Political marketing alchemy: the state of opinion research
Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, inte...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham, Switzerland
Palgrave Macmillan
[2021]
|
| Schriftenreihe: | Palgrave studies in political marketing and management
Palgrave pivot |
| Schlagwörter: | |
| Links: | https://doi.org/10.1007/978-3-030-53713-5 https://doi.org/10.1007/978-3-030-53713-5 https://doi.org/10.1007/978-3-030-53713-5 https://doi.org/10.1007/978-3-030-53713-5 https://doi.org/10.1007/978-3-030-53713-5 https://doi.org/10.1007/978-3-030-53713-5 https://doi.org/10.1007/978-3-030-53713-5 |
| Zusammenfassung: | Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation. André Turcotte is an Associate Professor at the School of Journalism and Communication, Carleton University, Canada. He has worked with several polling firms over the years and has provided opinion research advice to several politicians, corporations and organizations |
| Beschreibung: | Chapter 1. How We Got Here -- Chapter 2. Media Polls: The Gallup Legacy -- Chapter 3. Commercial Public Opinion Research: Show Me The Money -- Chapter 4. Market Intelligence: Glamour and Grief -- Chapter 5. "Where Are We Going?" From Market Intelligence to Market Surveillance |
| Umfang: | 1 Online-Ressource (xi, 101 Seiten) |
| ISBN: | 9783030537135 |
| DOI: | 10.1007/978-3-030-53713-5 |
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Datensatz im Suchindex
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| author | Turcotte, André |
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| dewey-full | 324.6 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.6 |
| dewey-search | 324.6 |
| dewey-sort | 3324.6 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
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| id | DE-604.BV047000069 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:06:55Z |
| institution | BVB |
| isbn | 9783030537135 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032407722 |
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| physical | 1 Online-Ressource (xi, 101 Seiten) |
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| series2 | Palgrave studies in political marketing and management Palgrave pivot |
| spelling | Turcotte, André Verfasser (DE-588)1122463561 aut Political marketing alchemy the state of opinion research André Turcotte Cham, Switzerland Palgrave Macmillan [2021] © 2021 1 Online-Ressource (xi, 101 Seiten) txt rdacontent c rdamedia cr rdacarrier Palgrave studies in political marketing and management Palgrave pivot Chapter 1. How We Got Here -- Chapter 2. Media Polls: The Gallup Legacy -- Chapter 3. Commercial Public Opinion Research: Show Me The Money -- Chapter 4. Market Intelligence: Glamour and Grief -- Chapter 5. "Where Are We Going?" From Market Intelligence to Market Surveillance Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation. André Turcotte is an Associate Professor at the School of Journalism and Communication, Carleton University, Canada. He has worked with several polling firms over the years and has provided opinion research advice to several politicians, corporations and organizations Elections Political communication Marketing Öffentliche Meinung (DE-588)4043152-6 gnd rswk-swf Demoskopie (DE-588)4011425-9 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 s Öffentliche Meinung (DE-588)4043152-6 s Demoskopie (DE-588)4011425-9 s DE-604 Erscheint auch als Druck-Ausgabe 9783030537128 Erscheint auch als Druck-Ausgabe 9783030537142 Erscheint auch als Druck-Ausgabe 9783030537159 https://doi.org/10.1007/978-3-030-53713-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Turcotte, André Political marketing alchemy the state of opinion research Elections Political communication Marketing Öffentliche Meinung (DE-588)4043152-6 gnd Demoskopie (DE-588)4011425-9 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| subject_GND | (DE-588)4043152-6 (DE-588)4011425-9 (DE-588)4134262-8 |
| title | Political marketing alchemy the state of opinion research |
| title_auth | Political marketing alchemy the state of opinion research |
| title_exact_search | Political marketing alchemy the state of opinion research |
| title_full | Political marketing alchemy the state of opinion research André Turcotte |
| title_fullStr | Political marketing alchemy the state of opinion research André Turcotte |
| title_full_unstemmed | Political marketing alchemy the state of opinion research André Turcotte |
| title_short | Political marketing alchemy |
| title_sort | political marketing alchemy the state of opinion research |
| title_sub | the state of opinion research |
| topic | Elections Political communication Marketing Öffentliche Meinung (DE-588)4043152-6 gnd Demoskopie (DE-588)4011425-9 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| topic_facet | Elections Political communication Marketing Öffentliche Meinung Demoskopie Politische Kommunikation |
| url | https://doi.org/10.1007/978-3-030-53713-5 |
| work_keys_str_mv | AT turcotteandre politicalmarketingalchemythestateofopinionresearch |