Ambush marketing and brand protection: law and practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Oxford University Press
[2021]
|
| Edition: | Third edition |
| Subjects: | |
| Physical Description: | lxxix, 573 Seiten |
Staff View
MARC
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Record in the Search Index
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| author | Johnson, Phillip E. 1940- |
| author_GND | (DE-588)134038819 |
| author_facet | Johnson, Phillip E. 1940- |
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| author_sort | Johnson, Phillip E. 1940- |
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| bvnumber | BV046946085 |
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| discipline | Rechtswissenschaft |
| edition | Third edition |
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| id | DE-604.BV046946085 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:05:25Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032354717 |
| oclc_num | 1390807277 |
| open_access_boolean | |
| owner | DE-M382 DE-703 |
| owner_facet | DE-M382 DE-703 |
| physical | lxxix, 573 Seiten |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Johnson, Phillip E. 1940- Verfasser (DE-588)134038819 aut Ambush marketing and brand protection law and practice Phillip Johnson Marketing and brand protection Third edition Oxford Oxford University Press [2021] lxxix, 573 Seiten txt rdacontent n rdamedia nc rdacarrier Special events / Marketing / Law and legislation Branding (Marketing) Recht Ambush Marketing (DE-588)7634994-9 gnd rswk-swf Sportveranstaltung (DE-588)4056431-9 gnd rswk-swf Markenschutz (DE-588)4168904-5 gnd rswk-swf Sportveranstaltung (DE-588)4056431-9 s Ambush Marketing (DE-588)7634994-9 s Markenschutz (DE-588)4168904-5 s DE-604 |
| spellingShingle | Johnson, Phillip E. 1940- Ambush marketing and brand protection law and practice Special events / Marketing / Law and legislation Branding (Marketing) Recht Ambush Marketing (DE-588)7634994-9 gnd Sportveranstaltung (DE-588)4056431-9 gnd Markenschutz (DE-588)4168904-5 gnd |
| subject_GND | (DE-588)7634994-9 (DE-588)4056431-9 (DE-588)4168904-5 |
| title | Ambush marketing and brand protection law and practice |
| title_alt | Marketing and brand protection |
| title_auth | Ambush marketing and brand protection law and practice |
| title_exact_search | Ambush marketing and brand protection law and practice |
| title_full | Ambush marketing and brand protection law and practice Phillip Johnson |
| title_fullStr | Ambush marketing and brand protection law and practice Phillip Johnson |
| title_full_unstemmed | Ambush marketing and brand protection law and practice Phillip Johnson |
| title_short | Ambush marketing and brand protection |
| title_sort | ambush marketing and brand protection law and practice |
| title_sub | law and practice |
| topic | Special events / Marketing / Law and legislation Branding (Marketing) Recht Ambush Marketing (DE-588)7634994-9 gnd Sportveranstaltung (DE-588)4056431-9 gnd Markenschutz (DE-588)4168904-5 gnd |
| topic_facet | Special events / Marketing / Law and legislation Branding (Marketing) Recht Ambush Marketing Sportveranstaltung Markenschutz |
| work_keys_str_mv | AT johnsonphillipe ambushmarketingandbrandprotectionlawandpractice AT johnsonphillipe marketingandbrandprotection |