Routledge handbook of the business of women's sport:

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere beteiligte Personen: Lough, Nancy L. (HerausgeberIn), Geurin, Andrea N. (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: London Routledge, Taylor & Francis Group 2019
Schriftenreihe:Routledge international handbooks
Routledge international handbooks
Schlagwörter:
Links:https://www.taylorfrancis.com/books/9780203702635
Zusammenfassung:Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women's sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women's sports and those who work in women's sport. An essential reference for any researcher or advanced student with an interest in women's sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women's studies
Umfang:1 online resource (xx, 556 pages) illustrations
ISBN:9781351333955
135133395X
9780203702635
0203702638
9781351333948
1351333941
9781351333931
1351333933