APA (7th ed.) Citation

Batra, R. (1999). Marketing Issues in Transitional Economies (1st ed. 1999.). Springer US. https://doi.org/10.1007/978-1-4615-5009-9

Chicago Style (17th ed.) Citation

Batra, Rajeev. Marketing Issues in Transitional Economies. 1st ed. 1999. New York, NY: Springer US, 1999. https://doi.org/10.1007/978-1-4615-5009-9.

MLA (9th ed.) Citation

Batra, Rajeev. Marketing Issues in Transitional Economies. 1st ed. 1999. Springer US, 1999. https://doi.org/10.1007/978-1-4615-5009-9.