Verfügbarkeit: Market entry strategies | Technische Universität München

Market entry strategies: internationalization theories, concepts and cases

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Beteilige Person:	Glowik, Mario (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Berlin ; Boston De Gruyter Oldenbourg [2020]
Ausgabe:	3., completely revised and updated edition
Schlagwörter:	EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management Markteintrittsstrategie Technologieunternehmen Internationalisierung Asien Europa
Links:	https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113 https://doi.org/10.1515/9783110653113
Zusammenfassung:	This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments
Umfang:	1 Online-Ressource (VIII, 171 Seiten) Illustrationen, Diagramme
ISBN:	9783110653113 9783110653137
DOI:	10.1515/9783110653113

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV046948494
003	DE-604
005	20220525
007	cr\|uuu---uuuuu
008	201020s2020 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d
020			\|a 9783110653113 \|c Online, PDF \|9 978-3-11-065311-3
020			\|a 9783110653137 \|c Online, EPUB \|9 978-3-11-065313-7
024	7		\|a 10.1515/9783110653113 \|2 doi
035			\|a (ZDB-23-DGG)9783110653113
035			\|a (ZDB-23-DBV)9783110653113
035			\|a (OCoLC)1220893399
035			\|a (DE-599)BVBBV046948494
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-12 \|a DE-1046 \|a DE-859 \|a DE-860 \|a DE-473 \|a DE-706 \|a DE-29 \|a DE-739 \|a DE-1043 \|a DE-945 \|a DE-858 \|a DE-898 \|a DE-92 \|a DE-1049 \|a DE-11
084			\|a QP 680 \|0 (DE-625)141923: \|2 rvk
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a QP 612 \|0 (DE-625)141909: \|2 rvk
100	1		\|a Glowik, Mario \|0 (DE-588)1071823132 \|4 aut
245	1	0	\|a Market entry strategies \|b internationalization theories, concepts and cases \|c Mario Glowik
250			\|a 3., completely revised and updated edition
264		1	\|a Berlin ; Boston \|b De Gruyter Oldenbourg \|c [2020]
264		4	\|c © 2020
300			\|a 1 Online-Ressource (VIII, 171 Seiten) \|b Illustrationen, Diagramme
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
520			\|a This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments
650		4	\|a EPRG Model
650		4	\|a Location Theories
650		4	\|a Market Entry Strategies
650		4	\|a Product Life-Cycle Theory
650		4	\|a Uppsala Model of Internationalization
650		7	\|a BUSINESS & ECONOMICS / Management \|2 bisacsh
650	0	7	\|a Markteintrittsstrategie \|0 (DE-588)4326311-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Technologieunternehmen \|0 (DE-588)7853364-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Internationalisierung \|0 (DE-588)4162106-2 \|2 gnd \|9 rswk-swf
651		7	\|a Asien \|0 (DE-588)4003217-6 \|2 gnd \|9 rswk-swf
651		7	\|a Europa \|0 (DE-588)4015701-5 \|2 gnd \|9 rswk-swf
689	0	0	\|a Asien \|0 (DE-588)4003217-6 \|D g
689	0	1	\|a Technologieunternehmen \|0 (DE-588)7853364-8 \|D s
689	0	2	\|a Internationalisierung \|0 (DE-588)4162106-2 \|D s
689	0	3	\|a Markteintrittsstrategie \|0 (DE-588)4326311-2 \|D s
689	0	4	\|a Europa \|0 (DE-588)4015701-5 \|D g
689	0		\|5 DE-604
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 978-3-11-065067-9
856	4	0	\|u https://doi.org/10.1515/9783110653113 \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-23-DGG
912			\|a ZDB-23-DBV
912			\|a ZDB-23-OLW
940	1		\|q ZDB-23-DBV20
943	1		\|a oai:aleph.bib-bvb.de:BVB01-032357049
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-12 \|p ZDB-23-DBV \|q BSB_DBV_DeGruyterOldenbourg \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-1043 \|p ZDB-23-DGG \|q FAB_PDA_DGG \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-1046 \|p ZDB-23-DGG \|q FAW_PDA_DGG \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-858 \|p ZDB-23-DGG \|q FCO_PDA_DGG \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-573 \|p ZDB-23-OLW \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-92 \|p ZDB-23-OLW \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-898 \|p ZDB-23-DBV \|q FHR_ZDB-23-DBV20 \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-859 \|p ZDB-23-DGG \|q FKE_PDA_DGG \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-860 \|p ZDB-23-DGG \|q FLA_PDA_DGG \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-1049 \|p ZDB-23-OLW \|q ZDB-23-OLW20 \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-473 \|p ZDB-23-DGG \|q UBG_PDA_DGG \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-706 \|p ZDB-23-DBV \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-945 \|p ZDB-23-DBV \|q ZDB-23-DBV20 \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-29 \|p ZDB-23-DGG \|q UER_PDA_DGG_Kauf \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1515/9783110653113 \|l DE-739 \|p ZDB-23-DGG \|q UPA_PDA_DGG \|x Verlag \|3 Volltext

