9780429437380
0429437382
9780429793882
042979388X