Ambush marketing and brand protection: law and practice
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford
Oxford University Press
[2021]
|
| Ausgabe: | Third edition |
| Schlagwörter: | |
| Umfang: | lxxix, 573 Seiten |
Internformat
MARC
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| 003 | DE-604 | ||
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| 008 | 201019s2021 xx |||| 00||| eng d | ||
| 020 | |z 9780198845201 |9 978-0-19-884520-1 | ||
| 035 | |a (OCoLC)1390807277 | ||
| 035 | |a (DE-599)BVBBV046946085 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-M382 |a DE-703 | ||
| 084 | |a PU 1547 |0 (DE-625)139927: |2 rvk | ||
| 100 | 1 | |a Johnson, Phillip E. |d 1940- |e Verfasser |0 (DE-588)134038819 |4 aut | |
| 245 | 1 | 0 | |a Ambush marketing and brand protection |b law and practice |c Phillip Johnson |
| 246 | 1 | 3 | |a Marketing and brand protection |
| 250 | |a Third edition | ||
| 264 | 1 | |a Oxford |b Oxford University Press |c [2021] | |
| 300 | |a lxxix, 573 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Special events / Marketing / Law and legislation | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Recht | |
| 650 | 0 | 7 | |a Ambush Marketing |0 (DE-588)7634994-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sportveranstaltung |0 (DE-588)4056431-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenschutz |0 (DE-588)4168904-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Sportveranstaltung |0 (DE-588)4056431-9 |D s |
| 689 | 0 | 1 | |a Ambush Marketing |0 (DE-588)7634994-9 |D s |
| 689 | 0 | 2 | |a Markenschutz |0 (DE-588)4168904-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032354717 | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Johnson, Phillip E. 1940- |
| author_GND | (DE-588)134038819 |
| author_facet | Johnson, Phillip E. 1940- |
| author_role | aut |
| author_sort | Johnson, Phillip E. 1940- |
| author_variant | p e j pe pej |
| building | Verbundindex |
| bvnumber | BV046946085 |
| classification_rvk | PU 1547 |
| ctrlnum | (OCoLC)1390807277 (DE-599)BVBBV046946085 |
| discipline | Rechtswissenschaft |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV046946085 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:05:25Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032354717 |
| oclc_num | 1390807277 |
| open_access_boolean | |
| owner | DE-M382 DE-703 |
| owner_facet | DE-M382 DE-703 |
| physical | lxxix, 573 Seiten |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Johnson, Phillip E. 1940- Verfasser (DE-588)134038819 aut Ambush marketing and brand protection law and practice Phillip Johnson Marketing and brand protection Third edition Oxford Oxford University Press [2021] lxxix, 573 Seiten txt rdacontent n rdamedia nc rdacarrier Special events / Marketing / Law and legislation Branding (Marketing) Recht Ambush Marketing (DE-588)7634994-9 gnd rswk-swf Sportveranstaltung (DE-588)4056431-9 gnd rswk-swf Markenschutz (DE-588)4168904-5 gnd rswk-swf Sportveranstaltung (DE-588)4056431-9 s Ambush Marketing (DE-588)7634994-9 s Markenschutz (DE-588)4168904-5 s DE-604 |
| spellingShingle | Johnson, Phillip E. 1940- Ambush marketing and brand protection law and practice Special events / Marketing / Law and legislation Branding (Marketing) Recht Ambush Marketing (DE-588)7634994-9 gnd Sportveranstaltung (DE-588)4056431-9 gnd Markenschutz (DE-588)4168904-5 gnd |
| subject_GND | (DE-588)7634994-9 (DE-588)4056431-9 (DE-588)4168904-5 |
| title | Ambush marketing and brand protection law and practice |
| title_alt | Marketing and brand protection |
| title_auth | Ambush marketing and brand protection law and practice |
| title_exact_search | Ambush marketing and brand protection law and practice |
| title_full | Ambush marketing and brand protection law and practice Phillip Johnson |
| title_fullStr | Ambush marketing and brand protection law and practice Phillip Johnson |
| title_full_unstemmed | Ambush marketing and brand protection law and practice Phillip Johnson |
| title_short | Ambush marketing and brand protection |
| title_sort | ambush marketing and brand protection law and practice |
| title_sub | law and practice |
| topic | Special events / Marketing / Law and legislation Branding (Marketing) Recht Ambush Marketing (DE-588)7634994-9 gnd Sportveranstaltung (DE-588)4056431-9 gnd Markenschutz (DE-588)4168904-5 gnd |
| topic_facet | Special events / Marketing / Law and legislation Branding (Marketing) Recht Ambush Marketing Sportveranstaltung Markenschutz |
| work_keys_str_mv | AT johnsonphillipe ambushmarketingandbrandprotectionlawandpractice AT johnsonphillipe marketingandbrandprotection |