Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles, CA
SAGE Publications, Inc.
2019
|
| Edition: | 1st edition |
| Subjects: | |
| Links: | https://sk.sagepub.com/books/handbook-of-advances-in-marketing-in-an-era-of-disruptions |
| Summary: | We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality |
| Physical Description: | 1 Online-Ressource (629 Seiten) Illustrationen |
| ISBN: | 9789353287733 |
Staff View
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| 650 | 4 | |a Consumer behavior | |
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| discipline | Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| id | DE-604.BV046931781 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:04:59Z |
| institution | BVB |
| isbn | 9789353287733 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032340699 |
| oclc_num | 1220891056 |
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| physical | 1 Online-Ressource (629 Seiten) Illustrationen |
| psigel | ZDB-96-SKC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | SAGE Publications, Inc. |
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| spelling | Parvatiyar, Atul aut Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth Atul Parvatiyar, Rajendra Sisodia 1st edition Los Angeles, CA SAGE Publications, Inc. 2019 1 Online-Ressource (629 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality Sheth, Jagdish N. Disruptive technologies Marketing Consumer behavior Sisodia, Rajendra aut Erscheint auch als Druck-Ausgabe 9789352808175 https://sk.sagepub.com/books/handbook-of-advances-in-marketing-in-an-era-of-disruptions Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Parvatiyar, Atul Sisodia, Rajendra Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth Sheth, Jagdish N. Disruptive technologies Marketing Consumer behavior |
| title | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth |
| title_auth | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth |
| title_exact_search | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth |
| title_full | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth Atul Parvatiyar, Rajendra Sisodia |
| title_fullStr | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth Atul Parvatiyar, Rajendra Sisodia |
| title_full_unstemmed | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth Atul Parvatiyar, Rajendra Sisodia |
| title_short | Handbook of advances in marketing in an era of disruptions |
| title_sort | handbook of advances in marketing in an era of disruptions essays in honour of jagdish n sheth |
| title_sub | essays in honour of Jagdish N. Sheth |
| topic | Sheth, Jagdish N. Disruptive technologies Marketing Consumer behavior |
| topic_facet | Sheth, Jagdish N. Disruptive technologies Marketing Consumer behavior |
| url | https://sk.sagepub.com/books/handbook-of-advances-in-marketing-in-an-era-of-disruptions |
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