Datensatz im Suchindex

_version_	1824416215429283840
adam_text
any_adam_object
author	Glowik, Mario
author_GND	(DE-588)1071823132
author_facet	Glowik, Mario
author_role	aut
author_sort	Glowik, Mario
author_variant	m g mg
building	Verbundindex
bvnumber	BV046948494
classification_rvk	QP 680 QP 600 QP 612
collection	ZDB-23-DGG ZDB-23-DBV ZDB-23-OLW
ctrlnum	(ZDB-23-DGG)9783110653113 (ZDB-23-DBV)9783110653113 (OCoLC)1220893399 (DE-599)BVBBV046948494
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1515/9783110653113
edition	3., completely revised and updated edition
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV046948494</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220525</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">201020s2020 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783110653113</subfield><subfield code="c">Online, PDF</subfield><subfield code="9">978-3-11-065311-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783110653137</subfield><subfield code="c">Online, EPUB</subfield><subfield code="9">978-3-11-065313-7</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9783110653113</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-23-DGG)9783110653113</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-23-DBV)9783110653113</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1220893399</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046948494</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Glowik, Mario</subfield><subfield code="0">(DE-588)1071823132</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Market entry strategies</subfield><subfield code="b">internationalization theories, concepts and cases</subfield><subfield code="c">Mario Glowik</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3., completely revised and updated edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin ; Boston</subfield><subfield code="b">De Gruyter Oldenbourg</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (VIII, 171 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">EPRG Model</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Location Theories</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market Entry Strategies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product Life-Cycle Theory</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Uppsala Model of Internationalization</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markteintrittsstrategie</subfield><subfield code="0">(DE-588)4326311-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Technologieunternehmen</subfield><subfield code="0">(DE-588)7853364-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationalisierung</subfield><subfield code="0">(DE-588)4162106-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Asien</subfield><subfield code="0">(DE-588)4003217-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Europa</subfield><subfield code="0">(DE-588)4015701-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Asien</subfield><subfield code="0">(DE-588)4003217-6</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Technologieunternehmen</subfield><subfield code="0">(DE-588)7853364-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Internationalisierung</subfield><subfield code="0">(DE-588)4162106-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Markteintrittsstrategie</subfield><subfield code="0">(DE-588)4326311-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Europa</subfield><subfield code="0">(DE-588)4015701-5</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-11-065067-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DBV</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-OLW</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-23-DBV20</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032357049</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-23-DBV</subfield><subfield code="q">BSB_DBV_DeGruyterOldenbourg</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAB_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAW_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FCO_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-23-OLW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-23-OLW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-23-DBV</subfield><subfield