Babin, B. J. (2020). Marketing research (5th edition, global edition.). Cengage Australia.
Chicago Style (17th ed.) CitationBabin, Barry J. Marketing Research. 5th edition, global edition. South Melbourne: Cengage Australia, 2020.
MLA (9th ed.) CitationBabin, Barry J. Marketing Research. 5th edition, global edition. Cengage Australia, 2020.
Warning: These citations may not always be 100% accurate.