Transforming relationship marketing: strategies and business models in the digital age
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London; New York
Routledge
2021
|
| Edition: | First published |
| Series: | Routledge Advances in Management and Business Studies
|
| Subjects: | |
| Physical Description: | xii, 161 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367548179 |
Staff View
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| indexdate | 2024-12-20T19:05:37Z |
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| isbn | 9780367548179 |
| language | English |
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| physical | xii, 161 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
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| series2 | Routledge Advances in Management and Business Studies |
| spelling | Transforming relationship marketing strategies and business models in the digital age edited by Park Thaichon and Vanessa Ratten First published London; New York Routledge 2021 xii, 161 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge Advances in Management and Business Studies Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Beziehungsmarketing (DE-588)4789127-0 s Online-Marketing (DE-588)7706419-7 s b DE-604 Ratten, Vanessa (DE-588)1160248095 edt Thaichon, Park (DE-588)1120024676 edt Erscheint auch als Online-Ausgabe 978-1-003-09071-7 |
| spellingShingle | Transforming relationship marketing strategies and business models in the digital age Beziehungsmarketing (DE-588)4789127-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)7706419-7 (DE-588)4143413-4 |
| title | Transforming relationship marketing strategies and business models in the digital age |
| title_auth | Transforming relationship marketing strategies and business models in the digital age |
| title_exact_search | Transforming relationship marketing strategies and business models in the digital age |
| title_full | Transforming relationship marketing strategies and business models in the digital age edited by Park Thaichon and Vanessa Ratten |
| title_fullStr | Transforming relationship marketing strategies and business models in the digital age edited by Park Thaichon and Vanessa Ratten |
| title_full_unstemmed | Transforming relationship marketing strategies and business models in the digital age edited by Park Thaichon and Vanessa Ratten |
| title_short | Transforming relationship marketing |
| title_sort | transforming relationship marketing strategies and business models in the digital age |
| title_sub | strategies and business models in the digital age |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Beziehungsmarketing Online-Marketing Aufsatzsammlung |
| work_keys_str_mv | AT rattenvanessa transformingrelationshipmarketingstrategiesandbusinessmodelsinthedigitalage AT thaichonpark transformingrelationshipmarketingstrategiesandbusinessmodelsinthedigitalage |