code="q">FHR_ZDB-23-DBV20</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FKE_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FLA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-23-OLW</subfield><subfield code="q">ZDB-23-OLW20</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UBG_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-23-DBV</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-945</subfield><subfield code="p">ZDB-23-DBV</subfield><subfield code="q">ZDB-23-DBV20</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UER_PDA_DGG_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783110653113</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UPA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
geographic	Asien (DE-588)4003217-6 gnd Europa (DE-588)4015701-5 gnd
geographic_facet	Asien Europa
id	DE-604.BV046948494
illustrated	Illustrated
indexdate	2025-02-18T17:14:47Z
institution	BVB
isbn	9783110653113 9783110653137
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032357049
oclc_num	1220893399
open_access_boolean
owner	DE-12 DE-1046 DE-859 DE-860 DE-473 DE-BY-UBG DE-706 DE-29 DE-739 DE-1043 DE-945 DE-858 DE-898 DE-BY-UBR DE-92 DE-1049 DE-11
owner_facet	DE-12 DE-1046 DE-859 DE-860 DE-473 DE-BY-UBG DE-706 DE-29 DE-739 DE-1043 DE-945 DE-858 DE-898 DE-BY-UBR DE-92 DE-1049 DE-11
physical	1 Online-Ressource (VIII, 171 Seiten) Illustrationen, Diagramme
psigel	ZDB-23-DGG ZDB-23-DBV ZDB-23-OLW ZDB-23-DBV20 ZDB-23-DBV BSB_DBV_DeGruyterOldenbourg ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DBV FHR_ZDB-23-DBV20 ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-OLW ZDB-23-OLW20 ZDB-23-DGG UBG_PDA_DGG ZDB-23-DBV ZDB-23-DBV20 ZDB-23-DGG UER_PDA_DGG_Kauf ZDB-23-DGG UPA_PDA_DGG
publishDate	2020
publishDateSearch	2020
publishDateSort	2020
publisher	De Gruyter Oldenbourg
record_format	marc
spelling	Glowik, Mario (DE-588)1071823132 aut Market entry strategies internationalization theories, concepts and cases Mario Glowik 3., completely revised and updated edition Berlin ; Boston De Gruyter Oldenbourg [2020] © 2020 1 Online-Ressource (VIII, 171 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management bisacsh Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Technologieunternehmen (DE-588)7853364-8 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Asien (DE-588)4003217-6 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Asien (DE-588)4003217-6 g Technologieunternehmen (DE-588)7853364-8 s Internationalisierung (DE-588)4162106-2 s Markteintrittsstrategie (DE-588)4326311-2 s Europa (DE-588)4015701-5 g DE-604 Erscheint auch als Druck-Ausgabe 978-3-11-065067-9 https://doi.org/10.1515/9783110653113 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Glowik, Mario Market entry strategies internationalization theories, concepts and cases EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management bisacsh Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Internationalisierung (DE-588)4162106-2 gnd
subject_GND	(DE-588)4326311-2 (DE-588)7853364-8 (DE-588)4162106-2 (DE-588)4003217-6 (DE-588)4015701-5
title	Market entry strategies internationalization theories, concepts and cases
title_auth	Market entry strategies internationalization theories, concepts and cases
title_exact_search	Market entry strategies internationalization theories, concepts and cases
title_full	Market entry strategies internationalization theories, concepts and cases Mario Glowik
title_fullStr	Market entry strategies internationalization theories, concepts and cases Mario Glowik
title_full_unstemmed	Market entry strategies internationalization theories, concepts and cases Mario Glowik
title_short	Market entry strategies
title_sort	market entry strategies internationalization theories concepts and cases
title_sub	internationalization theories, concepts and cases
topic	EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management bisacsh Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Internationalisierung (DE-588)4162106-2 gnd
topic_facet	EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management Markteintrittsstrategie Technologieunternehmen Internationalisierung Asien Europa
url	https://doi.org/10.1515/9783110653113
work_keys_str_mv	AT glowikmario marketentrystrategiesinternationalizationtheoriesconceptsandcases

Verfügbarkeit

MARC

Datensatz im Suchindex

‌