Marketing research:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
South Melbourne
Cengage Australia
2020
|
| Edition: | 5th edition, global edition |
| Subjects: | |
| Physical Description: | XXV, 622 Seiten Illustrationen, Diagramme |
| ISBN: | 9780170438964 0170438961 |
Staff View
MARC
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Record in the Search Index
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| author | Babin, Barry J. 1959- |
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| building | Verbundindex |
| bvnumber | BV046897396 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)1197708612 (DE-599)BVBBV046897396 |
| discipline | Wirtschaftswissenschaften |
| edition | 5th edition, global edition |
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| id | DE-604.BV046897396 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:04:04Z |
| institution | BVB |
| isbn | 9780170438964 0170438961 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032307130 |
| oclc_num | 1197708612 |
| open_access_boolean | |
| owner | DE-573 DE-1050 |
| owner_facet | DE-573 DE-1050 |
| physical | XXV, 622 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Cengage Australia |
| record_format | marc |
| spelling | Babin, Barry J. 1959- Verfasser (DE-588)1098215893 aut Marketing research Barry Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund 5th edition, global edition South Melbourne Cengage Australia 2020 XXV, 622 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing research Marketingforschung (DE-588)4200055-5 s DE-604 D'Alessandro, Steven Sonstige (DE-588)1036794504 oth Winzar, Hume Sonstige (DE-588)1208311522 oth Lowe, Ben Sonstige (DE-588)142344303 oth Zikmund, William G. 1943-2002 Sonstige (DE-588)12499086X oth |
| spellingShingle | Babin, Barry J. 1959- Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_full | Marketing research Barry Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund |
| title_fullStr | Marketing research Barry Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund |
| title_full_unstemmed | Marketing research Barry Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung |
| work_keys_str_mv | AT babinbarryj marketingresearch AT dalessandrosteven marketingresearch AT winzarhume marketingresearch AT loweben marketingresearch AT zikmundwilliamg marketingresearch |