The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actio...

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Beteilige Person: Flowers, Brad (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Irvine Entrepreneur Press 2020
Zusammenfassung:A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything
Beschreibung:Description based on publisher supplied metadata and other sources
Umfang:1 online resource (146 pages)
ISBN:9781613084236